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Alive Music Festival logo

Alive Music Festival

Operating

Northeast Productions, Inc.

Transportation · Massillon, OH · Founded 1989

Northeast Productions, Inc. dba Alive Music Festival is the host and organizer of the annual three-day Christian music festival in the scenic campgrounds of Atwood Lake Park, Ohio. During the festival over 50 artists play to massive crowds of fans in Alive's beautiful outdoor amphitheater, against the backdrop of Alive's giant video walls and their 1,500-acre lake.

Post-money valuation ⓘ
$5.1M
As of Apr 2021 · from Reg CF Offering (2020) · pre-money + amount raised, not a traded price
Total raised
$125,350
Across 1 round since 2020
Latest share price
$10.00
Reg CF · Common Stock · Jul 2020 offering price

Financials

FY2018–FY2021 · from SEC filings · hover any figure for its source
$1.2M
$124K
2018
$1.1M
−$76K
2019
$0
−$156K
2020
$1.5M
$763K
2021
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2018
FY2019 reviewed
FY2020 reviewed
FY2021 reviewed
Income statement
Revenue
$1,173,250
$1,094,805
$0
$1,483,605
Cost of goods sold
$0
$0
$0
$0
Gross margin
100%
100%
—
100%
Net income
$123,613
-$76,202
-$156,195
$762,671
Taxes paid
$0
$0
$0
$0
Balance sheet
Cash
$82,976
$75,530
$62,599
$640,001
Accounts receivable
$0
$0
$0
$0
Total assets
$325,997
$175,201
$154,310
$978,244
Short-term debt
$80,705
$6,111
$6,691
$31,170
Long-term debt
$0
$0
$124,670
$97,400
Total liabilities
$80,705
$6,111
$131,361
$128,570
Other
Headcount
—
3
—
3

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$5.0M
pre-money
Reg CF · Common · Jul 2020

Blue bars are the pre-money valuation the company stated for a priced round.

Cap table

Principal holders% as the filing states it, Sep 27, 2022

  • William Graening97.5%of company
  • Rea CF Shareholders2.48%of company

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $125.4K / $1.1MInvestors 266Post-money $5.1M

Team

4 people
William Graening
Chief Executive Officer

Bill is one of the founders and creators of the Alive Music Festival that began in 1988. Prior to working full-time as the festival's director and CEO in 1998, Bill worked in finance, held his Series 7 License, and was a partner in a financial planning firm based in Akron, Ohio. Bill also was a Trust Officer at Key Bank and PNC Private Banking. Bill and his wife Kathy have built a strong leadership team and volunteer base who passionately serve each year at the Alive Music Festival. Bill navigated the Alive Festival through two venue changes and event modifications to seek out the best site for the festival and adapted the format. Over the past 32 years, Bill has helped build the Alive Music Festival into one of the nation's largest and longest running Christian music festivals. Bill is passionate about the mission of Alive, which is to gather Christians together from across the country, create an amazing music festival experience, and share the love of Christ with all who attend.

William R. Graening
CEO, Principal Executive Officer and Director, Principal Financial Officer and Principal Accounting Officer
Kathleen Graening
Chief Operating Officer

Kathy, a lifelong resident of Northeast Ohio, has been serving at the Alive Festival alongside of her husband Bill since its inception in 1988. An English and Communications graduate from Malone University, Kathy also served on their board of trustees. Kathy has a passion for contributing to all aspects of the festival. She works directly with the volunteers and artists, as well as playing a personal role in creating content, and developing and implementing new ideas.

Tyler Graening
Chief Marketing Officer

Tyler has been the head of marketing at the Alive Music Festival for over 5 years. Before that, Tyler earned a B.A. from The Ohio State University in 2015. Tyler's marketing campaigns have played an integral part in the success of the Alive Music Festival since he joined the company. His diverse range of talents extend to several areas of the festival including sales, graphic and web design, and event management. Tyler's passion for creating and implementing memorable event experiences is extremely valuable to the festival's operation each year.

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 1 of 6 annual reports (FY2020–FY2025)

266 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-ARSep 27, 20220001816336-22-000002
    EDGAR
  • Form C/AFeb 16, 20210001665160-21-000165
    EDGAR
  • Form C/AJan 12, 20210001665160-21-000059
    EDGAR
  • Form C/ANov 13, 20200001665160-20-001411
    EDGAR
  • Form C/AOct 13, 20200001665160-20-001276
    EDGAR
  • Form C/ASep 22, 20200001665160-20-001176
    EDGAR
  • Form CJul 17, 20200001665160-20-000963
    EDGAR
Source: ManualCIK 0001816336OHShare price $10.00

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.