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ARTICHOKE

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ARTICHOKE, LLC

Software & AI · Baltimore, MD

Post-money valuation ⓘ
$4.0M
As of May 2018 · from Reg CF Offering (2018) · pre-money + amount raised, not a traded price
Total raised
$51,885
Across 1 round since 2018
Latest share price
$2.66
Reg CF · Class B Units · Mar 2018 offering price

Financials

FY2015–FY2018 · from SEC filings · hover any figure for its source
$2K
−$436K
2015
2016
$14K
−$189K
2017
$35K
−$73K
2018
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2015 unaudited*
FY2016 unaudited*
FY2017
FY2018
Income statement
Revenue
$1,942
—
$14,381
$34,714
Cost of goods sold
$319,628
—
$203,237
$107,925
Gross margin
-16361%
—
-1313%
-211%
Net income
-$436,450
—
-$188,856
-$73,211
Taxes paid
$0
—
$0
$0
Balance sheet
Cash
$17,776
—
$54,158
$11,062
Accounts receivable
$0
—
$0
$0
Total assets
$17,980
—
$54,281
$11,184
Short-term debt
$351,996
—
$573,538
$560,747
Long-term debt
$0
—
$0
$0
Total liabilities
$351,996
—
$573,538
$560,747
Other
Headcount
—
6
—
6

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$4.0M
pre-money
Reg CF · Class B Units · Mar 2018

Blue bars are the pre-money valuation the company stated for a priced round.

Fundraising history

Raised $51.9K / $106.9KInvestors 75Post-money $4M

Team

9 people
Justin ShelbyFounder
CEO - Founder - LLC Manager

Justin is a product and brand development expert in addition to being an experienced entrepreneur. Justin has the proven ability to develop, grow, and lead businesses by understanding user needs and finding efficient channels. His experience spans Fortune 500, growth stage, and start up companies in a variety of product, marketing, and leadership roles. Justin is the founder of Artichoke and has served as the CEO since 2014.

Attiya Abdulghany
Chief Acquisition Officer

Attiya is a seasoned digital marketing and product strategist that has 15 years of experience fulfilling both generalist and specialist roles across a variety of industries and verticals. Attiya has been part of the Artichoke team since 2016. Prior to joining Artichoke, Attiya has been the Chief Right Brain Officer - Founder - CEO at Oliver & Sons (since 2013), a digital marketing agency. Prior to that she held the position of Marketing VP at TuneUp Media (2008-2013), where she oversaw the company's customer acquisition and retention strategy, eCommerce experience, business intelligence and analytics initiatives, social media and communications efforts. Her multi-channel marketing strategies have lead the company to consistent year-over-year growth. She has also helped lead the company towards achieving key product milestones, including the development and launch of TuneUp Mobile, a music recognition app for iOS; and several major product updates and new feature releases. As a experienced leader, Attiya is able to motivate and inspire cross-functional teams towards achieving revenue, product, business and marketing goals. She has experience managing marketing professionals, as well as product, design and engineering teams.

Andras Balogh
Full Stack Developer - Lead Engineer

Andras is a full-stack web developer with 10+ years experience in javascript, REST web services with java backend and relational databases. He has a Bachelor of Science in Maths and Computer Science. As a team leader he managed various projects with 3-6 team members and worked in several big projects both in EU and US. As a developer to him it is important to always use the latest technologies, frameworks and backend solutions to create web applications that meet the highest standards of security and usability.

Andrew Betlyon
Creative Director

Andrew is a creative director with 14+ years of designing user experiences in both NYC and SF. He's worked for a long list of brands that include: Apple, Annie's, LG, Lyft, National Geographic, and Pebble. His mission is to continue creating brands that make a positive impact on people and the environment.

Glenn Falcao
Investor - Advisor - Former VC

Glenn is currently President of Falcao Investment Group, an investment firm he founded in 2001.He focuses on funding early stage technology companies and he is a partner in a real estate investment firm that invests in commercial real estate in south Florida. Prior to founding his company, Glenn worked with Bessemer Venture Partners, a Venture Capital Partnership in Boston. Before joining Bessemer, he was the Executive Vice President of Corvis Corporation; an optical networking company that he helped take public in one of the most successful IPOs in 1999. Before Corvis Glenn held various executive management positions at Nortel Networks where he was instrumental in the launch of their Optical Networking business and their Internet business. He has been involved in the Communications industry for over 20 years and sits on a number of company boards. Glenn is past chair of the Horizon Foundation and continues to serve on the Board. He is the Board Chair of St. Vincent de Paul of Baltimore and serves on the advisory board of Partners in Excellence; which administers a number of Catholic schools in the inner city of Baltimore. He is a founding member of the US Indian American Chamber of Commerce. Glenn lives in Maryland with his wife Beth and has two daughters Genesa and Jenael.

