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AMERICAN REBEL HOLDINGS INC

Public

Industrial & Manufacturing · Nashville, TN

Estimated pre-money ⓘ
$31.6M
As of Nov 2023 · from Reg A Offering (2023) · our estimate: offering price × shares outstanding, not a stated valuation
Total raised
$13,547,505
Crowd $0 · Private $13.5M · 3 rounds since 2021
Latest share price
$7.50
Reg A Offering (2023) offering price

Financials

FY2014–FY2025 · from SEC filings · hover any figure for its source
$131K
−$2.0M
2018
$535K
−$7.6M
2019
$1.3M
−$6.0M
2020
$987K
−$6.1M
2021
$8.4M
−$7.1M
2022
$16.2M
−$11.1M
2023
$11.4M
−$17.6M
2024
$9.5M
−$34.3M
2025
RevenueNet income — beside revenue when positive, below the line when a loss

Chart shows the most recent 8 fiscal years; 4 earlier years are in the table below.

Metric
FY2014 audited
FY2015 audited
FY2016 audited
FY2017 audited
FY2018 audited
FY2019 audited
FY2020 audited
FY2021 audited
FY2022 audited
FY2023 audited
FY2024 audited
FY2025 audited
Income statement
Revenue
—
$0
$0
$46,396
$131,274
$535,109
$1,255,703
$986,826
$8,449,800
$16,228,310
$11,420,268
$9,522,109
Cost of goods sold
—
$0
$0
$17,785
$55,791
$379,076
$952,511
$812,130
$6,509,382
$13,191,886
$11,539,905
$9,719,861
Gross margin
—
—
—
62%
58%
29%
24%
18%
23%
19%
-1%
-2%
Net income
—
-$110,890
-$14,872
-$2,942,838
-$2,001,704
-$7,602,072
-$5,981,082
-$6,098,944
-$7,143,153
-$11,100,784
-$17,604,364
-$34,325,289
Taxes paid
—
$800
$0
$0
$0
$0
$0
—
—
—
—
—
Balance sheet
Cash
$0
$19,230
$470
$70,798
$19,631
$131,656
$60,899
$17,607
$356,754
$1,147,696
$287,546
$147,586
Accounts receivable
—
—
—
$0
$682
$228,890
$176,844
$100,746
$1,613,489
$2,816,541
$1,170,944
$949,515
Total assets
$0
$49,730
$595,990
$935,514
$1,042,355
$1,874,663
$1,121,363
$968,599
$16,560,561
$14,648,708
$10,006,215
$31,823,595
Short-term debt
—
—
$0
$277,223
$1,165,787
$3,595,561
$4,672,096
$3,879,428
$602,643
$600,000
$4,938,465
$19,616,386
Long-term debt
—
—
—
—
—
—
$4,672,096
$3,879,428
$4,579,322
—
—
—
Total liabilities
$610
$99,370
$638,512
$3,174,651
$1,912,667
$4,821,679
$6,133,800
$5,138,976
$5,207,442
$7,652,886
$17,638,097
$27,441,824
Other
Headcount
—
—
—
—
—
—
—
—
215
—
—
—

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$31.6M
est. pre-money
Reg A+ · Equity · Nov 2023

Dotted grey bars are our estimate for rounds that didn't state one: the round's share price × the shares outstanding in its filings. Same measure as blue, but rougher.

Cap table

Share counts as of Mar 8, 2024
Series A Preferred Stock · 91.2%Series B Preferred Stock · 0.11%Common Stock · 8.68%
ClassOutstandingVotes / shareConvertsAs convertedVotesLast price
Series A Preferred Stockpreferred125,0001,000500 × Common Stock91.2%95.4%—
Series B Preferred Stockpreferred75,143——0.11%0.06%—
Common Stock5,947,6431—8.68%4.54%—
Total6,147,78668,522,786 as converted100%100%

Shares outstanding over timein today's share terms

000
Sep 2015Nov 2023
Common StockSeries A Preferred StockSeries B Preferred StockRound openedSplit / conversion

Changes in named holdersshares in today's terms · % of all shares at the time

Principal holders% as the filing states it, Mar 31, 2026

  • Corey Lambrecht12,471,909 shares98.2%of company
  • Doug E. Grau10,311,059 shares97.8%of company
  • C. Stephen Cochennet119,617 shares34.1%of company
  • Michael Dean Smith119,617 shares34.1%of company
  • Larry Sinks102,195 shares30.7%of company

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. “As converted” counts each class in the shares it converts into. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Reg A+ · Equity · Nov 2023Closedvia Digital Offering LLC
Raised $0 / $20MEst. pre-money $31.6M
Raised $13MInvestors 1
Raised $547.5KInvestors 7

Team

5 people
Charles A. Ross, Jr.
Chief Executive Officer and Director (Principal Executive Officer)
Doug E. Grau
President, (Interim Principal Accounting Officer) and Director
Corey Lambrecht
Lead Independent Director
C. Stephen Cochennet
Director
Michael Dean Smith
Director

Names and titles as disclosed on SEC Form 1-A. Bios and photos come from the platform campaign page and may be out of date.

  • Form 10-QAug 10, 20260001493152-26-036917
    EDGAR
  • Form 10-QMay 13, 20260001493152-26-022768
    EDGAR
  • Form 10-K/AApr 27, 20260001493152-26-019190
    EDGAR
  • Form 10-KMar 31, 20260001493152-26-014291
    EDGAR
  • Form 10-QNov 10, 20250001493152-25-021519
    EDGAR
  • Form 10-QAug 13, 20250001641172-25-023267
    EDGAR
  • Form 10-QMay 15, 20250001641172-25-011062
    EDGAR
  • Form 10-K/AApr 30, 20250001641172-25-007523
    EDGAR
Source: SEC EDGARCIK 0001648087NVShare price $7.50Last synced Aug 16, 2026

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.