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Advanced Training Athletic Club, Inc

Software & AI · AI · Shrewsbury, NJ · Founded 2018

Virtual platform to comprehensively train competitive athletes for peak performance

Post-money valuation ⓘ
$15.3M
As of Feb 2023 · from Reg CF Offering (2022) · pre-money + amount raised, not a traded price
Total raised
$1,005,485
Crowd $137K · Private $868K · 3 rounds since 2022
Latest share price
$1.51
Private · Common Stock · Apr 2023 offering price

Financials

FY2020–FY2022 · from SEC filings · hover any figure for its source
$0
−$142K
2020
$0
−$401K
2021
$24K
−$298K
2022
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2020 reviewed
FY2021 reviewed
FY2022 reviewed
Income statement
Revenue
$0
$0
$24,061
Cost of goods sold
$0
$0
$0
Gross margin
—
—
100%
Net income
-$142,406
-$400,579
-$297,882
Taxes paid
$0
$636
$0
Balance sheet
Cash
$1,059
$3,980
$19,163
Accounts receivable
$0
$0
$0
Total assets
$1,059
$3,980
$19,163
Short-term debt
$0
$7,500
$20,000
Long-term debt
$0
$0
$0
Total liabilities
$0
$7,500
$20,000
Other
Headcount
—
5
5

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$15.1M
pre-money
Reg CF · Common · Dec 2022

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

log scale
$1.51$0.3564$0.0841
Sep 2022Apr 2023
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Fundraising history

Raised $137.2K / $1.2MInvestors 16Post-money $15.3M

Team

8 people
Abraham ChangFounder
Software Engineer (Contractor)

Abraham, (better known as Chang) earned an engineering degree in Systems Engineering from Universidad Metropolitana (VE) in 2019. He began his career at Aether Solutions before moving to a Miami based development house as a Full Stack Developer. He joined ATAC in 2021 as a Full Stack Software Engineer and has contributed to our 360° development needs. In addition to feature development, he's been responsible for building integral 3rd party integrations.

Bryan J HellerFounder
CEO & Director

Bryan earned a B.S. from Penn State and was an NCAA Div I top 20 ranked wrestler. Prior to ATAC, he spent 15 years at a mid-sized Consulting Engineering firm, where he advanced from field technician all the way to corporate-wide business development lead. Bryan also has 15 years of coaching experience. He built a team with 0 wins to a top 10 finish in the state, led all-star teams to 2, top-10 finishes at the most prestigious national tournament, and is a Certified sports nutritionist.

Francisco TorrealbaFounder
UI/UX Designer

Francisco graduated from Universidad Centro Occidental 'Lisandro Alvarado' in 2018 with an undergraduate degree in Economics. Simultaneously, Francisco earned an Associates Degree in graphic design from Centro Instituto de Diseño Gráfico in 2019. He began his professional career with a Miami based development house, before joining ATAC as a freelancer in 2020 then full-time in 2021. Francisco serves dual-roles as the UI/UX designer and designer/creator for marketing materials.

Gabriele TronconeFounder
Chief Architect/Lead Software Engineer

Gabriele graduated from Universidad Metropolitana (VE) in 2019 with an engineering degree in Systems Engineering. He began his career with a Miami based development house,before joining ATAC in 2020. While at ATAC, he has completed a Master's Degree in Big Data with coursework focused on Artificial Intelligence and Machine Learning. Gabriele has also been responsible for the operations of ATAC Europe (a subsidiary of Advanced Training Athletic Club, Inc). Gabe is based in Spain and employed via ATAC's subsidiary, ATAC Europe.

Nicholas Richard RoyFounder
COO & Director

Nick earned a Bachelor’s Degree from the University of Michigan where he was an NCAA Div I All-American in wrestling. Prior to Michigan, Nick was a 2x New Jersey high school State Champion and 3x State Finalist. He began his career with a stint in finance before founding and operating a nationally renowned wrestling training facility. Over the past 15 years, his athletes have won 30 State Championships and 150 top 8 finishes. Nick is also a Certified Kettlebell Training Instructor.

Virginia VitaliFounder
Lead Frontend Software Engineer (Contractor)

Virginia earned an engineering degree in Systems Engineering from Universidad Metropolitana (VE) in 2019. She began her career as a Full Stack Engineer, Project Manager, and Swift Developer for Aether Solutions before joining ATAC in 2020 as the Lead Frontend Engineer. She has been responsible for critical frontend development decisions. Her attention to detail and deep knowledge of business needs has allowed ATAC to rapidly evolve with user feedback and behavior analysis.

Nicholas RoyFounder
Co-Founder, COO, and Director
Bryan Heller
CEO, Director, and Principal Accounting Officer

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 1 of 4 annual reports (FY2022–FY2025)

16 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-ARMay 2, 20230001665160-23-001179
    EDGAR
  • Form C-UMar 1, 20230001665160-23-000322
    EDGAR
  • Form C/AJan 24, 20230001665160-23-000129
    EDGAR
  • Form CNov 29, 20220001665160-22-002983
    EDGAR
Source: ManualCIK 0001954865DEShare price $1.51

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.