Henry Hagan
Investor - Advisor - Leader

Henry currently serves on corporate boards, within and outside the financial services industry, where his skills and experience in governance, leadership, risk management, sales and marketing, operations, and acquisitions, provide value. He serves on the boards of Benchworks, Inc., First Command Financial Services, Inc., Foundation Partners Group, LLC, Plastic Revolutions Inc., and UTI International Singapore Private Limited. He serves as Non-Executive Chairman for Foundation Partners Group, Risk Committee Chair for First Command, and as Finance Committee Chair for Plastic Revolutions. Additionally, as Founder and CEO of Vector Advisory, LLC, he is helping business owners and CEOs enhance their long-term growth and profitability, through his advisory services. Mr. Hagan previously served as Chairman, President, and CEO of Monumental Life Insurance Company (recently renamed Transamerica Premier Life Insurance Company), one of the nation’s largest statutory life insurance companies, which is a wholly owned subsidiary of AEGON nv, one of the world’s largest life insurance and pension companies. He served in this capacity from 2002 through 2010. He served as the President of Monumental Life from 1997, and as President, and CEO from 1999. Concurrent with his executive leadership role at Monumental Life, Mr. Hagan served AEGON in the additional roles of Country Unit Head for Corporate Social Responsibility, and as a director of the AEGON Transamerica (charitable) Foundation.

Mike Flannery
Advisor - Investor - Human Capital

Michael is the Managing Partner and Founder of Redwood Partners, an international executive search and venture firm he founded in 1994. Redwood was one of the first executive search firms to specialize in emerging technology ventures. The firm has developed a unique skill set that helps entrepreneurs, venture capitalists, and corporations build next-generation technology ventures. Over the years, Redwood has developed ways to foster these young businesses with sister seed funds and acceleration services. Michael and his team run executive searches for "C" level executives and the core executive team that will drive the overall business. In addition, Redwood has developed practices around Board development, both the placement of key Independent directors as well as advisory Boards that have been selected early on to help the venture gain traction early. Redwood has developed boards that can act as investors and valuable advisers early in a venture’s development. Over the past several years, Redwood has expanded to helping entrepreneurs through acceleration services, providing seed capital, office space, and the full range of human capital services including syndication to the best suited venture capital firms. Michael spends most of his time between Manhattan and San Francisco. Michael is a graduate of Cazenovia College in central New York with a Bachelor’s in Science; he is on the Board of trustees contributing to student advancement programs as well as a member of the 1824 Society. Michael is on the Board of the New York Venture Capital Association and he co-Chairs Friends of Belfast. In the past, he has been honored by Crain's Top Tech 100. Michael lives in Manhattan and upstate NY, and he is married with two daughters. When he is not working he loves to find time for the Bras Coupe Fishing Club in Quebec, Canada. You also may find him on an occasional Sunday in The Coach’s Club supporting the New York Giants football team.

Paul Palmieri
Advisor - Investor - Entrepreneur

Paul Palmieri plays a dual role of investor and advisor to seed and venture stage companies. He serves as a General Partner of Grit Capital, a NY and Maryland based early-stage fund. He focuses on data and AI based businesses in the areas of consumer software, marketing technology, media, and commerce. Some of his current investments include Niche, Pulse8, Scorestream, Immersv, Yet Analytics and Moonlighting. He serves on the board member at Niche, and as an observer at iFundWomen. Mr. Palmieri is a successful entrepreneur in the internet space – most notably in the mobile ecosystem. He was the co-founder, Chairman and CEO of Millennial Media (NYSE:MM) from 2006 to 2014, a market leading advertising technology company. He led the company from concept to several hundred million USD in revenue, operations on three continents, a successful IPO, and operation and growth as a public company. Prior to Millennial Media, he held management positions at Verizon (NYSE: VZ), Advertising.com (AOL), and Tessco Technologies (NASDAQ: TESS). He has been a frequent guest on CNBC, Fox Business, and Bloomberg Television, as an expert in user data, and the secular trend of mobile computing. Mr. Palmieri is the former Global Chairman of the Mobile Marketing Association, and served on the board of the Interactive Advertising Bureau. He is a current national judge for the EY Entrepreneur of the Year program, was a winner of the award in the technology category in 2011, and was named Executive of the Year in 2011 by the American Business Awards. Mr. Palmieri is a graduate of Mount St. Mary’s University, where he serves as a Trustee. He lives in Baltimore, Maryland with his wife and 2 children.

Randolph Metcalfe
Investor - Entrepreneur

Over 30 years successful experience in investing in hundreds of public companies and more than a dozen privately-held entities. Particular emphasis in private healthcare companies. Various private company investments involve board positions. Randy was also a member of the executive team for a publicly-traded human resource and employee benefit outsourcing company with over 1800 employees that experienced 50% annual compounded growth in revenues and profits during its 5 years as a public company. Forbes magazine named ABR as one of Best 200 Small Companies (out of a universe of over 15,000 companies) in U.S. for 3 straight years. Inc. magazine named ABR as one of the fastest growing U.S. companies for 3 consecutive years and Fortune named ABR as one of the 100 Fastest Growing Public Companies in America of any size. Over 50,000 client companies including 25% of the Fortune 500. Stock rose over 1000% and market capitalization topped $1 billion. Purchased by Ceridian Corporation.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 1 of 9 annual reports (FY2017–FY2025)

75 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-TRMar 25, 20200001665160-20-000271
    EDGAR
  • Form C-ARApr 30, 20190001665160-19-000491
    EDGAR
  • Form C-USep 14, 20180001665160-18-000936
    EDGAR
  • Form CMar 8, 20180001665160-18-000179
    EDGAR
Source: SEC EDGARCIK 0001733314MDShare price $2.66Last synced Aug 17, 2026

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.