
Better Family
OperatingSwabbies Tech, Inc.
Biotech · Dunnellon, FL · Founded 2010
Making Parenting Easier
Financials
FY2018–FY2020 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.
Fundraising history
Team
10 people

Sarah Hill is the proud mother of two incredible kids, married to Martin Hill, devoted husband, and father. She’s best known for juggling daily life between working hard at home, and for her work and travel for corporate America where she’s spent the last 15 years in technology and data sales. Sarah is proud to make a difference in her client’s business. Sarah is a key member of the Better Family board, where she contributes 20 hours per week to the Company to ensure success and growth.

Dr. Russell, a father of two, a double-boarded pediatrician and clinical informaticist, an entrepreneur, an investor, and a healthcare physician executive. Dr. Russell is a key advisor to our team as we work to strategically advance our products, engage the market, and contributes 10 hours per week to the company.

Martin is an Engineer, father of 2, a devoted husband, and a successful Shark Tank entrepreneur. He owns multiple patents, and has many years of experience in running/growing businesses, including selling products in multiple large retailers, and has vast knowledge and connections on a global scale. He was successfully funded on Shark Tank Season 7, Episode #1 when pitching his invention the Beebo, where he closed a deal with both Lori Greiner and Ashton Kutcher! Martin is a key member of the Better Family board, where he contributes 20 hours per week to the Company to ensure success and growth.

Sharon Franklin, mother and grandmother past instructor with Florida State University, an early advocate for Head Start and teaching children with disabilities. Sharon is responsible for tasks including board, governance documentation, legal filings, banking, interaction with licensed attorneys,trade show attendance, and contributes 10 hours a week to the company.


JoyLynn is a 41 yr old mother of four with a set of twins. She is the inventor/creator of Drop it Baby Inc., and CEO of C.M. Products, partner in Baked. She lives in St. Louis with husband Brian where she has had a successful career as a licensed clinical social worker and behavior analyst. After receiving her MBA she was able to create and grow an autism program nationwide for a large insurance company. JoyLynn has always been an entrepreneur at heart, she has a passion for individuals with special needs and likes supporting others to reach their goals.
Show 1 more personShow fewer

A respected inventor successfully funded on the first episode of Shark Tank, iHeartRadio host, motivational speaker, successful entrepreneur, and mother of three, Tiffany now leads the Mom Genius team by her daily intention that business success and personal fulfillment are not mutually exclusive. Tiffany is a key member of the Better Family board, where she contributes 20 hours per week to the Company to ensure success and growth.
Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 6 annual reports (FY2020–FY2025)
Missing: 2021, 2022, 2023, 2024, 2025
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 17 filings on EDGAR- Form C-USep 30, 20220001665160-22-002539EDGAR
- Form C-UFeb 24, 20220001665160-22-000327EDGAR
- Form C/AJan 21, 20220001665160-22-000126EDGAR
- Form C-AR/AJan 7, 20220001665160-22-000064EDGAR
- Form C/ADec 21, 20210001665160-21-002279EDGAR
- Form C/ASep 17, 20210001665160-21-001655EDGAR
- Form C/AAug 13, 20210001665160-21-001471EDGAR
- Form C/AAug 12, 20210001665160-21-001451EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.