
TruSo
OperatingTruSo Inc.
Industrial · Middletown, DE · Founded 2021
Social network based on video, virtual extension of the barbershop, beauty shop & other communities
Financials
FY2019–FY2021 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited; no pill means the filing didn’t state one. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Post-money = pre-money + amount raised · caps markedA dashed amber step is a SAFE/note valuation cap — a conversion ceiling agreed for that instrument, not a priced valuation of the company. Steps are not comparable across bases.
Fundraising history
Team
5 people
A passionate philanthropist, marketer and serial entrepreneur, Matthew Newman is the Founder and CEO of The Brand Pillars, LLC, a 7-figure, experiential marketing staffing agency laser-focused on giving clients complete access and control to highly trained and qualified personnel. He is the Founder and CEO of All In Coworking of Inglewood, and co-founder of the tech startup, VirtualCoworking.Community, which is the world's first black-owned video conferencing platform and entrepreneurial community. A true entrepreneur at heart, Matthew launched his first company— a natural, organic lawn maintenance company—in his early twenties. My Lawn Mower & Me has won awards for landscaping—including the Greater East Dallas Chamber's Lake & Garden Districts People's Choice Business of the Year. Alongside the lawn company, Matthew founded #FoodforCompost; an organic compost non-profit corporation that aims to help meet local and state waste reduction goals. To many, Matthew Newman is best known for his commitment to giving back to the community. Since 2017, Matthew has hosted the Annual Christmas Bike Giveaway through his foundation, “For The Life of You Mentoring Foundation”—most recently donating 100 bikes to 4th and 5th grade students in two states and four communities: Inglewood/Watts in California, and Dallas/Fort Worth in Texas. Matthew Newman and his various ventures have been featured on The Dallas Morning News, KTLA 5 News in Los Angeles, News 8 ABC in Dallas, KERA/NPR in Dallas, CBS News 11, Advocate Magazine, The Dallas Post Tribune, Fort Worth Star-Telegram, and The Los Angeles Sentinel. Matthew is a 3-year graduate of the University of Texas at San Antonio, where he earned his Bachelor’s degree in Business Marketing. He earned his Master of Arts degree in Christian Leadership from Criswell College. Today, he resides in Inglewood, CA with his lovely bride and is actively engaged in community redevelopment efforts and serves on the Inglewood Airport Area Chamber of Commerce’s Board of Directors. Matthew is a member of Alpha Phi Alpha Fraternity, Inc.® Please note Matthew is currently the CEO of 3 other businesses and splits his time between these companies. Please review the Offering Materials for more details on Matthew's roles and the related Risks section.


Mikele "Miki" Ronisse Barber (born October 4, 1980, in Livingston, New Jersey) is an American sprinter who won gold at the 4 x 100 meters relay event in 2007 World Championships in Athletics, in Osaka, Japan, and an individual gold medal at the 100 meters in 2007 Pan Am Games in Rio de Janeiro, Brazil. She is the twin sister of Me'Lisa Barber, who has also won relay medals on the world stage. Source: https://en.wikipedia.org/wiki/Mikele_Barber

An icon of hip-hop culture and a pivotal part of the MTV News team, Sway Calloway has been a staple within music-news for more than a decade. Already a vanguard radio personality, record producer and hip-hop artist, Sway joined the MTV News team in 2000 and has been front and center for some of music's biggest moments. Sway first caught the public's eye when he and his partner King Tech staged break dancing and rap performances in and around their hometown of Oakland, California. Recognizing Sway's instincts for great sound and promising talent, Interscope enlisted him and Tech to produce an album called This or That, featuring artists such as Eminem, KRS-One and RZA from the Wu-Tang Clan. He is the key correspondent for MTV's Choose or Lose campaign and newly launched Power of '12 campaign for the channel. Since his involvement, he has interviewed various political leaders like Republican National Committee Chair Ed Gillespie, Hillary Clinton, Ron Paul, John McCain and Mitch Romney. The 2008 presidential campaign presented stellar opportunities for Sway. Throughout the course of the campaign, he sat down with President Barak Obama four times. In 2012, Sway and MTV captured another memorable moment with President Obama that garnered millions of watchers. Sway's other MTV News endeavors have included the "All Eyes" series which featured top artists like Kanye West and 50 Cent, "MTV News Now: Jay-Z vs. Nas: Beats, Battles & Beef," "MTV News Presents: After the Storm" and the highly anticipated yearly Hottest MC's list. Sway is an integral part of MTV News' annual live-event coverage of the MTV Video Music Awards, Grammy pre-show and the European Music Awards (EMA). Sway also serves as an MTV Executive Producer and brings new programming ideas to the station. He also includes additional duties with MTV2 and host of the weekly MTV Radio syndication show that airs in over 50 plus cities across the country. His work continues throughout the nation and community where he has been a part of various panels and discussions hosting and moderating on important issues like Hate Crimes, Racism and Education. Lastly, be sure to listen Monday through Friday on Sirius XM's popular morning show, SWAY IN THE MORNING on the Shade45 channel entertaining the "Citizens" from 8am-12pm (est.) Source: https://www.imdb.com/name/nm1123425/bio

