American Ultimate Disc League
OperatingAmerican Ultimate Disc League, LLC
Sports & Recreation · Sports · Royal Oak, CA · Founded 2013
AUDL has built the platform to make pro ultimate THE next big team action sport
Financials
FY2016–FY2019 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.
Fundraising history
Team
12 people
Karen Steadman co-founded the company and has been a Manager of the AUDL since January 2013. Karen is also a Manager of Ultimate Xperience Ventures, LLC and a Trustee of The 2007 Steadman Lloyd Family Trust, both major investors in the American Ultimate Disc League and angel investors in other media, technology and real estate related start-ups. Karen has a background in technology and is active with several charities in the bay area of California.
Rob Lloyd co-founded the company in January of 2013 and has been a Manager and Advisor to the AUDL since its inception. He has also been a member of the AUDL executive Council since January, 2013. Lloyd has also been CEO and Director of Virgin Hyperloop One of Los Angeles since September 16, 2015. Under his leadership the company has raised more than $250 million to build the worlds first full scale Hyperloop System. Mr. Lloyd also served as the President of Development & Sales at Cisco Systems, Inc from October 3, 2012 to July 25, 2015 responsible for 40,000 employees globally
Steve Gordon co-founded the company and has served as Manager, CEO, and Commissioner of the AUDL since January 2013, and has served on the Executive Council since that time. He also serves as Manager of Ultimate Xperience Ventures, a major investor in the American Ultimate Disc League . He also founded the Chicago Wildfire and served as the team's Managing Partner from 2013 through 2017. Steve is a career entrepreneur in multiple industries including 20+ years of primary focus in individual and institutional financial services and mass marketing.
Tim DeByl is the VP of Marketing for the AUDL and has been a member of the Executive Council. He has served in this role since January, 2013. He is also an owner and managing partner of the Madison Radicals (2012 - Present) and co-owns Distillery Marketing (2004 - Present). He spends approximately 60% of his time in his role with the AUDL including approximately 20 hours per month in his role on the Executive Council - which is an unpaid position, 20% with the Radicals and 20% with Distillery Marketing. He started playing ultimate in his 20’s and has coached college, club and pro.
Andrew Zill is a PhD chemist and Ultimate enthusiast who began both his chemistry career and Ultimate career at the University of Illinois. He went on to get a graduate degree at Illinois. Andrew founded the San Jose Spiders and has served on the AUDL Executive Council since September 1, 2014. He commits approximately 20 hours per month in his role on the Executive Council - which is an unpaid position.
Don Grage is majority owner and managing partner of the DC Breeze and has served on the AUDL Executive Council since September 1, 2014. He commits approximately 20 hours per month in his role on the Executive Council - which is an unpaid position. Grage started played ultimate as a freshman in college and was immediately hooked. Grage is co-owner and managing director of two IT development and data analytics companies in Northern Virginia.
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Evan Lepler, a professional play-by-play announcer for more than a decade. Based in Winston-Salem, NC, Lepler calls a variety of college football and college basketball games for numerous national and regional outlets, including the ACC Network and ESPN. He spent seven years broadcasting minor league baseball and has served as the primary "Voice of the AUDL" since 2014.
Jean-Lévy has served on the AUDL Executive Council since September 1, 2016. He commits approximately 20 hours per month in his role on the Executive Council - which is an unpaid position. He was the General Manager of the Montreal Ultimate Association from 2007 to 2012. He was involved in all the issues around the association in Montreal and served on the board of the Fédération Québécoise Ultimate up until 2012. He is now a President of the Montreal Sports Commission.
Steve Hall is the Managing Partner of EHF Capital, LLC, Co-Owner of the Atlanta Hustle and has served on the AUDL Executive Council since September 1, 2015. Steve commits approximately 20 hours per month in his role on the Executive Council - which is an unpaid position. Prior to EHF Capital, Steve was the Director of Investor Relations of Conversus Capital, the largest publicly traded portfolio of private equity funds with over $2.5 billion in assets under management.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 2 of 8 annual reports (FY2018–FY2025)
Missing: 2020, 2021, 2022, 2023, 2024, 2025
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 9 filings on EDGAR- Form C/AJan 27, 20210001670254-21-000057EDGAR
- Form COct 22, 20200001670254-20-000962EDGAR
- Form C-ARApr 22, 20200001665160-20-000362EDGAR
- Form C-ARApr 22, 20200001665160-20-000364EDGAR
- Form C-USep 18, 20180001665160-18-000947EDGAR
- Form C/AAug 13, 20180001665160-18-000820EDGAR
- Form C/AJun 7, 20180001665160-18-000540EDGAR
- Form CMay 18, 20180001665160-18-000457EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.