
Einstök Beer Company
OperatingEinstok Beer Company
Alcohol · Los Angeles, CA · Founded 2022
Premium craft brews that stay true to our Icelandic heritage
Financials
FY2020–FY2025 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Cap table
Share counts as of Apr 8, 2026| Class | Outstanding | Votes / share | Share of total | Last price |
|---|---|---|---|---|
| Common Stock | 9,000,450 | — | 100.0% | $5.00May 2022 |
Principal holders% as the filing states it, Apr 8, 2026
- David R. Altshuler as trustee of the David R. Altshuler and Linda M. Sherman Family Trust2,245,500 Common Stock24.9%of company
- Katie Sichterman as Trustee of the John and Katie Sichterman Family Trust1,910,700 Common Stock21.2%of company
- Everyone else (not named in filings)53.8%
Sold to the crowd
- Reg CF · May 2022165,644 shares at $5.00$828.2K· 1,210 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
6 people
A long time lawyer focused on advising on business transactions, start ups/capital formation, and exit strategies, David was one of three original founders who conceived of Einstök Beer. He has guided hundreds of start up companies through various phases of their evolution while advising small, medium and large business enterprises on all aspects of business in various industries, e.g., hospitality, finance, entertainment, tech, etc.

Gudjon, an Icelander and full time resident of Reykjavik, is managing director of Einstök Olgerd ehf, a wholly-owned subsidiary of Einstok Beer Company. Gudjon spent 15+ years with the brewery operation with responsibility for managing marketing and sales before he joined Einstok in 2013. He has primary responsibility for managing exports to distributors in Europe as well as liaising with our brewing partners in Iceland. He regularly consults with Einstok’s senior management team on global marketing and sales strategies with focus on honoring the Icelandic heritage of our brand.

Justin has been with Einstök for over 7 years, and has seen our distribution footprint grow from just 6 states when he joined the company in 2014 to now a 22 state footprint with more growth to come in the future. Justin has been instrumental in Einstök's growth in the grocery chain segment adding national chain accounts like HEB, Kroger, Publix, Target, Trader Joe's, Whole Foods, Wegmans, and more. During Justin's tenure, US Revenues have grown more than 700% as Einstök has continued to conquer the US year after year. He's looking forward to continued growth, and seeing Einstök on every shelf and bar tap across the United States.

Kimberly Hoffman joined the Einstök adventure at the end of 2011 and enjoys the honor of being Employee #1. Kim is a seasoned operations director with over 20 years of experience with start-up enterprises in the wine and spirits industry. Over the past 10 years, she has overseen Einstök’s explosive and exponential growth year over year, quickly adapting operational protocols to match the ever-changing sales landscape. She is directly responsible for world-wide demand planning and production forecasts as well as developing and maintaining relationships with key logistics vendors.

Manoj serves as Einstok's virtual CMO. He has 20+ years of work experience in marketing, brand and product strategy, and leadership experience across multiple industries, In addition to working with Einstok, Manoj has worked with notable brands such as Target, Jennifer Lopez, Rogers (Canada), Bell and IBM.

Vanja started as an Einstok summer intern straight from college and evolved into helping Kim with logistics support and Manoj with support for social media and marketing. Vanja works with our ocean freight partners, the purchasing departments of our distributors, and she assists with social media channels and analytics to grow engagement. Additionally, she helps with our merch program by managing inventory levels, customer service and state reporting.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 4 of 4 annual reports (FY2022–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 9 filings on EDGAR- Form C-ARApr 8, 20260001926831-26-000003EDGAR
- Form C-ARApr 10, 20250001665160-25-000589EDGAR
- Form C-ARMay 8, 20240001665160-24-000815EDGAR
- Form C-ARAug 11, 20230001665160-23-001648EDGAR
- Form C-UJan 3, 20230001665160-23-000005EDGAR
- Form C/ASep 30, 20220001665160-22-002561EDGAR
- Form C/AAug 1, 20220001665160-22-002143EDGAR
- Form C/AMay 23, 20220001665160-22-001688EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.