Jove Wellness by AIM Beverages LLC

Founder of Whitlock Packaging, one of the largest manufacturers of non-carbonated A-brand products in North America. Jerry Whitlock was the first to produce aseptic packaging in the US, first to use nitrogen injection and PET. Sold to Refresco in 2016, now the world’s largest independent Co-Packer for retailers and A-brands in Europe and North America.

Tammy Hobbs has 22 years of manufacturing leadership and 20 years in multiple executive roles for Jerry Whitlock, the founder of Whitlock Packaging, Cutting Edge Beverages and Jove Wellness. Ms. Hobbs was vice president and chief operating officer for Harrison Manufacturing, Inc, Harrison Steel, Inc and Harrison Farms. During her 22-year tenure with the company, she also held positions of COO, General Manager, Sales manager. Ms. Hobbs continues to support Jerry Whitlock’s global creative vision and industry insight.

Chris holds a CMA, an international certification in finance, accounting and strategic management and has successfully led multiple sales of beverage companies including that of Whitlock Packaging Corporation to The Refresco Group. He served as COO for the Cott Corporation’s US Business unit and co-chairman of the Integration committee.

Eric is a veteran in the CPG industry with over 27 years experience in sales, product/package commercialization, channel strategy, marketing and client management. His responsibilities have continued to grow in both scope and responsibility working for organizations like Coca-Cola Enterprises/Refreshments, Red Bull, Novelis, Certified Management Group and Advantage Solutions. Eric has proven to be a strategic sales leader and dynamic problem solver that thrives in challenging environments. His ability to work collaboratively with other leaders continues to benefit organizations, brands, clients and retailers.

Growth-focused, visionary leader with expertise in innovative marketing and sales campaigns. Transformative marketer and sales strategist, helping brands make profound shifts. Influential communicator with strong negotiation and problem-solving skills. Excels at regional/national marketing and sales programming, product development, launches, and partnerships. Key contributor in startup success stories. Spearheaded the development of sales and marketing objectives and comprehensive plans in close coordination with sales and marketing leadership teams. Held leadership roles at BMG Entertainment, Def American Records, Glaceau, Coca-Cola, and Suja Juice.

With more than 30 years of success across the CPG, branding, consulting, food and beverage, and non-perishable goods industries, Pete has held leadership positions of increasing responsibility within Certified Management Group, DS Waters, Coca-Cola Enterprises, and Frito-Lay. He is respected as a leader who builds stakeholder value through constructing and positioning organizations for accelerated growth. Working closely with the founders and entrepreneurs of early-stage/startup companies has allowed Pete to apply his experience in building organizational capability across a broad array of businesses.

With 23 years of experience, Schelly is a seasoned Director of Quality, proficient in the intricacies of the food and beverage industry. Her career has been marked by a steadfast dedication to excellence, evidenced by her expertise in Food Safety and Quality Management, Sensory Evaluation, Regulatory and Food & Beverage product research & development. She is committed to ensuring the highest standards of Food Quality and Safety, guided by her proficiency in the SQF Code and regulatory compliance. Throughout her career, she has honed her skills in managing consumer products, leading teams with precision and care, and maintaining rigorous document control. Her strong operations and communication capabilities have been pivotal in driving successful outcomes and fostering collaborative environments. Schelly is enthusiastic about leveraging her extensive knowledge and experience to continue making significant contributions to the food and beverage industry, always striving for innovation and quality.

Steve has 20+ years of experience leading senior level sales with a track record of establishing new distribution and growing sales to exceed Revenue, Profit and Budget objectives. Steve develops strong relationships with Distributors, Customers and Vendors creating strategies for mutual success. Steve has strong operations skills in order process, inventory management and all freight transportation. Steve has been part of our founder, Jerry Whitlock’s team, as Director of Sales for Whitlock Packaging, CEBEV, brand Juice Bowl and Private Label. Prior to Whitlock he was Director of Business Development at Purity Wholesale.