Bainbridge Distillers

Keith Barnes is a 36-year veteran of the Beverage Alcohol Industry working in brand development, brand marketing and advertising and shopper marketing. Keith has worked for many of the world’s most visible and successful spirits brands and has gained a broad expertise in the history, manufacturing and marketing of Beverage Alcohol. Keith Barnes is the Founder, President and Master Distiller of Bainbridge Organic Distillers, Founded in 2008 and beginning operations in 2009. Bainbridge Organic Distillers is the first USDA Certified Organic distillery in Washington state, and one of a very small number of completely organic distillery operations world-wide. Keith is responsible for the development of the Bainbridge Distiller’s product line and branding which includes several whiskies that continue to earn the title “World’s Best” in the most prestigious international spirits competitions. Bainbridge Organic Distillers Yama Mizunara Cask Whiskey has won the title Best American Grain Whiskey 5 times and been named Craft Whiskey Of The Year by Whiskey Advocate Magazine. The distillery’s Battle Point line has been named World’s Best Wheat Whiskey 6 times its vodka has been named World’s Best Vodka twice. Keith Barnes is also a working and founding partner of Motive Marketing Group, established in 2003, working exclusively with spirits, wine and beer producers, marketers and retailers. Motive specializes in branding, in-store marketing, packaging, display and shopper marketing for spirits and beverage alcohol, the company’s clients include some of the world’s top 10 Spirits Companies, such as Pernod Ricard, William Grant & Sons, 5th Generation (Tito’s), William Grant & Sons, Bacardi, Moët Hennessy, Brown Forman, more than other 100 leading and smaller brands, national spirits distributors and retail chains. Prior to his role at Motive Keith Barnes was a founding partner, Creative Director and Strategic Director at Now Corporation. The company, founded in 1996, specialized in branding and marketing at retail, and shopper marketing. Keith headed Now Corporation’s beverage alcohol division which included clients Diageo, Allied Domecq, Seagram’s and Southern Wine & Spirits. Now Corporation was formed by a merger of Barnes & Associates and the company PrintSource. Now Corporation was the progenitor of Motive Marketing Group. In 1986 Keith Barnes founded Barnes & Associates, a full-service advertising agency focusing on consumer goods. It was here that Keith gained his first experience in beverage and beverage alcohol marketing working for Seagram’s, Portland Brewing Company, Canadian Glacier Water, Winterbrook Beverage Group (now National Beverage Corp), Bookwalter Winery, Thomas Kemper Brewing Company and Thomas Kemper Soda Company.

Kim spent the 20+ years working with high growth education technology companies. She passed the CPA exam and started out her career working in accounting and finance. Along the journey of her career, she discovered a love of building and operating businesses. She ran and expanded the largest group of culinary arts schools in the world, Le Cordon Bleu, which had over 20,000 students and 17 campuses across the United States. She then helped to create the world’s first online Title IV eligible culinary arts program at Escoffier Schools of Culinary Arts. Following Escoffier Kim formed a start-up called Veraki. Veraki was a personal growth app intended to teach users mindfulness tools as part of their daily routines. After Veraki, Kim went back to her roots of finance and accounting as a consulting CFO for business in various stages of growth. She is able to leverage her start-up experience along with her other finance and operations experiences to partner with companies as they seek to grow and expand their operations.

Mike Mouvet is Sales Director at FPS Spirits, a full package service provider that works with clients to develop and launch turnkey branded spirits produced to the highest standards of the spirits industry today. FPS is solely owned by Casa Lumbre which has success stories including Milagro Tequila developed for William Grant & Sons, Blackened Whiskey developed for the band Metallica, Avion Tequila developed for Pernod Ricard and Teremana Tequila developed for Dwayne Johnson. Mike is Sales Director at FPS, responsible for navigating a growing list of a-List celebrities and international spirits companies through the complex processes of brand innovation, product design and formulation, packaging and production, go to market strategies and distribution management. Prior to his role at FPS Mike was Vice President National Accounts for independent global spirits producer William Grant & Sons US operation 2006 -2020. Mike used his deep skill set in market planning, customer experience, training and development and due diligence to strengthen business relationships and develop new sales opportunities and initiatives with key company accounts comprising the largest spirits retailers in the US, Walmart, Target, Costco, Total Wine & More, Kroger, BevMo! and many others. Prior to that Mike held the position of Vice President Corporate Off Premise for Allied Domecq Spirits & Wine North America 2003-2006, the British-based spirits and wine company. Mike worked with key national accounts and anchor distributors to establish Allied Domecq as their "First Choice Supplier" in the category of flavored spirits which included Stoli's flavored portfolio, and the creation and introduction of the innovative Malibu Rum brand which essentially created the flavored rum category.

Shane Cook is a 19-year veteran of the Beverage Alcohol industry and a Founder of Locals Only Vodka, founded in 2021 and growing rapidly in its Southern California home base and beyond around an infectious and entertaining local culture vibe. Between 2019-2021 Shane was National Sales Manager - Spirits for Foley Family Vineyards. Shane directed sales teams in all channels while focusing on distributor management in the development of business plans for the Horse Soldier Bourbon brand. Shane led the pre-planning/budgeting for Foley of Horse Soldier activities in all markets, including volume planning, spending initiatives, and objectives while ensuring senior distributor management commitment to the brand's goals and initiatives. At William Grant & Sons between 2010-2019 Shane experienced accelerated growth starting as District Manager California Chains in 2010, promoted to National Accounts Manager, Off-Premise West Chains in 2011, then promoted to Region Manager California and Hawaii in 2016. There he worked with sales teams in all channels, oversaw distributor management, lead pre-planning and budgeting of all WGS activity in the market including volume planning, spending initiatives, Maintain and analyzed Region performance in order to ensure WGS goals are achieved. Between 2003-2010 Shane advanced through positions at Young's Market Company, Starting as Sales Representative/Merchandiser in 2003, advancing to District Manager South Orange County in 2005, Field Manager of Orange and San Diego Counties in 2006, Director of Merchandising Southern California in 2008 and Account Executive Southern California Chains in 2009.

Terry Lucchesi is the current Sales Manager of Alcoholic Beverage for Albertsons Companies, a position he has held from 2015 to present. Terry has an extensive background in retail operations, merchandising, marketing and procurement functions and he brings an innovative and motivational energy to everything he does. He is frequently tapped to drive turnarounds for under-performing operations, create and lead groundbreaking programs. Terry's team and customer-centric approach sees him championing initiatives to develop and implement new shopping experiences for customers that consistently deliver brand and store loyalty. Terry's enthusiastic executive leadership skills have resulted in multi-million-dollar sales growth year-on-year in beverage alcohol sales. On a daily basis Terry works side by side with executives and leaders in the industry to develop successful retail, merchandising, marketing, and procurement strategies Prior to his current position Terry was Director of Sales and Merchandising for Grocery Outlet between 2010 and 2014, where he created relationships with Owner-Operators in creation and implementation of best practices to meet corporate and Owner-Operator goals, managed multiple store regions, and collaborated in the creation of new marketing, merchandising, and cost reduction initiatives. Between 1999 and 2010 Terry during his tenure with Safeway Inc., Terry advanced rapidly as Director of Alcoholic Beverages 1999-2002, Corporate Director of Alcoholic Beverages 2002-2006, Corporate Director of Seafood 2006-2008, and Director of Lifestyle and Concept Development 2008-2010. This deep and varied experience set coupled with his positive outlook and can-do attitude has allowed Terry to create success for customers, producers, distributors, suppliers and his own retail operation, building on past success and always striving to take it to the next level.