DONEGOOD
OperatingDoneGood, PBC
Software & AI · Marketplace · Denver, MA · Founded 2016
Mission-driven online marketplace where every purchase does good for people and planet
Financials
FY2016–FY2022 (no data for FY2018, FY2019) · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Cap table
Share counts as of Dec 31, 2017| Class | Outstanding | Votes / share | Share of total | Last price |
|---|---|---|---|---|
| Common stock | 6,487,500 | — | 100.0% | $0.36May 2023 |
Principal holders% as the filing states it, Apr 28, 2023
- Cullen Schwarz3,117,647 Common Stock29.0%of company
Sold to the crowd
- Reg CF · May 2023448,968 shares at $0.36$161.6K· 328 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
5 people
Cullen is founder and “Chief of Good Thoughts” (aka CEO) for DoneGood—the online marketplace where you can get the things you need while fighting poverty and climate change with every purchase. As a recovering politico--formerly serving as a senior communications advisor to members of Congress and in the Obama Administration--Cullen has 20 years of experience running communications and marketing campaigns that help people turn their most deeply-held beliefs into action. He has now become a well-known thought leader in the social impact space and is considered a top national expert on the shopping behavior of conscious consumers and marketing messages that resonate with them at a core level. Cullen started DoneGood because he ardently believes the world’s most powerful force for change is the dollars we all spend (well that, and so he could stop wearing suits every day). Cullen was a philosophy major and tries to live by the teachings of Sartre, Camus, de Beauvoir, and The Dude.
Katie has over a decade of experience in business re-engineering, organizational development, and value-add sales. She’s an expert at building partnerships among sustainable brands for startups, major companies, and non-profit organizations–and is a former startup cofounder herself!
Also known as the team’s “Good Vibes Facilitator,” Ace oversees all efforts on engaging with DoneGood’s customers, maintaining relationships with existing partner brands, and directing social media marketing. She utilizes her 10+ years of marketing and hospitality experience to foster good relationships, empower communities, give back, and share laughs.
Suzanne is an expert at scaling and marketing sustainable e-commerce brands. She formerly served as CEO of publicly traded sustainable jewelry company Charles and Colvard, where she built that brand’s e-commerce arm from $0 to $25 million in 5 years.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 2 of 8 annual reports (FY2018–FY2025)
Missing: 2018, 2019, 2020, 2023, 2024, 2025
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 11 filings on EDGAR- Form C-UOct 6, 20230001665160-23-001830EDGAR
- Form C-UJul 28, 20230001665160-23-001576EDGAR
- Form C-ARApr 28, 20230001665160-23-000991EDGAR
- Form C-ARApr 28, 20230001665160-23-000995EDGAR
- Form CApr 28, 20230001665160-23-001043EDGAR
- Form DNov 30, 20180001650631-18-000004EDGAR
- Form C-UOct 18, 20180001650631-18-000003EDGAR
- Form CAug 17, 20180001650631-18-000002EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.