APPLAUDABLE
OperatingWeLivv Inc.
Media & Entertainment · New York, NY · Founded 2016
Search & shop home furnishings through curated interior design photos
Financials
FY2017–FY2023 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited; no pill means the filing didn’t state one. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Post-money = pre-money + amount raised · caps markedA dashed amber step is a SAFE/note valuation cap — a conversion ceiling agreed for that instrument, not a priced valuation of the company. Steps are not comparable across bases.
Fundraising history
Team
5 people
Andrew Christodoulides has founded 3 businesses over 19 years. He started his first business - Acena - in the call center outsourcing space, out of the basement of his parent's house with only $500, and successfully sold it to strategic acquirer MAP Communications. He then started the home decor e-commerce site Original Pad, which grew to $4mm in annual revenue within 4.5 years. Through Original Pad, he saw an opportunity to substantially improve the online shopping experience for home decor and home furnishings. This led to Moro, which was beta launched in July 2017.
Ben is the former CEO of DigitalOcean, a cloud infrastructure provider which went public in 2021 with a current market cap of $3.5 billion. Ben later co-founded Welcome Homes, an NYC startup that offers the first fully online home building, customization, and purchasing experience. Ben maintains an active advisory role in Moro and Applaudable.
Laurence founded consumer private equity firm VO2 Partners backed by the Lands’ End family office. He previously founded boutique investment banking firm Levi Littell Herbst & Co and also served as Head of Strategy for both Transora, a technology consortium, and for EthnicGrocer, a Kleiner Perkins-backed e-commerce firm. He began his career as a transactional attorney at Latham & Watkins and received his JD from Columbia Law School.
Names and titles as disclosed on SEC Form 1-A, SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 4 of 7 annual reports (FY2019–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 39 filings on EDGAR- Form 1-KMay 1, 20240001213900-24-038117EDGAR
- Form C-ARApr 30, 20240001213900-24-037923EDGAR
- Form 1-UMar 21, 20240001213900-24-024449EDGAR
- Form 1-UMar 21, 20240001213900-24-024801EDGAR
- Form DOct 25, 20230001782075-23-000001EDGAR
- Form 1-UOct 20, 20230001013762-23-005471EDGAR
- Form 1-SAOct 3, 20230001013762-23-000608EDGAR
- Form C-USep 14, 20230001665160-23-001754EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.