
JUDOBABY
OperatingJudobaby Inc.
Retail & Consumer · San Carlos, CA
Financials
FY2015–FY2020 (no data for FY2017, FY2018) · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited; no pill means the filing didn’t state one. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Post-money = pre-money + amount raised · caps markedA dashed amber step is a SAFE/note valuation cap — a conversion ceiling agreed for that instrument, not a priced valuation of the company. Steps are not comparable across bases.
Fundraising history
Team
4 people
Dan is a well-recognized Producer, Designer, Double Patent Holder, and Founder - CEO of JUDOABY INC. with over 25 years proven background and experience within the game industry for Sony Computer Entertainment, Foundation 9, and BottleRocket Entertainment (co-founder). Design and production accomplishments over the years include: creation of Jerry Rice & Nitus’ Dog Football, awarded International Gaming Network's AAA rating (the same recognized achievement as Electronic Art's Madden Football game); Blasto (a AAA Sony title featuring comedic icon Phil Hartman); Bust A Groove (one of the first U.S. dancing games); The Mark of Kri, named IGN's "Action Game of the Year" wherein Mr. Mueller played a key role in developing the game’s patented combat system; MechAssault for the Nintendo DS in conjunction with Microsoft; and, ATV Offroad Fury wherein the franchise sold more than 5M units. As founder of JUDOBABY Inc., Dan was responsible for raising over $4.2M in private investment capital to facilitate hiring a seasoned development staff, veteran publishing and sales management team, and, creation, development, and management of the Pet Sports League (PSL) product line. PSL products combine the love of pets, the excitement of sports, and celebrities, beginning with Jerry Rice & Nitus' Dog Football, a first-to-market, socially responsible product designed to connect all generations of family and friends, for Wii & PC. Mr. Mueller’s mission is to develop and promote socially responsible interactive entertainment that connects all generations of family and friends, and, supports the enrichment of arts, music, sports, computer programming education, & animal welfare initiatives.

Vern Justus provides over 4 decades of management background, experience, and proven record of performance in the construction and execution of comprehensive marketing plans including creation and implementation of innovative sales promotion, special event & merchandising programs. Corporate responsibilities also include: Management of general, administrative, marketing; sales, and merchandising personnel; Product pricing, discounts & special promotions; Distributor sales & incentive programs; Inventory control (product orders & distribution); Advertising plans & schedules; Product presentations; Acquisition & development of new business; and, Business plans focused on maximizing company growth through effective marketing, sales & fundraising strategies.

Company key publishing and sales staff have proven their ability to effectively market, promote, and sell a variety of game products for nearly two decades, including rapid sales turn-around of two major game industry publishing giants (e.g. Capcom and Eidos), resulting in market caps of $1.3B & $1.7B respectively, with Capcom being offered a buyout of $3B and Eidos merging with Square Enix resulting in a market cap of $1.9B. Judobaby's Master Sales Director, brings over 15 years’ experience in the interactive entertainment industry working with such giants as Eidos, Capcom, and Square Enix, in roles of Regional and National Sales Manager for both domestic and international markets including U.S., Mexico, Brazil, Panama, and Argentina, and, wherein, she directed and managed sales and marketing programs which dramatically increased sales by strategically bundling previously discontinued products resulting in additional revenue opportunities.
Team consists of industry veterans and select support staff in art, programming, design, and production, combining game development & feature film skill sets (Sony, Disney, SEGA, PIXAR, etc.). Judobaby's code lead has been in the game industry for over 30 years as a top game programmer for Sony Computer Entertainment, SEGA, and other game development companies. He has successfully led programming teams, developed core technologies, and developed the frameworks and systems for software products from concept stage through completion. Company Art lead is an experienced and exceptional artist from Crystal Dynamics, Sony Computer Entertainment, & Disney with over 30 years’ experience in game development. He has been responsible for all game art aspects as well as managing teams of artists, including the top ten selling Tomb Raider series.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 9 annual reports (FY2017–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.