
ARTLY
Raising nowOperatingBlue Hill Tech Inc.
Food & Beverage · Seattle, WA · Founded 2020
Your friendly neighborhood robot barista
This company has an open fundraising round.
Financials
FY2021–FY2026 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round. Dotted grey bars are our estimate for rounds that didn't state one: the round's share price × the shares outstanding in its filings. Same measure as blue, but rougher.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines, and each class is drawn as its own line.
Cap table
Share counts as of Dec 31, 2025These classes don't convert into each other and last sold at very different prices, so their share counts can't be added up into ownership percentages. Compare them by price instead.
| Class | Outstanding | Votes / share | Liquidation | Dividend | Last price |
|---|---|---|---|---|---|
| Series Pre-A3 Preferred Stockpreferred | 456 | 1 | 1× non-participating · paid 1st | 4% | $14.09Jun 2026 |
| Series Seed Preferred Stockpreferred | 1,091,225 | 1 | 1× non-participating · paid 2nd | — | $0.9737Jun 2020 |
| Common Stock | 5,428,017 | 1 | — | — | — |
Principal holders% as the filing states it, Jun 22, 2026
- Meng Wang205,402 Series Seed Preferred Stock34.9%of Series Seed Preferred
- Meng Wang3,112,500 Common Stock—of votes
- Meng Wang365,719 Series Pre-A3 Preferred Stock—of votes
Sold to the crowd
- Reg CF · Aug 2023305,430 shares at $9.48$2.9M· 1,616 investors
- Reg CF · Jan 202628,348 Series CF-2 Preferred Stock at $14.13$400.6K
- Reg CF · Jun 2026259,655 Series CF-2 Preferred Stock at $14.09$3.7M· 1,359 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
6 people
Daniel Lee is the Vice President of Retail and Business Operations at Artly Coffee, where he oversees the company's day-to-day operations. With experience as a Regional Manager at Starbucks and Regional Sales Manager at Luxottica Retail, he brings extensive expertise in managing large-scale operations and driving business growth. Daniel has also worked as a Headmaster at Challenger School Foundation and as a Regional HOME Manager at DaVita Kidney Care. Throughout his career, he has been committed to building strong teams and delivering exceptional customer experiences.

Wenbo (Joe) Yang is a highly accomplished coffee professional with over 10 years of experience in the specialty coffee industry. He is a certified Q Arabica Grader and has won multiple awards in the United States, including 3rd place in the 2022 USCC Coldbrew Competition, 6th place in the 2022 USCC Roaster Competition, and the 2021 USCC Roaster Competition Qualifying Champion. Joe is also the creator of In J Coffee and Super Joy Coffee in Portland. He is known for his expertise in all aspects of coffee, from sourcing and roasting to brewing.

Meng Wang is a co-founder of Artly and a seasoned entrepreneur and innovator. With experience as a Principal Scientist at AWS AI and as a co-founder and former CTO of Orbeus Inc, Meng is recognized as a leading expert in computer vision and machine learning. Orbeus was acquired by Amazon and became the AWS Computer Vision services, including AI services like Rekognition and Textract. Meng has more than 30 US Patents in AI. Meng’s dedication to excellence and his passion for creating products that make a difference have earned him a reputation as a visionary leader in the tech and coffee industries.

Yushan Chen is a seasoned product manager and technical leader with a background in robotics and artificial intelligence. She is currently the Chief Product Officer at Artly Coffee, where she is dedicated to preserving and democratizing the craft of coffee using AI. Prior to that, Yushan worked for Amazon, where he held several senior product management positions in Alexa and AWS AI. Before joining Amazon, Yushan was the Head of Product and a founding member at Orbeus Inc., a company acquired by Amazon that specialized in advanced computer vision technologies. Yushan holds a Ph.D. in Robotics from Boston University, where his research focused on formal methods for motion planning, coordination, and control of multi-agent systems.

As the Chief Financial Officer of Artly, Geraldine Pannu oversees all financial activities, including budget management, financial planning, and investment strategies. She analyzes the company's financial strengths and weaknesses, proposing corrective actions to ensure financial stability and growth. Additionally, she holds board positions at Royal Business Bank and Processa, providing strategic guidance and oversight, particularly in financial matters. As a Managing Partner at GLTJ Pioneer Capital, she collaborates with equity investors and developers on land acquisition and development projects. Geraldine's extensive experience in financial management and investment strategy contributes significantly to Artly's financial health and strategic growth.

At Artly Coffee, Jun Li is a board director and advisor, utilizing his deep knowledge of tech startups and investment strategy to guide the company's growth and funding initiatives. His industry insights, business acumen, and network connections are invaluable assets in helping Artly navigate the business landscape and secure strategic partnerships. At SV Tech Ventures, Jun Li's primary responsibility involves identifying promising technology startups for investment. He evaluates potential opportunities based on their technological innovation, market potential, and the strength of their teams. His role is instrumental in shaping the investment portfolio and growth strategy of SV Tech Ventures.
Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 2 of 3 annual reports (FY2023–FY2025)
Missing: 2023, 2025
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 14 filings on EDGAR- Form C/ASep 18, 20260001936104-26-000007EDGAR
- Form CJun 22, 20260001936104-26-000004EDGAR
- Form C-ARMay 8, 20260001936104-26-000001EDGAR
- Form C-UMay 4, 20260001872856-26-000161EDGAR
- Form C-UFeb 11, 20260001872856-26-000048EDGAR
- Form C/AJan 12, 20260001872856-26-000010EDGAR
- Form CJan 12, 20260001872856-26-000008EDGAR
- Form C-ARDec 5, 20250001936104-25-000002EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.