6-Time NFL Pro-Bowl player, actor, humanitarian, loving father, fitness expert, model and motivational speaker, Terrell Owens is a man on a mission. With 1078 Receptions, 15,934 yards, and 153 touchdowns during the span of his 15-year career, his extraordinary skills on the gridiron and elite athleticism raised the bar for Wide Receivers in the league. Owens is credited with being one of the most exciting and electrifying players to ever play the game. Terrell Eldorado Owens was born in Alexander City, Alabama on December 7, 1973 where he attended Benjamin Russell High School. There he excelled in several sports including football, basketball, baseball and track. After being recruited by the University of Tennessee at Chattanooga (UTC) football program, Owens made a name for himself as an explosive receiver, earning first team All-Southern Conference honors and setting a school record for catching a pass in 11 consecutive games. Terrell was drafted by the San Francisco 49ers in the third round of the 1996 NFL draft, spending 8 seasons with the team. Owens’ made his mark in the league by amassing a highlight reel of spectacular plays and performances. These include a game-winning touchdown against the Green Bay Packers in a 1998 wild-card playoff games that was dubbed “The Catch II”, a record-breaking day of December 17, 2000 when he surpassed the 50 year old mark for the single-game reception total, and his role in leading the 49ers to the second greatest comeback in NFL playoff history, which occurred against the NY Giants in 2002. In 2004, Owens joined the Philadelphia Eagles. His presence made an immediate impact on the team. He averaged one touchdown per game, helping the Eagles to win 13 of its first 14 games, paving the way to Super Bowl XXXIX. Despite a late season injury that doctors had projected would take weeks to heal, Owens started the game and had nine receptions and 122 yards in a disappointing loss to the New England Patriots. Owens went on to play for the Dallas Cowboys in 2006, embarking on another storied legacy. In his first season with the team, Owens led the league with 13 regular season touchdowns and this despite a serious tendon injury to his finger. While doctors recommended season ending surgery, Owens elected to wait until the end of the season to repair the damage. In 2007, Terrell set a Dallas Cowboys record with 15 touchdown receptions and helped lead the team to the NFC East divisional title for the first time since 1988. Owens also amassed 69 catches for 1,052 yards and 10 touchdowns in his last season for the Dallas Cowboys. Owens entered his 14th NFL season with the Buffalo Bills. It was in this season, Terrell became only the sixth player to record 1,000 career catches. Owens also added stints with the Cincinnati Bengals to his resume. Owens has garnered countless awards and accolades for his work, on and off the field, including, six Pro Bowl appearances, 5-time Associated Press All-Pro, recorded five seasons with 13 or more touchdowns, and the first to score a touchdown in seven straight “Monday Night Football” games. On September 15, 2008, in yet another remarkable Monday Night Game, Owens moved into second place on the NFL’s all-time career touchdown list. Owens’ work on the field is only mirrored by his accomplishments off the field including partnering with the Alzheimer’s Association which is near and dear to his heart. Owen’s beloved grandmother Alice succumbed to the disease. In 2000, he testified before Congress to continue to raise awareness about the disease. Owens is also a respected and best-selling author, penning a children’s book, “Little T Learns To Share” and a fitness book “T.O.’s Finding Fitness”. Owens’ latest endeavor, the “What TO Do” Global Campaign is an initiative aimed at empowering and motivating youth around the world through speaking, workshops and with the launch an inspirational clothing line for men, women and children. Owens most recent accomplishments include being featured on the cover of the Official EA Madden NFL “Hall of Fame” video game. In April of 2018 Owens was officially inducted to the Alabama Hall of Fame and the NFL Hall of Fame.
Names and titles as disclosed on StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 5 annual reports (FY2021–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.