
Arc Footwear
OperatingArc Footwear, Corp.
Beauty & Fashion · New York, NY · Founded 2020
Building shoe brands for every niche
Financials
FY2018–FY2020 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Cap table
Share counts as of Dec 31, 2020| Class | Outstanding | Votes / share | Share of total | Last price |
|---|---|---|---|---|
| common stock | 1,600,000 | — | 100.0% | $5.00Nov 2020 |
Sold to the crowd
- Reg CF · Nov 202010,607 shares at $5.00$53K· 197 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
7 people
Janelle is a footwear designer and developer with over 14 years experience with brands such as KangaRoos, Tommy Hilfiger, Banana Republic, and other large private label brands. Janelle also owns a footwear consultancy that works with existing and start up brands managing all aspects from branding, merchandising, design, development, and production. Janelle holds both Bachelor of Fine Arts and Masters of Arts Degrees. Currently, Janelle works 20 hours per week for Arc Footwear, Corp.

Joell Comm is a New York Times bestselling author, blockchain enthusiast, professional keynote speaker, social media marketing strategist, live video expert, technologist, brand influencer, futurist and eternal 12-year-old. With over two decades of experience harnessing the power of the web, publishing, social media and mobile applications to expand reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves audiences inspired, entertained, and armed with strategic tools to create highly effective new media campaigns.

Bess is a veteran of the fasion industry working in management at Zimmermann and major department stores. She has operated a marketing and website development agency for 4+ years. Launched multople startups. Bess holds a Bachelor's Degree in Business: Major in Marketing & Management. Currently, Bess works 20 hours per week for Arc Footwear, Corp.

Marc is an industrial designer and architectural engineer with over 20 years in footwear design with New Balance, Timberland, and Deckers Outdoor, and has been launching startups for over 25 years. Marc also owns a footwear consultancy that works with existing and start up brands managing all aspects form branding, merchandising, design, development, and production. Marc holds a Bachelor in Industrial Design and Architectural Engineering Degrees. Currently, Marc works 20 hours per week for Arc Footwear, Corp

In 2007 Peter became the CEO of Expedition Apparel, a menswear wholesale business, in his native Australia. Under his guidance, the company has scaled greatly by introducing many product categories, including footwear, and the revenue has significantly increased. Expedition Apparel is the preeminent menswear wholesale company in Australia today. In 2016 the company further expanded the footwear category within the US market and continues to grow.


Travis Wright is a top marketing technologist, author, keynote speaker, blockchain advisor, tech journalist, and podcast host. He is the former global digital and social strategist at Symantec for the Norton brand. Wright is the cofounder and CMO of CCP.Digital, a Kansas City and SF-based digital ad and content agency. Wright is the author of Wiley and Sons, "Digital Sense, The Common Sense Approach to Social Business Strategy, Marketing Technologist, Customer Experience and Emerging Technologies," which published in January 2017. Travis is the host of two top 100 ranked Apple podcasts, The Bad Crypto Podcast and The Nifty Show.
Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 6 annual reports (FY2020–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
- Form C-UAug 26, 20210001665160-21-001529EDGAR
- Form C-UAug 2, 20210001665160-21-001383EDGAR
- Form C/AJun 30, 20210001665160-21-001205EDGAR
- Form C-AR/AJun 21, 20210001665160-21-001138EDGAR
- Form C/AMay 28, 20210001665160-21-000988EDGAR
- Form C-ARApr 29, 20210001665160-21-000741EDGAR
- Form C/AApr 29, 20210001665160-21-000767EDGAR
- Form CNov 20, 20200001665160-20-001444EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.