
THEYARD.GG, INC.
OperatingTheYard.gg, Inc.
Media & Entertainment · Franklin, IN · Founded 2022
Virtual community playgrounds rooted in video gaming in the metaverse
Financials
FY2020–FY2023 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.
Fundraising history
Team
11 people
Derek N. Pew is our Chairman and Chief Executive Officer. He founded Theyard.gg, Inc. in July of 2022. Prior to that Mr. Pew co-founded HashWatt, Inc. in December 2017 and serves as Executive Chairman. Mr. Pew also co-founded Harena Data, Inc. in November 2017 and has served as its Chairman and CEO since 2020. Prior to co-founding HashWatt, Inc. and Harena Data, Inc. Mr. Pew was an independent investor and served as Chief Executive Officer of MediaCast Holdings, LLC, a media distribution company created to serve the needs of cultural and performing arts entities, which he co-founded in 2009. Prior to that, Mr. Pew served as a Director and Chief Executive Officer of Network Acquisition Company which was formed to acquire the assets of Wireless Philadelphia. Mr. Pew received his A.B. from Dartmouth College and his J.D. from The Law School at the University of Pennsylvania where he was an articles editor of the Law Review and took the majority of his third-year courses from the Wharton School at the University of Pennsylvania. Mr. Pew has served on a number of charitable boards including the Board of Overseers of The Law School at the University of Pennsylvania, the Board of Trustees of the Free Library of Philadelphia Foundation, the Board of Trustees of the Agnes Irwin School and The Board of Directors of the Philadelphia Orchestra Foundation. We believe that Mr. Pew is qualified to serve on our board of directors due to his perspective and experience as our Chairman and CEO, one of our co-founders and an investor in and executive officer of high-growth technology companies.

Co-Founder of Harena Data Co-Founder. Bill Dever brings to the table very strong marketing and packaging abilities in the field of esports, streaming and lower budget film production, combined with a wealth of international contacts in the marketing, retail and financial sectors. He served as President of Spark Interactive Corporation, the first company in North America to deliver fully interactive video on dark fiber into residential markets.The markets include Chile, Mexico, The Dominican Republic and a series of deployments with AEC, a Real Estate Investment company. His partners in these ventures included AT&T, Sun Microsystems, General Electric and Pace. He also served as President of Stimulus Net Inc., Executive Vice President of Wilderness Films Inc a service company for retail DVD services. His work in DVD helped establish the retail sell-through DVD market working with companies such as ESX, United American Video, Madacy and Front Row Entertainment. He also currently works as a consultant to 35 large venture capital firms on the subject of interactive TV strategies, Bill has produced and co-wrote the film “Personal Exemptions” starring Nanette Fabray and as well “Monster Cruise” and “Resurrection”. He produced and directed the films “China Frost” and “Mountain Fury”. Served as a Producer for he SYFY Channel Original Movies, “Fire From Below” and “Camel Spiders. He wrote and produced “GILA!”, which has been acquired for distribution by Polyscope. His last film production was Operation Dunkirk, a war drama for the LA based studio, The Asylum. Previous to that Bill served as a production manager on a series of low budget feature films. Eight years ago Dever was approached to produce a portion of the World Halo Championship for Microsoft. This launch the path to esports and video gaming. Three years ago Dever, and Derek Pew founded Harena Data Inc, a company whose initial goal was to create a platform for video game sabermetrics. That scope was enlarged to include educational initiatives and the promotion of traditional youth sports and its evolution to include esports. Today Harena has relationships with 332 Universities, has founded the American Youth Cooperative For Esports with over 1.2 million members. As of last count Harena Data was responsible for over 540 Scholarships being awarded for undergraduate esports programs. A strong focus of Harena's efforts are tied to the advancement of STEM and STEAM initiatives and the incorporation of esports as a tool for education and a door to digital literacy. Currently Harena is involved in creating education destinations and entertainment destinations

After attending his first major LAN event for Major League Gaming in 2007 in Orlando, Florida, Brian was hooked by the potential of esports. After witnessing these regularly occurring events, my interest peaked, and I started volunteering my time to work on esport gaming platforms and assisting in the operations of online tournaments, handling customer support inquiries, and learning the ropes. Eventually this led to Brian to become the competitive operations and platform manager for one of the biggest competitive esports gaming platforms, UMG Gaming. I have accumulated over ten years of experience working in competitive esports, successfully executing skills such as customer service management, project management, product & platform management, competitive operations management, and community management. Within those ten years, I completed projects with groups such as FaZe Clan, 343 Studios, Activision/Blizzard, The Coalition, Microsoft, Riot Games, Epic Games, Caesar's Entertainment, MLB Players Association, Ader, Curse, Lenovo, Grubhub, Smile More (Roman Atwood), and more.

With a sharp eye and sharper wit, filmmaker-director-writer (and everything else) Dane Bowling exposes audiences with cutting edge production techniques and efficient storytelling. Praised for his quick turnaround time and an inimitable aesthetic, he is a one man production team operating under the credence: "Make it fast, cheap, good" and accepts nothing less.

A self-proclaimed Master of many hats.Martin has been involved in many esports related projects in my relatively short career from coaching teams focused on competition to brainstorming LAN events and all in between. My passion is esports, no doubt about it, but more so educational than competitive. Specializing in Educational Esports/gaming. Coaching and teaching using esports and video games is the future. Spending 6 months working with "troubled kids" (kids with ADD, Autism and the like) has taught him that with the right application, esports and gaming can create wonderful things! I will be working with esports and gaming for the rest of my life, that is for certain.

Paula Butler is our Director of E-commerce. Prior to that she was Project Manager. She concurrently works in wellness programming and promotion at a continuing care retirement community. She earned her B.A. in Mass Communications with a specialization in Public Relations from Towson University and her M.S. in Exercise Science from McDaniel College. She has innovate fan gear placement with 21 State Soccer Associations and several college conferences. Paula is part-time and works 40 hours/month with the issuer.

Show 2 more peopleShow fewer

Mr Reed brings over 3 decades of senior leadership experience in the public and private sector technology space. He has an established history of delivering innovative, mission-critical consumer and business-oriented products across all mediums, with a particular focus on cloud and mobile. His most recent position was CTO of Iteris Inc (NASDAQ ITI)

Scott A. Molander co-founded Hat World, Inc. DBA Lids Sports Group in 1995. He retired from his position as Lids’ Chief Operating Officer in 2015 after achieving revenues in excess of $950 million. In addition to co-founding Hat World, Mr. Molander, has invested in numerous companies and is an advisor to several companies in the sports and technology space. He teaches Entrepreneurship and Innovation at Butler University. Mr. Molander earned a BS from Dickinson State University and MBA from Indiana State University. He has served on a number of charitable boards, including the Indianapolis 500 Festival, Indianapolis 500 Festival Foundation, Nine-13 Sports, Dickinson State University Foundation, Thrivent Mid-America Region, and Lids Foundation. Mr. Molander is uniquely qualified to serve on our board of directors because of his vast experience founding and advising sports and technology companies.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 2 of 4 annual reports (FY2022–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.
