Chareau
OperatingCharron Favreau LLC
Food & Beverage · Camarillo, CA
The world's first all-natural aloe liqueur. Over 100% growth in 2018
Financials
FY2014–FY2023 · from SEC filings · hover any figure for its sourceChart shows the most recent 8 fiscal years; 2 earlier years are in the table below.
Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines, and each class is drawn as its own line.
Cap table
Principal holders% as the filing states it, Nov 21, 2024
- Halliser CB2 LP2,650,000 Preferred Stock—of votes
Sold to the crowd
- Reg CF · Mar 2017$390.8K
- Reg CF · Feb 201926,458 shares at $4.55$120.4K· 78 investors
- Reg CF · Jun 202033,264 shares at $6.75$224.5K· 343 investors
- Reg CF · Dec 202433,184 shares at $2.55$84.6K· 59 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
7 people
Helen is an award-winning bartender and beverage hospitality veteran with 20+ years of experience. She started at the craft cocktail pioneers Bourbon & Branch, developed beverage programs from SF to Tokyo with her consulting firm Fifty Fifty Cocktail Co., is a judge at the SF World Spirits Competition, and was named Miss Speed Rack CA as the fastest bartender in the state and the first Latina to win the competition.
Kurt, an 18+ year beverage industry leader, founded Chareau in his kitchen and grew it into an award-winning national brand. He developed the World's Highest Rated Liqueur (96 by Wine Enthusiast), secured RNDC distribution, and gained press from Bon Appetit, Forbes, and NY Times. A USC graduate, he also studied distillation at top programs, including in Cognac, France.
Robert Loitman is an experienced financial controller and consultant specializing in accounting, financial operations, and business strategy for startups and growing companies. Currently serving as an independent contractor for Chareau, he manages financial reporting, budgeting, and compliance. In addition to his role at Chareau, Robert runs his own financial consulting business, where he helps clients streamline their financial processes, implement accounting systems, and improve overall financial health. With a background in both accounting and entrepreneurship, he offers practical insights and tailored solutions to support business growth.
Scott is a lawyer and advisor to growth companies, with deep experience in venture capital, structuring, investments, M&A, IPO and follow on offerings, and corporate governance. He is currently the Founder and Attorney at FarPoint Venture Law. Prior to FarPoint, Scott was a Partner at K&L Gates, and his experience as Outside General Counsel includes Starbucks, Guayaki, MatchaBar, and Sambazon to name a few.
Collin Bauer is the Director of Strategy and M&A for Gallo, the world's largest family-owned wine and spirits company. Prior to Gallo, Collin worked in strategy, modeling, and advisory at First Annapolis Consulting. He also holds an MBA from the University of Virginia Darden School of Business.
Taylor is a strategic advisor for 40 CEOs of leading emerging beverage brands globally; additionally she serves as a board advisor for 4 venture capital firms, hosts 2 podcasts on the convergence of retail, beverage and culture and contributes to Rolling Stone via her role on the Culture Committee. Prior to The Collective, Foxman served various roles across global beverage corporations such as Gruppo Campari, Boston Beer Company, Pernod Ricard, Stoli Group, Sidney Frank, Edrington Americas and more.
Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 6 of 10 annual reports (FY2016–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 23 filings on EDGAR- Form C-UFeb 25, 20250001665160-25-000317EDGAR
- Form DDec 16, 20240001698872-24-000001EDGAR
- Form CNov 21, 20240001665160-24-001685EDGAR
- Form C-ARApr 30, 20240001665160-24-000695EDGAR
- Form D/ANov 3, 20230001698872-23-000001EDGAR
- Form C-ARMay 4, 20230001665160-23-001198EDGAR
- Form C-ARJun 9, 20220001665160-22-001785EDGAR
- Form DAug 20, 20210001698872-21-000001EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.