
Pops
OperatingPOPS! Diabetes Care, Inc.
Healthcare · Technology · Minneapolis, MN · Founded 2015
Self-care AI med-tech platform and glucometer that enables people to manage their own diabetes.
Financials
FY2019–FY2021 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round. Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth, so don't compare them with the other bars.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines, and each class is drawn as its own line.
Fundraising history
Team
11 people
Curt has never met a manufacturing challenge he could not conquer. As our VP of Manufacturing and one of Pop's founders, Curt has been instrumental in putting quality processes in place for our products and serving our users. Curt has more than 40 years of experience doing manufacturing and quality support at 3M and Pops.

Dan is our champion of product development as our VP of R&D. Dan has led many products from research through commercialization, and he loves creating a Pops experience that people rave about. Prior to co-founding Pops, Dan spent time at 3M, Otto Bock, Nolato, and other companies developing and manufacturing products.

As one of the Co-Founders of Pops, and as our CEO, Lonny brings his deep passion for user experience and changing lives to enable the total Pops Mission. Lonny has led Pops for six years including successfully generating investment capital. Prior to Pops, Lonny spent 30-years at Medtronic in a variety of roles including executive roles leading a $1B business unit. Lonny left Medtronic to co-found Pops.

George is one of Pop's directors on our board. George helps guide our board, CEO, and company direction with his thoughtful approach. He has a great blend of technical and investing background, including 18 years at Venture Investors before founding 30 Ventures, which invested in Pops.

Tim's mission has always been to help people live more healthy lives, and he delivered on that passion as a practicing primary care physician for many years. Now, as Pops' Chief Medical Officer, Tim is helping people live their healthiest life through the Pops platform. Tim's experience includes practicing primary care for more the 30 years.

Janet's passion is driving efficiency and creating order. She works as our VP of Operations across all of our departments to improve processes, generate metrics to run the business, and ensure our clients and owners are getting the experience they deserve. Janet brings more than 25 years of experience at Medtronic and Honeywell, including leading Medtronic's US customer service and field inventory teams.

Kevin is our leader for client sales. Kevin has great passion for searching out and landing those clients who can benefit the most from working with Pops. He has worked with multiple startups to create and grow their client sales. Kevin has more than eight years of experience in business development and startup investing.

Kim brings to our Pops board strong perspective from her many leadership roles in the healthcare payer industry and beyond. Kim's experience helps our board to stay focus on our user and clinical outcomes, as well as doing what is right for our founders and employees. Kim has many years of experience as both leader and director for multiple businesses.
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As our Customer Success Director, Stephanie ensures that each of our clients and users get a premier experience. She leads all of the marketing, enrollment, and digital presence activities at Pops. Stephanie has more than ten years of experience in this area with most of that at an online and TV shopping company, Shop HQ.

Tom brings a broad view as a medical device executive to the Pops board. His background of business leadership and finance has landed him multiple board positions at large established companies and startups. With this experience, Tom helps guide the company, team, and CEO from raising capital to execution to budges and plans.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 5 annual reports (FY2021–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 9 filings on EDGAR- Form C-UJul 29, 20220001665160-22-002113EDGAR
- Form C-ARApr 29, 20220001665160-22-001304EDGAR
- Form CApr 27, 20220001665160-22-001025EDGAR
- Form C-UAug 3, 20210001664262-21-000003EDGAR
- Form CMay 24, 20210001664262-21-000001EDGAR
- Form DAug 19, 20190001437749-19-017120EDGAR
- Form DJan 3, 20180001209191-18-000480EDGAR
- Form DJan 13, 20170001209191-17-003726EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.