AdWallet
OperatingAdWallet Inc.
Transportation · Albuquerque, NM · Founded 2020
Enables advertisers to reward consumers directly for their attention & data.
Financials
FY2018–FY2022 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round. Dotted grey bars are our estimate for rounds that didn't state one: the round's share price × the shares outstanding in its filings. Same measure as blue, but rougher. Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth, so don't compare them with the other bars.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.
Cap table
Share counts as of Dec 31, 2020These classes don't convert into each other and last sold at very different prices, so their share counts can't be added up into ownership percentages. Compare them by price instead.
| Class | Outstanding | Votes / share | Last price |
|---|---|---|---|
| Preferred Stockpreferred | 14,443,620 | — | $0.75Sep 2021 |
| Common Stock | 8,700,000 | — | $0.001Jun 2020 |
Sold to the crowd
- Reg CF · Mar 2021Crowd SAFE$230.9K· 418 investors
- Reg CF · Sep 2021115,580 shares at $0.75$86.7K· 54 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
13 people
Adam founded AdWallet in response to the staggering inability for advertisers to effectively capture, measure and retain the meaningful attention of their target customers. For over 20 years, Adam has been recognized nationally for his leadership within the advertising industry, however (thankfully) his mug shot is still only recognized locally.
Matthew is an experienced startup finance executive, venture capitalist, and investment banker. For the past 15 years, Matthew has been at the nexus of innovation and capital, guiding companies to successful outcomes. An avid traveler, Matt’s visited 30 countries in a calendar year (while taking advantage of every tax benefit known to man.)
Jason is an MIT-educated technologist with a passion for building software and hardware products. One of the early inventors of the Amazon Kindle, he’s managed product and technology teams at companies like Amazon and Intel, and run technology as CTO for multiple Bay Area startups. He has really cool hair.
Over the course of her career, Toby has been instrumental in growing the digital business for some of the world’s most recognized brands such as The New York Times, Priceline, American Express, Yahoo and Bazaarvoice. Toby lives with two well-behaved teenagers, a supportive and comedic husband and an adorable Black Lab.
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Experienced leader and manager in wide variety of industries including Cancer Biology, US Senate, Investment Banking, Semiconductor, Water, Software, Biotech, Telecom, Software, Mining and Education. Currently the CEO of CNM Inginuity. CNM Ingenuity serves over thousands of individuals annually in instruction, testing and outreach through hundreds of program offerings across dozens of professional disciplines.
Began career in private equity (VP at Marwitt Capital Partners). Over the past 10 years I've been focused on revitalizing underperforming companies, working to build strong teams that realize their value and embrace the opportunity to exceed expectations. Currently CEO of Envoronmenal Seeds West, LLC.
Active entrepreneur and investor with interests in any for-profit startup that solves problems, especially big problems. Fundamentally, I start companies and invest in very early stage companies with the potential to address the way the world will be in the future. I particularly like companies that have disruptive technologies or business models.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 2 of 6 annual reports (FY2020–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 13 filings on EDGAR- Form C-TRNov 13, 20230001665160-23-001916EDGAR
- Form C-ARMay 4, 20230001665160-23-001202EDGAR
- Form C-USep 20, 20220001665160-22-002445EDGAR
- Form C-ARApr 5, 20220001815995-22-000001EDGAR
- Form C-UJan 3, 20220001665160-22-000009EDGAR
- Form C/ADec 1, 20210001665160-21-002137EDGAR
- Form C/ASep 3, 20210001665160-21-001582EDGAR
- Form CSep 2, 20210001665160-21-001575EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.