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BakedCravings

Operating

HestiaNYC Corp

Food & Beverage · Bakery · New York, NY · Founded 2017

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Freshly-baked, nut-free cupcakes

Post-money valuation ⓘ
$11.7M
As of Jun 2022 · from Reg CF Offering (2022) · pre-money + amount raised, not a traded price
Total raised
$47,845
Across 2 rounds since 2022
Latest share price
$3.25
Reg CF · Common Stock · Feb 2022 offering price

Financials

FY2019–FY2024 · from SEC filings · hover any figure for its source
$283K
$3K
2019
$125K
−$3K
2020
$1.0M
$44K
2021
$573K
$10K
2022
$462K
$2K
2023
$554K
$2K
2024
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2019 reviewed*
FY2020 reviewed
FY2021 reviewed
FY2022 unaudited
FY2023 unaudited
FY2024 unaudited*
Income statement
Revenue
$282,961
$125,000
$1,038,376
$573,314
$461,635
$553,857
Cost of goods sold
$89,538
$41,615
$597,802
$299,101
$205,638
$255,533
Gross margin
68%
67%
42%
48%
55%
54%
Net income
$3,492
-$2,629
$44,046
$10,241
$2,128
$1,991
Taxes paid
$0
$0
$0
$3,469
$801
$0
Balance sheet
Cash
$4,442
$61,695
$167,278
$7,514
$4,586
$18,180
Accounts receivable
$1,622
$3,468
$137
$0
$0
$0
Total assets
$33,211
$111,887
$230,173
$184,202
$168,208
$247,850
Short-term debt
$70,634
$40,685
$0
$0
$0
$30,772
Long-term debt
$18,470
$41,852
$34,640
$333,566
$88,457
$138,980
Total liabilities
$89,104
$82,537
$34,640
$333,566
$88,457
$169,752
Other
Headcount
—
7
7
—
7
5

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$11.7M
pre-money
Reg CF · Common · Feb 2022

Blue bars are the pre-money valuation the company stated for a priced round.

Fundraising history

Reg CF · Debt · Feb 2026Closedvia Honeycomb
Raised $31.6K / $124K
Reg CF · Common Stock · Feb 2022Closedvia StartEngine
Raised $16.3K / $1.1MInvestors 20Post-money $11.7M

Team

3 people
Craig WatsonFounder
Founder/CEO

After many years in the financial sector helping companies become profitable and navigate through the world of not just running a business but making sound business decisions. Craig has decided that his love of baking and passion for owning a successful business would be great in the “You Crave’em, We Bake’em” World. Baked Cravings is a Best of Manhattan Winner and a Minority-Owned business. Premium-baked treats never tasted so good.

DeTravius Bethea, Esq
Legal Consultant

I have a passion for helping and inspiring extraordinary change in people lives! I am an award winning attorney. I also consultant, educate and business coach! Do me favor, don't "cold call" me in my inbox!-MGMT

Rui Kojima
E-Commerce Consultant

Rui has extensive experience with E-Commerce. Building and improving systems.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 2 of 5 annual reports (FY2021–FY2025)

20 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-UApr 22, 20260001910298-26-000004
    EDGAR
  • Form CFeb 23, 20260001910298-26-000003
    EDGAR
  • Form C-TRMay 1, 20240001665160-24-000728
    EDGAR
  • Form C-ARApr 29, 20240001665160-24-000610
    EDGAR
  • Form C-UJun 30, 20220001665160-22-001943
    EDGAR
  • Form C/AApr 27, 20220001665160-22-000900
    EDGAR
  • Form C-ARApr 26, 20220001665160-22-000838
    EDGAR
  • Form CFeb 11, 20220001665160-22-000269
    EDGAR
Source: ManualCIK 0001910298NYShare price $3.25

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.