
Chella
OperatingMosaic Distributors, LLC
Industrial & Manufacturing · Camarillo, CA
Chella Brow & Eye Collection of Products
Financials
FY2016–FY2017 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Fundraising history
Team
9 people
In 2003, Mr. Kolodziejski created the Chella brand and oversees all aspects of the Company. Mosaic Distributors, LLC (MDL) was founded in October 08, 2012 for purposes of distribution and company structuring and went on to purchase the Chella brand in 2013. Chris has been working full time at MDL since its acquisition of the Chella brand. Chris’s dynamic approach puts an emphasis on beauty service events and demonstrations with the goal of making each customer more beautiful. Additionally, comprehensive training and education for all Chella Partners has become a foundational aspect and part of the Chella strategy. This effort creates very positive branding, real life results and gives Chella a competitive advantage over others in the Prestige market. Mr. Kolodziejski received a Finance degree from University of Wyoming and played professional football for the Pittsburgh Steelers. In addition, he also has thirty years of experience in business including real estate development, investment banking, corporate finance and finally, cosmetics.

Lola is known for her flexibility, dedication, and attention to detail, Lola has well over 20 years of inventory management, supply chain, subcontract and manufacturing processes. As a project management professional she has worked in several manufacturing environments including: international telecom, aerospace, powder coatings, biomedical, and beauty industry companies. She was the recipient of the “Weaver Award” (Ferro Corporation’s most prestigious award) for reducing losses in three areas by more than 65% (inventory accuracy), 90% (packaging quality), and 50% (storage conditions). For the last 8 years, Ms. Ferrer has been the Vice President of Operations with Mosaic Distributors, LLC, the manufacturer of Chella Brow and Eye Collection. Lola oversaw the Chella Brow and Eye Collection’s new line of SKU’s that included all new branding and packaging concept, literature and several new exciting formulations. Lola has worked closely with the “Chella Team” to successfully launch this new line in a time frame of 10 months. She continues to support the Chella sales and marketing team and forge ahead her efforts for cost savings, inventory management and storage improvements as well as streamlining processes.

Mr. Miller is a senior level, results-oriented professional with over 30 years’ experience in all phases of management, sales and marketing. He possesses extensive knowledge and is deeply connected with leaders within the Professional Salon Industry. Mr. Miller has extensive experience in all facets of corporate management, brand development, and transitioning a good company into a profitable and growth oriented business.

Kayla comes to us as a professional makeup artist who grew up in the small town of Sedona AZ and then moved to Los Angeles to grow her career. She has a genuine passion for cosmetics but more importantly making women feel more beautiful and confident! For more than 6 years, Kayla Parks, Intl. Training Director has been busy training and educating people from all over the world! From T.V. appearances and print, her travels include China, Australia, South America, Canada, Europe and all over the U.S. She has educated thousands of beauty professionals about the Chella Brow & Eye Collection and protocols with outstanding results and response! Her expertise in cosmetics is a key asset to Chella.

Larry LaPorta is a proven international General Manager and brand builder with broad commercial experience across a variety of sectors in both small, entrepreneurial settings and blue-chip multinational CPG companies. A clear track record of generating significant sales, profit and market share growth, while driving change and building / focusing organizational capabilities. Larry has developed, implemented and advanced focused long-term vision, strategic plans, brand repositioning and innovations based on market dynamics, analytics and insight. Past Experience; General Manager Beiersdorf Canada Inc., Kraft, Colgate Palmolive and Revlon.

Maria Rigney joined Chella, in 2014, as Fulfillment Manager bringing over 25 years of customer service experience. She has a passion for providing excellent service and team support. She has a strong background for multitasking and has exceptional organizational skills to handle her role at Chella. Her life experience also brings an outstanding perspective to fulfilling our customers ‘needs and to guarantee orders are properly received, processed and delivered. She works diligently with our operations and sales team to ensure daily operations run smoothly. Day-to-day tasks include, but not limited to, working in a fast-paced environment processing orders, both retail and wholesale, as well as, assisting warehouse personnel in picking, packing and shipping orders with an exceptional level of attention and detail. Maria’s other passion, when not at Chella, is her family. She has four grown sons, a granddaughter and many nieces and nephews. She has enjoyed volunteering at their school and her church. She also enjoys the great outdoors and all it has to offer.

