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Boku International

Operating

Boku International Inc

Food & Beverage · Ojai, CA

Organic Superfoods Change Your Life

Post-money valuation ⓘ
$6.0M
As of Apr 2021 · from Reg CF Offering (2018) · pre-money + amount raised, not a traded price
Total raised
$643,125
Across 1 round since 2018
Latest share price
$0.50
Reg CF · Common Stock · Nov 2018 offering price

Financials

FY2016–FY2020 · from SEC filings · hover any figure for its source
$2.8M
−$361K
2016
$2.0M
−$97K
2017
$1.0M
−$713K
2018
$1.0M
−$883K
2019
$1.5M
−$394K
2020
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2016 reviewed*
FY2017 reviewed*
FY2018 reviewed
FY2019 reviewed
FY2020 reviewed
Income statement
Revenue
$2,767,338
$1,968,948
$1,028,583
$1,028,583
$1,524,423
Cost of goods sold
$1,064,907
$793,365
$342,641
$342,641
$503,962
Gross margin
62%
60%
67%
67%
67%
Net income
-$361,045
-$96,689
-$713,497
-$882,531
-$393,696
Taxes paid
$825
$2,687
$2,525
-$2,525
$0
Balance sheet
Cash
$87,096
$152,278
$17,516
$17,516
$36,311
Accounts receivable
$86,621
$23,364
$1,578
$1,578
$8,692
Total assets
$928,698
$1,210,627
$1,122,898
$953,863
$1,072,221
Short-term debt
$441,496
$0
$984,493
$984,493
$1,007,129
Long-term debt
$148,468
$246,126
$70,651
$70,651
$396,822
Total liabilities
$589,964
$246,126
$1,055,144
$1,055,144
$1,403,951
Other
Headcount
—
10
10
9
7

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$5.4M
pre-money
Reg CF · Common · Nov 2018

Blue bars are the pre-money valuation the company stated for a priced round.

Cap table

Principal holders% as the filing states it, Apr 29, 2020

  • Lynn Rolle33.0%of company
  • Reno Rolle33.0%of company

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $643.1K / $1.1MInvestors 930Post-money $6M

Team

16 people
Lynn M. RolleFounder
Co- Founder, CEO and Director

Loves her dogs Ziggy & Ochi and is happy to be working with her immediate and extended family at BōKU. Lynn Rollé is a prolific entrepreneur, mother of two and now a proud grandmother of Skyla. Twice nominated for the Ernst & Young Entrepreneur of The Year Award, Lynn is a veteran executive for well over 30 years. As the Co-founder and CEO of BōKU® International, she is perfectly placed in a career she loves dearly and believes in wholeheartedly. Lynn has been working full time as Boku International's Co-Founder and CEO since inception in 2007 to present.

Reno R. RolleFounder
Co-Founder and Chairman

Reno Rollé is an award-winning inventor who has left an indelible mark on many industries including film, entertainment marketing, product innovation, and publishing. Twice nominated for the Ersnst & Young Entrepreneur of The Year Award, in 2005 Reno Co-Created the NY Times #1 Best Seller "Natural Cures They Don't Want You To Know About". Sales of this book have exceeded 10 million copies worldwide and helped to provide the catalyst for Reno's Co-founding of Boku International. Reno has been working full time as Boku International's Co-Founder and Chairman since inception in 2007 to present.

Dar Ringling
Controller

Strong business development professional with a Master of Business Administration (M.B.A.) focused in Accounting and Finance from Grand Valley State University and a Bachelors in Business Administration from Calvin College.

Dr. BJ Adrezin
Boku Formulator

Our “BōKU® Super Doctor” and Master Formulator of the full line of BōKU® Super products. Practicing in Los Angeles, California Dr. Adrezin is a renowned Naturopathic Medical Doctor and expert in detoxification and rejuvenation. He is also known for using nutritional, botanical, and homeopathic medicines to enhance “beauty from the inside out.”

Judd Handler
Copywriter

Judd Handler is a graduate of the Functional Diagnostic Nutrition program, in which he learned how to be a health detective to help people discover the root causes of their symptoms. A passionate natural health writer and advocate, Judd is blessed to help brands like BoKu educate and empower their customers.

