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Elf Labs, Inc

Opening soonOperating

Software & AI · Miami, FL

Elf Labs owns a library of over 500 children's character assets, including Sleeping Beauty, Snow White and Cinderella, and is developing animated series such as RoboStars. It plans to earn from content, licensing and merchandise, and is launching Elf Mobile, a kids-focused mobile phone plan.

Opening soonOffering coming soon on DealMaker

Not yet accepting investment.

See the round
Estimated pre-money ⓘ
$159.0M
As of Sep 2026 · from Reg A Offering (2026) · our estimate: offering price × shares outstanding, not a stated valuation
Total raised
$4,622,782
Crowd $4.6M · Private $25K · 6 rounds since 2024
Latest share price
$2.98
Reg A+ · Equity · Sep 2026 offering price

Financials

FY2022–FY2025 · from SEC filings · hover any figure for its source
$692K
$335K
2022
2023
$386K
$49K
2024
$265K
−$1.7M
2025
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2022 audited*
FY2023 audited*
FY2024 audited
FY2025 audited
Income statement
Revenue
$691,880
—
$386,206
$264,751
Cost of goods sold
$256,053
—
$382,464
$44,529
Gross margin
63%
—
1%
83%
Net income
$334,619
—
$48,985
-$1,721,271
Taxes paid
$0
—
$0
$0
Balance sheet
Cash
$187,567
—
$846,579
$736,272
Accounts receivable
$87,606
—
$100,898
$36,288
Total assets
$275,172
—
$986,476
$1,029,100
Short-term debt
$352,279
—
$459,515
$511,163
Long-term debt
$82,022
—
$0
$0
Total liabilities
$434,301
—
$459,515
$332,952
Other
Headcount
—
4
3
4

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$159.0M
est. pre-money
Reg A+ · Equity · Sep 2026

Dotted grey bars are our estimate for rounds that didn't state one: the round's share price × the shares outstanding in its filings. Same measure as blue, but rougher.

Share price over rounds

$2.98$1.49$2.00
May 2024Sep 2026
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Cap table

Share counts as of Sep 28, 2026
Class A Common Stock · 92.0%Class B Common Stock · 7.98%
ClassOutstandingVotes / shareShare of totalVotesLast price
Class A Common Stock49,084,408192.0%100.0%—
Class B Common Stock4,255,899none7.98%0%$2.98Sep 2026
Total53,340,307100%100%

Principal holders% as the filing states it, Sep 28, 2026

  • Marianne Phillips21,075,000 Class A Common Stock42.9%of Class A
  • David Phillips14,050,000 Class A Common Stock28.6%of Class A

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Reg A+ · Equity · Sep 2026Upcomingvia DealMaker
Raised $0 / $63MEst. pre-money $159M
Raised $0 / $3.8M
Raised $1.2M / $1.6M
Raised $1.5M / $3.1M
Raised $1.9M / $5M
Raised $25KInvestors 1

Team

2 people
David Phillips
CEO
Marianne Phillips
Director

Names and titles as disclosed on SEC Form 1-A, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 1 of 2 annual reports (FY2024–FY2025)

1 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form 1-ASep 28, 20260001493152-26-044545
    EDGAR
  • Form C/AFeb 27, 20260001493152-26-008275
    EDGAR
  • Form C/AFeb 12, 20260001493152-26-006459
    EDGAR
  • Form C/AFeb 10, 20260001493152-26-005933
    EDGAR
  • Form C/ADec 11, 20250001493152-25-027187
    EDGAR
  • Form C/ADec 8, 20250001493152-25-026584
    EDGAR
  • Form C/ADec 1, 20250001493152-25-025564
    EDGAR
  • Form C/ANov 26, 20250001493152-25-025076
    EDGAR
Source: SEC EDGARCIK 0002019817DEShare price $2.98Last synced Aug 17, 2026

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.