Crowdonomics
All companies
Aether Beauty logo

Aether Beauty

Operating

ATHR Beauty Co

Healthcare · Salt Lake City, CA · Founded 2019

Woman-founded

Disrupting the $500B beauty industry with clean+sustainable makeup that works

Valuation cap ⓘ
$6.0M
As of Apr 2021 · from Reg CF Offering (2021) · a SAFE/note conversion ceiling, not a priced valuation
Total raised
$465,483
Crowd $335K · Private $131K · 2 rounds since 2019
Latest share price
$0.131
Section 4(a)(2) · Common Stock · Feb 2019 offering price

Financials

FY2018–FY2022 · from SEC filings · hover any figure for its source
$179K
$12K
2018
$179K
$12K
2019
$902K
−$118K
2020
$3.3M
$143K
2021
$783K
−$278K
2022
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2018 reviewed
FY2019 reviewed
FY2020
FY2021
FY2022
Income statement
Revenue
$178,945
$178,945
$902,258
$3,289,840
$782,733
Cost of goods sold
$64,219
$64,219
$532,237
$2,643,045
$426,922
Gross margin
64%
64%
41%
20%
45%
Net income
$11,561
$11,561
-$117,518
$143,169
-$277,998
Taxes paid
$214
$214
$850
$745
$98
Balance sheet
Cash
$79,992
$79,992
$56,226
$101,973
$74,405
Accounts receivable
$29,425
$29,425
$8,839
$198,328
$12,473
Total assets
$153,431
$153,431
$270,493
$413,304
$116,409
Short-term debt
$10,820
$10,820
$247,216
$327,704
$269,270
Long-term debt
$0
$100,000
$100,000
$333,403
$372,792
Total liabilities
$10,820
$10,820
$699,613
$661,107
$642,062
Other
Headcount
—
1
1
3
1

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Valuation caps on SAFE / convertible note rounds
$6.0M
Valuation cap
Reg CF · SAFE · Feb 2021

Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth.

Cap table

Share counts as of Dec 31, 2019
ClassOutstandingVotes / shareShare of totalLast price
Common stock100—100.0%$0.131Feb 2019

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Reg CF · SAFE · Feb 2021Closedvia Republic
Raised $334.5K / $1.1MInvestors 401Valuation cap $6M

Team

1 person
/s/ Tiila AbbittFounder
CEO and Founder

Names and titles as disclosed on SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not required3+ reports filed & assets ≤ $10M

Filed 3 of 6 annual reports (FY2020–FY2025)

401 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-ARApr 28, 20230001836842-23-000001
    EDGAR
  • Form C-ARMay 4, 20220001836842-22-000001
    EDGAR
  • Form C-ARMay 4, 20210001062993-21-004081
    EDGAR
  • Form C-UMay 3, 20210001836842-21-000003
    EDGAR
  • Form C/AApr 9, 20210001140361-21-012216
    EDGAR
  • Form C/AApr 8, 20210001140361-21-012104
    EDGAR
  • Form CFeb 17, 20210001140361-21-005213
    EDGAR
Source: ManualCIK 0001836842DEShare price $0.131

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.