Cartel Roasting
OperatingCartel Coffee Lab, INC
Food & Beverage · Tempe, AZ
Cartel Roasting Co. operates 13 cafés across AZ and CA, supports wholesale channels across the Southwest and Hawaii, and has sold coffee to millions of customers. Cartel was founded to build community through coffee and make a positive impact on those we interact with.
Financials
FY2023–FY2025 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Cap table
Share counts as of Oct 1, 2026| Class | Outstanding | Votes / share | Share of total | Last price |
|---|---|---|---|---|
| Class A Common Stock | 6,999,996 | 1 | 100.0% | — |
Principal holders% as the filing states it, Oct 1, 2026
- Amy E. Silberschlag2,783,719 Class A Common Stock37.5%of company
- Jason Silberschlag2,783,719 Class A Common Stock37.5%of company
- Everyone else (not named in filings)25.1%
Sold to the crowd
- Reg CF · Aug 2025108,864 Class B Common Stock at $5.00$544.3K· 684 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
7 people
Amy is a Co-Founder of Cartel Roasting Co., and the "beating heart" of its community. For the past 17 years, Amy has focused on developing the people and culture that shape Cartel’s unique identity. She leads the planning of company-wide initiatives that align with core values to support long-term ethical growth, and she loves to mentor emerging leaders within the organization. Passionate about creating meaningful work and authentic connections, Amy continues to cultivate a workplace where people and purpose grow together.
Jason is a Co-Founder of CRC and an artist, builder, musician, and thinker. He is a creative problem solver and loves collaborating on new ideas and experiences. Coffee as a means of socialization and community building has become one of Jason's life passions, and is what drives him to continually provide opportunity and growth for the people of Cartel. His desire to bring together the communities we serve through meet-ups, casual interactions, and now community ownership/investment, drives the continued effort to preserve IRL living and a local, tangible economy without outside financial interests extracting value from our communities.
Jesse brings over 20 years of leadership experience, 13 of them with Cartel. Jesse has led major initiatives across operations, growth, and brand development. From opening new locations around the southwest US and building out a new 14,000-square-foot production facility to overseeing marketing, design, and e-commerce, he brings a track record of turning vision into reality. He brings that same strategic and creative leadership to help shape and scale Cartel's future.
Michelle brings over a decade of experience in the food and beverage industry, where she has led high-performing teams and provided strategic financial guidance. She holds a Bachelor’s degree in Accountancy and is a Certified Public Accountant, with deep expertise in financial reporting, forecasting, and long-term financial planning.
Kelly has spent the past eight years leading initiatives across production, supply chain, marketing, and business development. With a degree in journalism and a career rooted in coffee, she’s been instrumental in securing key partnerships with Whole Foods and major restaurant groups like Upward Projects.
With over 11 years at Cartel and over a decade in location management and leadership, Mercedes has contributed to the success of 13 locations across state lines, helping contribute to 10% year-over-year growth. Mercedes is passionate about fostering strong community connections through coffee and developing future leaders.
Jamie is an experienced developer, business strategist, and licensed architect with expertise in acquisitions, development, and commercial leasing. Jamie has a proven track record in investment structuring, property positioning, and millions in property acquisitions. Jamie has also founded and developed multiple successful concepts, including Union Cowork, a multi-unit, shared office business developed throughout Southern California.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 1 annual reports (FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.