Crowdonomics
All companies
Crooru logo

Crooru

Operating

Crooru Corp

Healthcare · Ladera Ranch, CA

Post-money valuation ⓘ
$4.6M
As of Aug 2018 · from Reg CF Offering (2018) · pre-money + amount raised, not a traded price
Total raised
$14,990
Across 1 round since 2018
Latest share price
$5.00
Reg CF · Class A Common Stock · Jun 2018 offering price

Financials

FY2016–FY2017 · from SEC filings · hover any figure for its source
$0
2016
$0
−$91K
2017
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2016 unaudited*
FY2017 unaudited*
Income statement
Revenue
$0
$0
Cost of goods sold
$0
$0
Net income
$0
-$90,500
Taxes paid
$0
$0
Balance sheet
Cash
$0
$5,000
Accounts receivable
$0
$0
Total assets
$0
$5,000
Short-term debt
$0
$0
Long-term debt
$0
$0
Total liabilities
$0
$0
Other
Headcount
—
6

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$4.5M
pre-money
Reg CF · Class A Common · Jun 2018

Blue bars are the pre-money valuation the company stated for a priced round.

Fundraising history

Raised $15K / $107KInvestors 41Post-money $4.6M

Team

7 people
Francesca EncarnacionFounder
CMO/Co-Founder

Francesca is a seasoned market strategist with 10+ years of sales and business development experience in the health, corporate, and non-profit sectors. For the past three years she has dedicated her career in healthcare staffing and marketing for the senior care industry, improving caregiver and nurse recruitment efforts, retention, and communication through technology. From 2015 to 2018 Francesca was the Director of Marketing for Parentis Health Senior Care, a home care, home health, hospice company servicing clients and patients in Orange County, CA. Francesca successfully built the foundation for the home care division and established best practices in technology, hiring & recruiting, compliance, training and marketing. She spearheaded the communication, branding and digital marketing strategy, events, and community outreach. In April 2018, Francesca started working full-time at Crooru, and has been in charge of implementing the strategy and branding for Crooru's marketing.

Wilson EncarnacionFounder
CEO/Founder

Wilson is the visionary leader behind Crooru. He has over 30 years as a serial entrepreneur in various industries, specializing in strategic marketing, business development, corporate partnerships in the areas of financial services, hospitality, banking and real estate. He has dedicated the past 3 years in the senior care industry and has developed priceless relationships in the Health Care Industry. From 2015 to 2017 Wilson was the Chief Business Development Officer for Parentis Health Senior Care, a continuity of care provider in Orange Count, CA. He was responsible for recruiting, hiring, and retaining caregivers, while growing the client/patient count in a very competitive marketplace, and responsible for 100% increase in revenue from year one. Wilson also initiated the creation and execution of Parentis Health Foundation (501c3) by forging a partnership with the largest 55 and up membership group, AARP. In the Summer of 2017, he started to work on Crooru as the CEO/Founder and began his partner development with top national franchises.

Jonathan Griffith
Sr.Software Developer

With over 15 years of experience developing a broad scope of technical projects including websites and applications, Jonathan is a passionate self-taught entrepreneur. A diverse background in leadership positions across many industries provides a unique experience with to create high performance solutions to every day problems. From Workforce Coordinator for hundreds of employees, to Technical Support Supervisor, to Salesforce and web developer for global technology companies, he is driven to create the best possible products for his customers and analyze the solution from every point of view.

Josh Millar
Sr.Software Engineer

iOS apps developer, with both public and private frameworks / APIs Josh has a wide range of knowledge including Information Technology, Network Design, Security and Administration, Network Administration and Technical Support. CERTIFIED: CompTIA A+, Network+, Security+,Linux+,LPIC-1, SUSE CLA, Server 2008 Active Directory, Server 2008 Infrastructure, Server 2008 Admin, MCITP, Green IT. Life long pursuing of technology of excellence always building with security first.

Aaron Seabaugh
Advisor

Passionate, innovative and experienced leader with a history of roles including CTO, VP of Technology Client Solutions, Executive Director of System Integration and Director of Software Development for global technology organizations; having supported thousands of employees, hundreds of clients while partnering with industry leading technology brands to drive business outcome.

Randy Platt
Advisor

Randy is an innovative and experienced executive leader of comprehensive, multi-site, national healthcare institutions with revenues ranging from $25 million to $300 million. He is a strategic leader focused on driving proven and supported financial results by building goal oriented, multidisciplinary management teams. Randy was heavily recruited to the role of Executive Vice President and Chief Operating Officer of U.S. HealthWorks Incorporated. As COO, he developed and orchestrated the strategic growth and initial turnaround plan for the company, with revenues of $150 million dollars. In 2001, Randy participated in a $45 million dollar equity funding and recapitalization of the company which was used to lead the acquisition of the country’s second largest occupational health provider. He has served CEO, COO and Senior Vice President roles at Silverado Senior Living, Home Care and Hospice, National Healing Corp (now: Diversified Clinical Services) and SeniorServ. He is respected by staff and physicians alike.

Regina Gruezo
Advisor

Regina Gruezo has been in the technology industry for over 23 years and has extensive expertise and knowledge in advanced technology solutions in Security, Infrastructure, Software and Data Center solutions. She is currently the Sr. Global Cloud Business Manager at Ingram Micro, the world’s largest distributor of technology products and services that support cloud aggregation, data center management, logistics and technology distribution. In her current capacity, she is responsible for the global onboarding of partners to their Cloud Market Place including the partner enablement, transformation, and go-to-market strategy in Security and Infrastructure business categories. Prior to Ingram Micro, Regina was the Director of Vendor Management and Marketing at PCM, Inc., one of the leading technology solutions providers in North America, and led their vendor partnerships and business development initiatives. Regina also gained Asia Pacific business experience as Vice President of Sales and Marketing at a large Microsoft reseller in the Philippines.

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 0 of 8 annual reports (FY2018–FY2025)

41 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-TRApr 30, 20190001683168-19-001248
    EDGAR
  • Form C-UAug 15, 20180001665160-18-000823
    EDGAR
  • Form CJun 8, 20180001665160-18-000545
    EDGAR
Source: SEC EDGARCIK 0001742794CAShare price $5.00Last synced Aug 17, 2026

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.