Digital Brands Group
PublicDenim LA, Inc.
Beauty & Fashion · West Hollywood, CA
Premium Denim + Luxury Closet Essentials A PORTFOLIO OF HIGH GROWTH DIGITAL FIRST APPAREL BRANDS
Financials
FY2014–FY2025 · from SEC filings · hover any figure for its sourceChart shows the most recent 8 fiscal years; 4 earlier years are in the table below.
Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited; no pill means the filing didn’t state one. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Post-money = pre-money + amount raised · caps markedA dashed amber step is a SAFE/note valuation cap — a conversion ceiling agreed for that instrument, not a priced valuation of the company. Steps are not comparable across bases.
Fundraising history
Team
13 people
Corey Epstein leads his team in the day-to-day operations of the company as well as guides the broader creative vision for the brand. There’s no typical day for Corey – you might find him at table intently tweaking code or on the floor, camera in hand, snapping the perfect photo. He established a talent for executing a concept and creating a mood early on. Prior to founding DSTLD in 2013, where he has since worked full-time, Corey led his own marketing and web consulting firm where he advised hundreds of clients across all industries on branding, design, development, and strategy. Later, he served as a Senior Consultant at Deloitte, specializing in Retail Strategy and Analytics. He holds a BBA from Loyola Marymount University with a focus in Business Law and earned his MBA from UCLA Anderson School of Management.He always finds a way to combine what he loves most – music, art, and photography – with work.
Mark is an Irish born, L.A. based entrepreneur with a keen interest in design and technology. He is the full time co-founder and Co-CEO of DSTLD where his example-driven leadership shapes the atmosphere. In his 15 years as an entrepreneur he has been involved in and sold several successful companies across a wide variety of verticals, including boutique hotels, design driven real estate development, and wine and spirits. Prior to co-founding DSTLD in 2013 with Epstein, (where he has since worked full-time), Lynn co-founded Club W (www.clubw.com), a subscription based e-winery that has become one of the largest and fastest growing wineries in America.
Kevin is a businessman who joined DSTLD in July 2014 full-time as CFO and COO. Kevin recently ceded the latter responsibilities. A native Californian, Kevin earned his BS in Applied Mathematics and Computer Science from the University of California, Berkeley. Upon graduation, he worked at Deloitte Consulting where he specialized in technical integrations and strategy. Kevin then went on to earn his MBA from UCLA Anderson in 2011. After earning his MBA, he worked for American Airlines as the Head of Pricing Strategy for Ancillary Products and for the airline’s Asia-Pacific network. With a strong desire to work in the apparel industry, Kevin left American Airlines and joined an adidas licensee as their Vice President of Sales, overseeing the global sales and marketing strategy for multiple adidas sports categories.
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Trevor Pettennude is a seasoned financial services executive. In 2013 Trevor became the CEO of 360 Mortgage Group, where he oversees a team of 70 people generating over $1 billion of annual loan volume. Trevor is also the founder and principal of Banctek Solutions, a global merchant service company which was launched in 2009 and which processes over $300 million of volume annually. He serves as a part time Director of DSTLD, spending about 2 hours a month with the company.
John Tomich became a Director in September 2013. John co-founded Onestop Internet in 2004 and served as the company's CEO until July 2015. Prior to Onestop, John was a Senior Associate at Shelter Capital Partners, a Los Angeles-based $200 million venture capital fund, focused on early stage investments in technology and technology-enabled companies in the Southern California area, principally in the media, wireless/communication, enterprise software, and semiconductor industries. Prior to joining Shelter, John worked as Vice President, Client Services for iXL, a leading Internet services company which provided Internet strategy consulting and comprehensive Internet-based solutions to Fortune 500 companies and other corporate users of information technology. After a series of acquisitions, it is now part of the Razorfish agency, owned by Publicis Groupe, where John serves full time.
Names and titles as disclosed on SEC Form 1-A, StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 8 annual reports (FY2018–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 76 filings on EDGAR- Form 10-QAug 19, 20260001493152-26-039208EDGAR
- Form 10-QMay 20, 20260001493152-26-024610EDGAR
- Form 10-K/AMay 5, 20260001493152-26-021277EDGAR
- Form 10-KApr 15, 20260001493152-26-016851EDGAR
- Form 10-QNov 14, 20250001493152-25-023616EDGAR
- Form 10-QAug 13, 20250001641172-25-023614EDGAR
- Form 10-QMay 15, 20250001641172-25-010978EDGAR
- Form 10-KApr 9, 20250001641172-25-003320EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.