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Better Family

Operating

Swabbies Tech, Inc.

Biotech · Dunnellon, FL · Founded 2010

Making Parenting Easier

Post-money valuation ⓘ
$5.8M
As of Feb 2022 · from Reg CF Offering (2020) · pre-money + amount raised, not a traded price
Total raised
$1,032,884
Crowd $891K · Private $142K · 2 rounds since 2019
Latest share price
$1.43
Reg CF · Common Stock · Jul 2020 offering price

Financials

FY2018–FY2020 · from SEC filings · hover any figure for its source
$555
−$142K
2018
$42K
−$88K
2019
$116K
−$314K
2020
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2018
FY2019 reviewed
FY2020
Income statement
Revenue
$555
$41,839
$115,997
Cost of goods sold
$42,961
$27,471
$62,530
Gross margin
-7641%
34%
46%
Net income
-$142,451
-$88,432
-$313,595
Taxes paid
$0
$0
$0
Balance sheet
Cash
$5,363
$11,184
$122,249
Accounts receivable
$114
$38
$3,015
Total assets
$103,133
$102,374
$1,106,252
Short-term debt
$52,199
$82,124
$16,785
Long-term debt
$0
$40,251
$278,109
Total liabilities
$52,199
$82,124
$294,894
Other
Headcount
—
3
4

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$5.0M
pre-money
Reg CF · Common · Jul 2020

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

$1.43$0.715$0.60
Aug 2019Jul 2020
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Fundraising history

Raised $891.3K / $1.1MInvestors 2,168Post-money $5.8M

Team

10 people
Carman Cook-CampbellFounder
CEO-Chief Swabber

Carman Cook-Campbell, founder and CEO has 28 years of sales experience with Verizon, T-Mobile & Sprint and owned and operated several successful marketing firms. She responsible for the day-to-day activities and charged with the growth of the Swabbies.

Carman Cook
CEO, Principal Executive Officer and Director
Sarah Hill
CFO

Sarah Hill is the proud mother of two incredible kids, married to Martin Hill, devoted husband, and father. She’s best known for juggling daily life between working hard at home, and for her work and travel for corporate America where she’s spent the last 15 years in technology and data sales. Sarah is proud to make a difference in her client’s business. Sarah is a key member of the Better Family board, where she contributes 20 hours per week to the Company to ensure success and growth.

Dr. Anthony Russell MD, MBA, MPH
Medical Adviser & Director

Dr. Russell, a father of two, a double-boarded pediatrician and clinical informaticist, an entrepreneur, an investor, and a healthcare physician executive. Dr. Russell is a key advisor to our team as we work to strategically advance our products, engage the market, and contributes 10 hours per week to the company.

Martin Hill
Director & Board Member

Martin is an Engineer, father of 2, a devoted husband, and a successful Shark Tank entrepreneur. He owns multiple patents, and has many years of experience in running/growing businesses, including selling products in multiple large retailers, and has vast knowledge and connections on a global scale. He was successfully funded on Shark Tank Season 7, Episode #1 when pitching his invention the Beebo, where he closed a deal with both Lori Greiner and Ashton Kutcher! Martin is a key member of the Better Family board, where he contributes 20 hours per week to the Company to ensure success and growth.

Sharon Franklin
Secretary

Sharon Franklin, mother and grandmother past instructor with Florida State University, an early advocate for Head Start and teaching children with disabilities. Sharon is responsible for tasks including board, governance documentation, legal filings, banking, interaction with licensed attorneys,trade show attendance, and contributes 10 hours a week to the company.

Tara Heath
Director Marketing

Tara Heath, mother of 2. Tara has experience in investing, managing accounts and corporate sales. Mrs. Heath is responsible for research, press releases and digital marketing.

Paula DOnofrio
Principal Financial Officer and Principal Accounting Officer
JoyLynn Waganer
Director

JoyLynn is a 41 yr old mother of four with a set of twins. She is the inventor/creator of Drop it Baby Inc., and CEO of C.M. Products, partner in Baked. She lives in St. Louis with husband Brian where she has had a successful career as a licensed clinical social worker and behavior analyst. After receiving her MBA she was able to create and grow an autism program nationwide for a large insurance company. JoyLynn has always been an entrepreneur at heart, she has a passion for individuals with special needs and likes supporting others to reach their goals.

Show 1 more person
Tiffany Krumins
Director

A respected inventor successfully funded on the first episode of Shark Tank, iHeartRadio host, motivational speaker, successful entrepreneur, and mother of three, Tiffany now leads the Mom Genius team by her daily intention that business success and personal fulfillment are not mutually exclusive. Tiffany is a key member of the Better Family board, where she contributes 20 hours per week to the Company to ensure success and growth.

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 1 of 6 annual reports (FY2020–FY2025)

Missing: 2021, 2022, 2023, 2024, 2025

2,168 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C-USep 30, 20220001665160-22-002539
    EDGAR
  • Form C-UFeb 24, 20220001665160-22-000327
    EDGAR
  • Form C/AJan 21, 20220001665160-22-000126
    EDGAR
  • Form C-AR/AJan 7, 20220001665160-22-000064
    EDGAR
  • Form C/ADec 21, 20210001665160-21-002279
    EDGAR
  • Form C/ASep 17, 20210001665160-21-001655
    EDGAR
  • Form C/AAug 13, 20210001665160-21-001471
    EDGAR
  • Form C/AAug 12, 20210001665160-21-001451
    EDGAR
Source: ManualCIK 0001816555DEShare price $1.43

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.