Anatomic Global

David orchestrated his third startup, Anatomic Concepts, a medical soft goods manufacturer almost 30 years ago. He took that business on to specialize in Operating Room patient positioning device manufacturing, eventually capturing a 40% market share within US acute care hospital market. That book of business was sold and Anatomic Global emerged as memory foam fabricator and consumer product mattress manufacturer during the 2006 to 2012 time frame, after which he retired. David has more than 35 years experience in the foam industry and has perfected 27 patents concerned with anatomic uses of foam. With respect to the current activities of Anatomic Global, David has returned from retirement to consult related to the creation and market testing of the Luxi product line and he leads the company at the Board level full-time. David is a Tau Beta Pi Manufacturing Engineering graduate from California Polytechnic University and he received his MBA from Pepperdine University. David, since 2012, retired from his previous position as CEO at Anatomic Concepts, Inc., and only took up the consulting at AGI effective in January, 2016.

After completing her undergraduate studies in London, Shannon started her career there interning for one of the high profile, new age, cutting edge ad agencies before moving back to yet another progressive agency in the San Francisco Bay area. Her focus there was on developing creative for clients such as Nike, Toyota, Microsoft, Warner Brothers and MGM. Shannon learned how to build great brands from some of the best in the industry. She then relocated to Vancouver BC, to join a startup, helping nurture the design, marketing and branding of that fledgling company into a 600-person SaaS leader. She's freelanced, led corporate teams, and rolls up her sleeves when things need to get done. Shannon is currently responsible at Anatomic Global for the day-to-day operation of the business and is the lead Sheppard and influencer of anything and everything having to do with the Luxi Brand and its market positioning. Shannon is full-time with the Company. Shannon received her Bachelor of Art's degree in Marketing and Videography from Arizona State University. Shannon has held both the positions of Marketing Director and CDO, Cheif Design Officer both held at AGI. Marketing Director 2015 - 2016 CDO, 2016 - Present VP, 2018- Present at AGI

After completing his graduate degree in New York, Alex went on to become a leader on the ground floor at the online mattress startup Saatva. As VP of Operations, Alex developed and managed the marketing, sales, operations and customer service teams, growing from a staff of 3 to over 250 and increasing annual revenue from $500,000 to well over $200,000,000 within 7 years. His expertise and knowledge of the current online mattress disruption will aid Anatomic Global in its efforts to take the Luxi brand to similar levels. Alex is working Full-time. Alex’s customer service training program has helped to build a brand with over 25,000 positive reviews and continually happy customers. His operations and logistical achievements include building a nationwide network of over 140 fulfillment centers and 19 factories manufacturing and professionally delivering the Saatva product. Alex graduated from New Paltz State University with a Bachelor’s in Political Science and received his MS in Marketing from Hofstra University. History Corporate General Manager and VP of Operations The Saatva Company June 2011-July2017 Project Manager Wurrly July 2017-June 2018 Full time CMO Luxi May 2018-Current

Jennifer started her career in sales and marketing in 1998, with B-There, an innovative company that created an on-line event registration system for Fortune 500 companies to manage their events. In this role she oversaw and managed expectations for clients such as At&T, United Airlines, Exxon Mobile, Microsoft and Verizon. Jennifer developed and executed booth layouts for tradeshows, coordinated and distributed leads as well as developed marketing materials for distribution. Jennifer was integral in getting B-There from a start up to their successful acquisition. After starting a family, Jennifer moved to Chicago where she took a primary role in the community. She was Vice President of Blaine Fundraising, which exceeded goals of $300,000 and provided the school with Promethian Boards for more dynamic learning. After moving back to Florida, Jennifer was a manager for Esthetica Institute of the Palm Beaches. In this role, Jennifer directed staff and managed schedules as well as coordinated logistics and supply chain. Jennifer has one of the longest tenures at Luxi. Jennifer manages the customer service responsibilities Full time for Luxi online and Luxi retail, which includes sales team/vendor assistance , client inquiries, concerns and complaints, overseeing the return/refund funnel, customer reviews, timely shipping and outsourcing responsibilities for Luxi while maintaining our environmental commitment as a brand. Jennifer’s role is integral to the building of our proud Luxi brand.