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ChoiceTrade Holdings

Operating

ChoiceTrade Holdings, Inc.

Fintech

Implementing new technologies in the digital financial universe

Latest valuation ⓘ
$35.7M
Total raised
$995,375
Crowd $883K · Private $113K · 4 rounds since 2017
Latest share price
$1.70
Reg CF · Common Stock · Nov 2019 offering price

Financials

FY2015–FY2022 · from SEC filings · hover any figure for its source
$1.0M
−$253K
2015
2016
$920K
−$144K
2017
$941K
−$25K
2018
$927K
$92K
2019
$1.0M
$119K
2020
$1.1M
$129K
2021
$1.1M
$133K
2022
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2015 reviewed
FY2016 reviewed
FY2017 audited*
FY2018
FY2019 unaudited
FY2020 unaudited
FY2021 unaudited
FY2022 unaudited
Income statement
Revenue
$1,043,214
—
$920,129
$940,728
$927,143
$1,038,877
$1,091,572
$1,128,223
Cost of goods sold
$373,683
—
$507,582
$324,400
$253,421
$332,484
$355,897
$391,943
Gross margin
64%
—
45%
66%
73%
68%
67%
65%
Net income
-$253,351
—
-$143,660
-$24,873
$91,743
$118,840
$129,117
$133,464
Taxes paid
$0
—
$5,057
$8,679
$3,658
$11,139
$1,321
$6,935
Balance sheet
Cash
$91,340
—
$37,469
$256,947
$45,450
$69,915
$23,988
$19,916
Accounts receivable
$0
—
$25,545
$9,808
$11,863
$43,704
$35,079
$33,740
Total assets
$627,836
—
$590,811
$728,254
$599,197
$677,148
$670,933
$706,900
Short-term debt
$0
—
$138,569
$0
$46,345
$60,872
$100,238
$141,810
Long-term debt
$0
—
$0
$25,000
$23,522
$21,957
$20,341
$20,272
Total liabilities
$0
—
$138,569
$25,000
$69,867
$82,829
$120,579
$162,082
Other
Headcount
—
8
8
8
8
8
8
7

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$35.6M
est. pre-money
$30.4M
est. pre-money
Reg CF · Common · Dec 2018
Reg CF · Common · Nov 2019

Dotted grey bars are our estimate for rounds that didn't state one: the round's share price × the shares outstanding in its filings. Same measure as blue, but rougher.

Share price over rounds

$2.00$1.00$0.6437
May 2017Nov 2019
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Cap table

Share counts as of Aug 31, 2020
ClassOutstandingVotes / shareShare of totalLast price
Common Stock17,906,5791100.0%$1.70Nov 2019

Shares outstanding over timein today's share terms

18M9.0M0
Aug 2018Aug 2020
Common StockRound opened

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Reg CF · Common Stock · Nov 2019Closedvia Wunderfund, Inc.
Raised $65.4K / $535.5KEst. pre-money $30.4M
Raised $515.4K / $760KInvestors 1,355Est. pre-money $35.6M
Raised $302K / $1.1M

Team

2 people
Neville Golvala
CEO
Ronald Buckner
EVP COO/CFO

Names and titles as disclosed on SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 5 of 9 annual reports (FY2017–FY2025)

1,355 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C-TRApr 28, 20230001213900-23-033361
    EDGAR
  • Form C-ARDec 28, 20220001213900-22-082973
    EDGAR
  • Form C-ARDec 23, 20210001213900-21-067277
    EDGAR
  • Form C-ARDec 30, 20200001654300-20-000007
    EDGAR
  • Form C-UMay 26, 20200001654300-20-000004
    EDGAR
  • Form C/AApr 27, 20200001654300-20-000003
    EDGAR
  • Form C/AFeb 25, 20200001654300-20-000002
    EDGAR
  • Form C/AFeb 12, 20200001654300-20-000001
    EDGAR
Source: ManualCIK 0001654300Share price $1.70

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.