Melissa comes to us a respected leader in the Spa Industry with a passion and proven track record in retail sales, including most recently leading a prestige cosmetic brand, 'Blinc', where she served as VP of Sales. She was responsible for overseeing all domestic and international sales initiatives. Her impressive and award winning background includes serving as Spa and Health Club Director for the Waldorf Astoria Chicago, and at The Peninsula Hotel, Chicago, where she personally was Voted #1 Spa Manager by Spa Finder Magazine. As having been on both sides of the business, she is bringing valuable experience and insights and is ready to implement some key strategies for Chella to expand into the Spa/Hotel sector nationwide.

As Chairman of Carolina Financial Securities, Peter’s primary focus is developing and expanding the firm’s primary distribution capabilities for originating investment capital for the Firm’s clients. He also assists Bruce Roberts, as a partner, in overseeing the management of the firm as well as in overall development of new business. He is also an investor in and advisor to two companies owned and operated by affiliates of Carolina Financial Securities. Prior to his affiliation with Carolina Financial Securities, Peter spent 34 years working in the investment banking industry, both in the US and abroad (primarily London, Europe and non-Japan Asia). He started his career at JP Morgan and subsequently joined Dillon, Read & Co. His other affiliation was Senior Managing Director at Bear Stearns. His most recent tenure was 20 years at The First Boston Corporation and its successor organizations (primarily CSFB). He acted in various senior client and management roles within Fixed Income, Capital Markets and Investment Banking. As such he has spent most of his career developing relationships with and advising Fortune 500 or equivalent corporations in the US and abroad in the areas of capital raising in the global markets, merger and acquisitions and structured finance transactions. In Capital Markets, his last area of responsibility, he was Co-Head of Global Debt Capital Markets overseeing all investment grade debt new issue, syndicate, corporate derivatives and liability management businesses for CSFB worldwide. As such he co-managed a 300 person department with offices in 5 countries which originated, underwrote and distributed in excess of $250 billion in new issue debt annually. In this position Peter was a member of the firm’s Investment Banking Committee, Leveraged Loan Capital Committee, Fixed Income Management and Operating Committee, and Firm wide Managing Director Selection Committee. Since his retirement from CSFB in January 2005, and until the end of 2011, Peter was a Partner and Head of Sales and Business Development for Samoset Capital Group LLC, a CT – based, registered investment advisory firm specializing in providing wealth management services and managing funds for high net worth and ultra high net worth individuals and their families directly and indirectly through other fund management institutions. Peter has also engaged in consulting services, primarily fund raising, for a NY based hedge fund ($3 billion under management); invested in and acted as a manager of a real estate development company, MWG LLC; and participated as a limited partner investor in and a member of the Business Roundtable of Sage Capital (St. Louis, MO), a private equity firm. Peter graduated from Princeton University with a degree in Economics. He has served on a number of charitable, public and private organizational boards, including the Red Cross- New Canaan Chapter and the Phillips Exeter capital campaign. He is married and has three daughters. His wife and he live in Connecticut.

As a native from London, England, Sarah Siegel comes to us with an early background in Fashion as a model and worked at Elle Magazine in the early 90’s. Her career successfully took her into high end real estate sales at Sotheby’s International, business development and management with some of the top firms in Southern California. Today, Sarah expertly navigates as our Inside Sales Rep. Her day to day includes managing house accounts, International and territory driven domestic sales and Trade Shows with her travels all over. Additionally, Sarah on any given day can be found working with the team for marketing and social media support. Making the switch to fashion and beauty was easy. Her exuberant passion for the brand, with a key sense of what women want, like and needs, she is truly a team player with excellent customer service and professionalism. Sarah has a proven track record of driving and maintaining sales.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 0 of 8 annual reports (FY2018–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 26 filings on EDGAR- Form DJul 2, 20240001587336-24-000003EDGAR
- Form D/AMar 14, 20240001587336-24-000002EDGAR
- Form DJan 4, 20240001587336-24-000001EDGAR
- Form D/AMar 8, 20230001587336-23-000001EDGAR
- Form D/AMay 26, 20220001587336-22-000001EDGAR
- Form D/AOct 7, 20210001587336-21-000002EDGAR
- Form C-TRApr 8, 20210001587336-21-000001EDGAR
- Form D/ASep 24, 20200001587336-20-000001EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.