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Einstök Beer Company

Operating

Einstok Beer Company

Alcohol · Los Angeles, CA · Founded 2022

Premium craft brews that stay true to our Icelandic heritage

Post-money valuation ⓘ
$46.1M
As of Jan 2023 · from Reg CF Offering (2022) · pre-money + amount raised, not a traded price
Total raised
$828,219
Across 1 round since 2022
Latest share price
$5.00
Reg CF · Common Stock · May 2022 offering price

Financials

FY2020–FY2025 · from SEC filings · hover any figure for its source
$5.6M
$3K
2020
$6.3M
−$33K
2021
$4.5M
−$290K
2022
$3.9M
−$543K
2023
$3.2M
−$20K
2024
$2.3M
−$36K
2025
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2020 reviewed*
FY2021 unaudited
FY2022 unaudited
FY2023
FY2024 unaudited
FY2025 unaudited
Income statement
Revenue
$5,591,371
$6,349,598
$4,539,757
$3,878,165
$3,218,067
$2,292,758
Cost of goods sold
$3,898,449
$4,809,198
$3,451,461
$3,350,537
$2,323,242
$1,544,648
Gross margin
30%
24%
24%
14%
28%
33%
Net income
$2,891
-$33,138
-$289,799
-$542,577
-$20,460
-$35,541
Taxes paid
$0
$0
$800
$21,383
$21,037
$12,203
Balance sheet
Cash
$196,817
$783,794
$295,657
$240,325
$91,364
$137,483
Accounts receivable
$445,899
$705,780
$266,000
$200,960
$0
$129,582
Total assets
$1,380,923
$1,644,487
$1,251,050
$754,416
$796,551
$792,814
Short-term debt
$1,613,516
$490,000
$588,724
$160,905
$239,718
$224,843
Long-term debt
$987,918
$0
$490,000
$470,000
$0
$470,000
Total liabilities
$2,601,434
$490,000
$1,078,724
$630,905
$239,718
$694,843
Other
Headcount
—
8
8
3
3
3

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$45.0M
pre-money
Reg CF · Common · May 2022

Blue bars are the pre-money valuation the company stated for a priced round.

Cap table

Share counts as of Apr 8, 2026
ClassOutstandingVotes / shareShare of totalLast price
Common Stock9,000,450—100.0%$5.00May 2022

Principal holders% as the filing states it, Apr 8, 2026

  • David R. Altshuler as trustee of the David R. Altshuler and Linda M. Sherman Family Trust2,245,500 Common Stock24.9%of company
  • Katie Sichterman as Trustee of the John and Katie Sichterman Family Trust1,910,700 Common Stock21.2%of company
  • Everyone else (not named in filings)53.8%

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $828.2K / $1.1MInvestors 1,210Post-money $46.1M

Team

6 people
David R. AltshulerFounder
Chairman of the Board and Director

A long time lawyer focused on advising on business transactions, start ups/capital formation, and exit strategies, David was one of three original founders who conceived of Einstök Beer. He has guided hundreds of start up companies through various phases of their evolution while advising small, medium and large business enterprises on all aspects of business in various industries, e.g., hospitality, finance, entertainment, tech, etc.

Gudjon GudmundssonFounder
Managing Director – Einstök Olgerd ehf (Iceland)

Gudjon, an Icelander and full time resident of Reykjavik, is managing director of Einstök Olgerd ehf, a wholly-owned subsidiary of Einstok Beer Company. Gudjon spent 15+ years with the brewery operation with responsibility for managing marketing and sales before he joined Einstok in 2013. He has primary responsibility for managing exports to distributors in Europe as well as liaising with our brewing partners in Iceland. He regularly consults with Einstok’s senior management team on global marketing and sales strategies with focus on honoring the Icelandic heritage of our brand.

Justin R. DearbornFounder
Vice President - National Sales

Justin has been with Einstök for over 7 years, and has seen our distribution footprint grow from just 6 states when he joined the company in 2014 to now a 22 state footprint with more growth to come in the future. Justin has been instrumental in Einstök's growth in the grocery chain segment adding national chain accounts like HEB, Kroger, Publix, Target, Trader Joe's, Whole Foods, Wegmans, and more. During Justin's tenure, US Revenues have grown more than 700% as Einstök has continued to conquer the US year after year. He's looking forward to continued growth, and seeing Einstök on every shelf and bar tap across the United States.

Kimberly A. HoffmanFounder
Senior Vice President - and Director

Kimberly Hoffman joined the Einstök adventure at the end of 2011 and enjoys the honor of being Employee #1. Kim is a seasoned operations director with over 20 years of experience with start-up enterprises in the wine and spirits industry. Over the past 10 years, she has overseen Einstök’s explosive and exponential growth year over year, quickly adapting operational protocols to match the ever-changing sales landscape. She is directly responsible for world-wide demand planning and production forecasts as well as developing and maintaining relationships with key logistics vendors.

Manoj RaoFounder
Chief Marketing Officer

Manoj serves as Einstok's virtual CMO. He has 20+ years of work experience in marketing, brand and product strategy, and leadership experience across multiple industries, In addition to working with Einstok, Manoj has worked with notable brands such as Target, Jennifer Lopez, Rogers (Canada), Bell and IBM.

Vanja JovanovicFounder
Logistics and Marketing coordinator

Vanja started as an Einstok summer intern straight from college and evolved into helping Kim with logistics support and Manoj with support for social media and marketing. Vanja works with our ocean freight partners, the purchasing departments of our distributors, and she assists with social media channels and analytics to grow engagement. Additionally, she helps with our merch program by managing inventory levels, customer service and state reporting.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not required3+ reports filed & assets ≤ $10M

Filed 4 of 4 annual reports (FY2022–FY2025)

1,210 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C-ARApr 8, 20260001926831-26-000003
    EDGAR
  • Form C-ARApr 10, 20250001665160-25-000589
    EDGAR
  • Form C-ARMay 8, 20240001665160-24-000815
    EDGAR
  • Form C-ARAug 11, 20230001665160-23-001648
    EDGAR
  • Form C-UJan 3, 20230001665160-23-000005
    EDGAR
  • Form C/ASep 30, 20220001665160-22-002561
    EDGAR
  • Form C/AAug 1, 20220001665160-22-002143
    EDGAR
  • Form C/AMay 23, 20220001665160-22-001688
    EDGAR
Source: ManualCIK 0001926831DEShare price $5.00

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.