
Duby
OperatingDuby, LLC
Media & Entertainment · Denver, CO
The World's #1 Cannabis Social Network The Future of Cannabis Media
Financials
FY2016–FY2017 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited; no pill means the filing didn’t state one. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Post-money = pre-money + amount raised · caps markedA dashed amber step is a SAFE/note valuation cap — a conversion ceiling agreed for that instrument, not a priced valuation of the company. Steps are not comparable across bases.
Fundraising history
Team
11 people
Alec and Russ have a passion for entrepreneurship and have been working together for more than six years developing start-up ideas and building businesses. As an expert in graphic design and user experience, he has been instrumental in the design of the Duby user interface and marketing materials. Alec has a background with the U.S. Navy, Commercial Real Estate, Cryptocurrency and is a transport to Colorado from his home state of Arizona. With more than 4 years experience in the cannabis technology industry, prior to 2018 Alec has raised over $1.4 million in seed funding for the development of the family of Duby applications. In July of 2018, Alec transitioned from his role as Chief Executive Officer (CEO) to focus entirely on other ventures within cannabis and the manufacture of cannabinoid related products. Alec is also an avid snowboarder, going back to his teenage years learning to board with Russ and still (barely) able to keep up with the old man today. Duby, LLC, Social Media Marketing CEO September 2nd, 2014 - June 30th, 2018

Russ Thomas is an investor, inventor, entrepreneur, and computer security expert that has been defending Fortune 500 companies for more than 20 years prior to his cannabis ventures. He is the co-founder of PotCoin, the first cryptocurrency dedicated to cannabis , and has parlayed his crypto investments into Duby for years. He has committed his life to Duby and works full-time, every day of the week to ensure everything is running smoothly. In July of 2018, Russ Thomas became the Chief Executive Officer (CEO) of Duby, in addition continuing to serve as the Chief Technical Officer (CTO) and Chief Financial Officer (CFO) responsible for finance, information technology and security. Russ founded Duby to help his Son and wrote most of the code and patent-pending viral algorithm that is the core of the Duby Social Network today. His extraordinary talents and ingenuity go beyond the code where he has dedicated his life to supporting cannabis legalization and medical treatments and is an active supporter of cannabis for the treatment of Autism and Fragile X Syndrome. On the personal side, Russ has been snowboarding since he was 10 years old, back when they would only let him on 2 mountains in Colorado. He also loves road trips, hot springs, hacking everything, and anything high tech. Duby, LLC, Social Media Marketing CTO, CFO September 2nd, 2014 to Current CEO July 1st, 2018 to Current

Joe is the Chief Operations Officer of General Cannabis and serves as an Advisor to Duby for marketing and operational tactics. Joe is the former Chief Marketing Officer (CMO) at Dixie Brands. He has worked in cannabis, consumer packaged goods, branding, fast-casual dining, airlines and healthcare and brings years of professional experience to the table. Joe is a strong marketing professional skilled in Public Relations, Crisis Communications, Digital Strategy, Strategic Media, and Channel Strategy.

Breezy has been working with Duby since the early days and now leads our Social Media Team from her office in Sacramento, California. She is a social Strategist that provides lead generation, client acquisition, brand awareness, and a strong presence on social media . Breezy monitors daily trends to stay up-to-date with the constant changes as social media is a 24/7 job that never stops. She creates comprehensive social media interaction policies to compare against market research data and formulates customized social strategies for our clients. "I have a passion for social media that you need to win in a dynamic medium like this." -Breezy

Have you ever wanted to sell ice to a polar bear? Harrison's your guy. In addition to leading the sales charge at Duby, he has worked in sales for decades starting in real estate and ending up at Outfront magazine where he was responsible for the magazine's revival by establishing sales to the cannabis industry that had not been done before. Harrison works full-time on managing relationships and making sales and has been instrumental in the success of our sales team.

A cannabis advocate, marketing maven and all around nerd, Lindsey comes with years of in-house marketing experience at major players like Zipcar and MOO. Her talents go far beyond the world of marketing, as Lindsey is also an operational ninja and is the central processing unit of our sales office. Lindsey has a major passion for gaming. She’s an avid Magic the Gathering player and has co-founded a small tabletop game design company - DFL Games. She is currently working full-time with Duby and has quickly risen to the top since her start back in May of 2018.

As a music, photography and cannabis enthusiast, Devan’s creative talent drives the quality behind Duby’s imagery and branding in much of our social media and marketing. He often curates new stock imagery and videos with the help of our partners from grow operations, dispensaries, and cannabis events. True to his entrepreneurial spirit, Devan is also the co-founder and CEO of Infectious, a digital distribution record label focused on electronic dance music. He splits his time between Duby and his other clients which has allowed us to successfully scale as we grow.

Co-Founded Organa Brands, the world’s largest cannabis oil and vaping company and most recognized brand, O.PenVape. Jeremy has owned and operated numerous dispensary retail locations throughout his career prior. He specializes in consumer products and new technologies and has been a Chief Technologist throughout the years spent building the Organa Brands empire. He is currently working full-time with Organa Brands and serves as an Advisor and mentor to Duby.
Show 2 more peopleShow fewer

Paige is our swiss army knife, there isn’t much she can’t do. She started with us in a part-time administrative role and as of August 2018 she is now full-time and handles our customer relations and client accounts as an Account Manager. Being detail oriented, organized, and having excellent communication skills allows her to efficiently and effectively target client concerns and resolve them to provide the customer with the best experience possible. In her spare time, you can find Paige exploring the Rockies and snowboarding!

Ryan is the Co-Founder and CTO of PiZap, an app with more than 60 million registered users. In the early days of Duby, Ryan was our original CTO and helped us develop growth metrics and strategies. He now serves as a Mentor to 500 Startups and to Duby. He has been instrumental in development of our social growth and user experience while actively serving as a Growth Advisor to the company. Ryan has 15+ years of software engineering experience. From mobile to back-end processes to large databases.
Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 0 of 8 annual reports (FY2018–FY2025)
Missing: 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.