Conscious Good
OperatingThe Conscious Good, Inc
Media & Entertainment · Santa Monica, CA · Founded 2022
Entertainment for conscious living
Financials
FY2020–FY2021 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Cap table
Principal holders% as the filing states it, Sep 22, 2022
- Trina Wyatt84.5%of company
Sold to the crowd
- Reg CF · Sep 20223,382 shares at $3.75$12.7K· 30 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
5 people
Trina is the founder and CEO of Conscious Good, a global, community-first media company supporting conscious creators and audiences seeking to live well and do good. Earlier in her career, Trina launched the Tribeca Film Festival for Robert De Niro and took the reigns as its first Festival Director. Besides Tribeca Entertainment, Trina has also held leadership positions with companies such as Gaia (Gaiam.TV), Prana Studios, Intrepid Pictures, Withoutabox (sold to IMDB/Amazon), Film Independent and Turner Pictures (sold to Time Waner). Besides helping countless filmmakers during her career (uncredited), Trina’s film producing credits include "Broken Diamonds", "Make People Better", "Unveiled: Joyce Tenneson & the Heroine's Journey", and "A Birder’s Guide to the Mating Habits of Widows". Trina received her MBA from NYU and her BA from UCLA. Trina currently works Full-Time at The Conscious Good.
Producer, creative director, strategist and writer; Erica built creative strategies for brands such as LVMH, Warner, and YouTube; marketed films by Ron Howard, Judd Apatow and Spike Lee and managed projects for Richard Branson, Ian Schrager and Rande Gerber, among others. She held leadership positions at SWG/VICE, YoungHollywood.com, Full Picture and Wonderland and produced award-winning digital, film, tv and music projects helping brands, creatives, and nonprofits tell their stories effectively.
Jessica is a senior creative executive with a strong track record of engaging audiences with brands to achieve business objectives. Her expertise includes brand strategy, creative direction, market research, content creation across video, social, graphic, blogs, and more. For over 12 years she worked as Head of Brand & Creative for the Sundance Institute, as well as the Director of Marketing for the Geffen Playhouse. Jessica currently works Full-Time at The Conscious Good.
Ken is a senior leader that elevates businesses to the next level with a successful history of building and optimizing companies, processes, divisions, teams, and relationships. Ken's career experience includes 16 years as SVP of Finance & Operations at MountainView Financial Solutions and 10 years as Senior Financial Reporting Manager at Harleysville Insurance. Ken currently works Part-Time at The Conscious Good.
Lorraine is a seasoned programmer specializing in international and domestic film production, program licensing and acquisitions, distribution and curation for broadcast, digital and festivals. 15+ years of experience in contract licensing, programming strategy, production, packaging and promotion, scheduling, fundraising, proposal writing, distribution and outreach. Her career experience includes Co-Founder/VP Programming/Acquisitions LINKTV.org, producer for PBS series Global Spirit, and consultant for Bertha Foundation, KCETLINK, among others. Lorraine currently works Part-Time at The Conscious Good.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 0 of 4 annual reports (FY2022–FY2025)
Missing: 2022, 2023, 2024, 2025
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.