Justin Hunter
Production

Our Master Blender at Boku that helps make everything happen! Originally from France.

Lacey Clemens
Shipping & Receiving

From Ojai, CA Amazing Artist! Infuser of love and positive intention!

Melody Kennedy
Social Media Manager

Melody has a deep passion for making everything that is around her look beautiful and taste fantastic, all while having an impressive eye for capturing these memorable moments. In her free time, Melody enjoys watching horror movies with her fiancé and taking glamour shots of her baby @gweniverejoy.

Reno Rolle Jr.
R & D - Formulation

Plant-Based Nutrition Degree from Cornell University and our creative “Idea Guy”. It was Reno Jr's transformative experience with superfoods as a young child that inspired the creation of BoKU.

Show 7 more people
Ryann Rolle
Marketing

Mama to beautiful baby girl, Skyla! Gifted Pop & Opera singer. Ryann has been a superfood consumer since infancy and continues to drive the company's mission and growth world-wide.

Todd English
BōKU Culinary Director, Celebrity Chef

Graduated with honors from the Culinary Institute of America, Todd English is one of the most decorated and respected Chefs in the world. Emmy nominated and honored with multiple prestigious awards including James Beard Foundation National Rising Star Chef, James Beard Best Chef in the Northeast and Bon Appetit’s Restauranteur of the Year. Also recognized as one of People Magazine’s 50 Most Beautiful People, English has authored multiple critically acclaimed cookbooks and is currently operating 37 restaurants around the globe.

Darren FX Clair, MD
Advisor

Dr, Clair is a graduate of Columbia University’s College of Physicians and Surgeons and completed his postgraduate work at UCLA Hospital. He is a Board Certified Anesthesiologist, and in 2003, he opened Vibrance Medical Group, Inc. in order to his passion for helping people to use their body’s own natural curative powers to heal their ailments and stay healthy. In 2017, Dr. Clair became one of only 300 doctors to have earned the title of Certified Lifestyle Physician with the American Board of Lifestyle Medicine.

Joe Desena
Advisor

Joe founded Spartan Race in 2010 and has since grown the brand to be the world’s leading obstacle racing company with over 170 events in more than 25 countries. Spartan has over 1-million global participants, numerous key sponsors including Reebok, two popular TV programs, and numerous other lifestyle products.

Marc Mathys
Advisor

Marc Mathys is an engineer, a lawyer, businessman and a chronic pain research scientist who has worked for start-ups, academia, and major corporations in the US and Europe. He advises small and growing corporations and non-profits and currently splits his time between Ventura, CA and Marburg, Germany. He attended the US Air Force Academy, UCLA, Pepperdine and studied management at Harvard.

Thom Beers
Director

For the past three years Beers has been running Bobcat Productions, his television production company. Prior to Bobcat, Beers served as Chairman & CEO of FremantleMedia North America, Fremantle Media's US division that acquired Beers’ multi Emmy award winning Original productions in a transaction valued at over $100mm.

Todd Wiseman, ESQ
Director

Serving as Boku General Counsel from 2012 until recently resigning in early 2018, Todd is currently engaged full time, handling business affairs for W Management, a management services company handling financial and business affairs for professional athletes and high net worth individuals.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not required3+ reports filed & assets ≤ $10M

Filed 3 of 8 annual reports (FY2018–FY2025)

930 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C-ARMay 6, 20210001755391-21-000005
    EDGAR
  • Form C/AMar 1, 20210001665160-21-000259
    EDGAR
  • Form C/ADec 28, 20200001665160-20-001600
    EDGAR
  • Form C/AOct 28, 20200001665160-20-001358
    EDGAR
  • Form C/AAug 28, 20200001665160-20-001125
    EDGAR
  • Form C/AJun 29, 20200001665160-20-000887
    EDGAR
  • Form C/AMay 1, 20200001665160-20-000536
    EDGAR
  • Form C-ARApr 29, 20200001755391-20-000003
    EDGAR
Source: ManualCIK 0001755391Share price $0.50

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.