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Arrow AI by Custom Social

Operating

Custom Social Inc.

Technology · Berkeley, DE · Founded 2019

Mission is to make digital advertising work for everyone

Post-money valuation
$18.3M
As of Nov 2021 · from Arrow AI by Custom Social Common Stock 1 · pre-money + amount raised, not a traded price
Total raised
$148,421
Across 1 round since 2021
Latest share price
$0.95
Arrow AI by Custom Social Common Stock 1 offering price

Financials

FY2019–FY2021 · from SEC filings · hover any figure for its source
$289K
−$496K
2019
$395K
−$358K
2020
$412K
−$584K
2021
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2019
FY2020
FY2021
Income statement
Revenue
$289,107
$395,453
$411,861
Cost of goods sold
$264,834
$224,301
$211,637
Gross margin
8%
43%
49%
Net income
-$495,641
-$357,931
-$583,588
Taxes paid
$0
$3,211
$450
Balance sheet
Cash
$52,356
$28,414
$19,776
Accounts receivable
$64,281
$33,198
$13,381
Total assets
$126,637
$61,612
$57,220
Short-term debt
$55,098
$20,839
$35,839
Long-term debt
$577,000
$794,929
$1,244,796
Total liabilities
$632,098
$815,768
$1,280,635
Other
Headcount
18
18

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited; no pill means the filing didn’t state one. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Post-money = pre-money + amount raised · caps marked
$18.3M
post-money
Arrow AI by Custom Social Common Stock 1

A dashed amber step is a SAFE/note valuation cap — a conversion ceiling agreed for that instrument, not a priced valuation of the company. Steps are not comparable across bases.

Fundraising history

Arrow AI by Custom Social Common Stock 1ClosedReg CF · Common Equity · via StartEngine
Raised $148.4K / $1.1MInvestors 141Post-money $18.3M

Team

6 people
Pablo Munoz De CoteFounder
Director

As a serial entrepreneur and investor Pablo has built brands in the eCommerce and direct to consumer verticals in LATAM and globally. Pablo is also an investor in the bio-sciences, health technology, and software sectors. His company, MDR, based in Mexico City, operates in 30 countries and competes with multinational companies in the Pharmaceutical and Housewares categories. Pablo is committed to a world where innovation solves real business problems for small and medium businesses, solopreneurs, and believes that when small businesses win, we all win.

Rolan ReichelFounder
Chief Executive Officer

CEO and entrepreneur focused on building and delivering real solutions for businesses with a radical focus on value and growth online. The ability to build your business on the web is more important than ever and the technologies that support that growth need to meet the business owner at the intersection of their everyday lives - easy to use, empowered with AI, automated, mobile, and at your fingertips. This is what we do.

Bill Rose
Chief Technology Officer

Over the past 30+ years in my career, I have been able to constantly learn new approaches and ways to solve problems using software. I have worked with some of the best minds in the industry where we brought the first Search Engine to the Internet (Infoseek, acquired by Disney) which brought information to everyone around the globe. I also had the pleasure of leading engineering at Frame Technology (acquired by Adobe) where we brought long document processing to all size computers. When the iPhone launched I worked with many companies and brands to bring advertising to mobile devices including Honda, Ford, Starbucks, CNBC, Toyota, McDonald's, LG, Unilever, Kraft, Disney, Time, AOL, and many, many more.

Justin Lockwood
VP Product

I create things that are designed to be used and enjoyed. Not just admired but interacted with. That demonstrate knowledge and feel personal. Because this is what makes design memorable. During my almost 20 year career, I’ve been lucky to work with some of the world’s most admired brands — companies like Alaska Airlines, Lululemon, All Recipes (Appy Award Winner ’14), GAP, Madison Square Garden, Target (Webby Award Winner ’15 and ’16), TOMS, HBO, Marvel, TED, and CNN. In recent years I’ve helped startups including Lottery.com, Spoon Rocket, Healthiest, Trizic, and Prevail design successful products and raise millions in funding.

Marty Glick - Advisor
Advisor

Marty Glick is in his eighth season with the Golden State Warriors, his sixth as special advisor to ownership. In this capacity, Glick is primarily responsible for advising ownership on major strategic issues including the financing of Chase Center, the team’s state-of-the-art sports and entertainment center slated to open in the fall of 2019 in San Francisco and other major strategic initiatives. He is also a board member for the Warriors Community Foundation Prior to assuming his current role in the summer of 2013, Glick served two seasons as chief financial officer for the Warriors, overseeing all financial strategy, planning and accounting for the organization. He is also a minority owner. A highly-regarded former biotech executive whose affiliations have a history of innovative success, Glick has accumulated a wealth of experience as a prominent financial figure for several large biotech businesses during his career. He spent more than a decade (1987-1997) at Genentech of South San Francisco, where he most recently served as vice president of finance. He also served as executive vice president and chief financial officer of Theravance, a Bay Area-based drug discovery company, for seven years (1998-2005) and was a co-founder and board member of Eyetech Pharmaceuticals. Additionally, Glick was co-founder and chairman of the board of PEAK Surgical – an innovative private medical device company – and his résumé also includes a seven-plus year stint as the chair of the Biotech Tax and Finance Committee. A native of Chicago, Glick earned his MBA in Finance at Kellogg School of Management at Northwestern University, his Bachelor of Science in Business Administration (BSBA) in Accounting at Creighton University and is also a CPA and Chartered Accountant (Ontario, Canada).

Todd Crawford
Advisor

Co-Founder of Impact Radius, 550 person global adtech company funded by Providence Equity Partners and Silversmith Capital Partners.

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 1 of 5 annual reports (FY2021–FY2025)

141 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-ARMay 2, 20220001665160-22-001514
    EDGAR
  • Form C-UApr 8, 20220001665160-22-000626
    EDGAR
  • Form C-UNov 30, 20210001665160-21-002128
    EDGAR
  • Form C/AOct 29, 20210001665160-21-001935
    EDGAR
  • Form C/ASep 23, 20210001665160-21-001684
    EDGAR
  • Form CJun 25, 20210001665160-21-001182
    EDGAR
Source: ManualCIK 0001869347DEShare price $0.95

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.