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FIREDISC®

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FIREDISC, INC.

Healthcare · Katy, TX · Founded 2022

National product designer, manufacturer, distributor, and retailer of premium outdoor cooking products

Post-money valuation ⓘ
$25.5M
As of Jan 2023 · from Reg CF Offering (2022) · pre-money + amount raised, not a traded price
Total raised
$11,249,424
Crowd $0 · Private $11.2M · 6 rounds since 2010
Latest share price
$3.66
Reg CF · Common Stock · Nov 2022 offering price

Financials

FY2020–FY2021 · from SEC filings · hover any figure for its source
$3.6M
−$1.9M
2020
$4.1M
−$1.5M
2021
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2020 reviewed
FY2021 reviewed
Income statement
Revenue
$3,590,575
$4,056,078
Cost of goods sold
$1,612,648
$1,692,220
Gross margin
55%
58%
Net income
-$1,856,824
-$1,461,140
Taxes paid
$0
$0
Balance sheet
Cash
$227,404
$392,035
Accounts receivable
$121,374
$44,908
Total assets
$1,985,713
$1,485,036
Short-term debt
$2,022,755
$2,814,878
Long-term debt
$142,000
$121,341
Total liabilities
$2,164,755
$2,936,219
Other
Headcount
—
7

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$25.5M
pre-money
Reg CF · Common · Nov 2022

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

log scale
$5.3322$0.574$0.0618
Aug 2010Nov 2022
Round offering price or verified disclosed saleDisclosed sale, unverified or year-onlyDown round · Oct 2022 (-81.2%)

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Cap table

Principal holders% as the filing states it, Nov 15, 2022

  • Attack It Investments, LLC63.7%of company
  • Stephen Dunn5.8%of company
  • Brandon Advertising, Inc.3.5%of company
  • Western Run Partners, LLC3.5%of company

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Team

6 people
Griff JaggardFounder
President, Director and Co-Founder

Griff Jaggard is the Co-Founder & President of the Company. Griff is a hands-on, energetic, results-driven executive with superior communication skills. Griff has a very broad understanding and knowledge of sales, advertising, marketing and product innovation. Griff has brought a wealth of talent to the Company from the start. Since the Company’s inception in August of 2010 and in conjunction with Co-Founder & CEO Hunter Jaggard, Griff has also been responsible and instrumental in the design and development of the Company’s unique and innovative product lines, intellectual property protection, business model formulation, product manufacturing, and diverse retail strategies as well as all of the Company’s sales and distribution efforts. Griff keeps FireDisc in the lead of the finest marketing and branding through his leadership in the outdoor industry. From 08/23/2010 at 40 hours per week, Griff was the President, Marketing Director & Co-Founder at Texas Custom Grills, LLC dba FireDisc Cookers until 10/06/2022. As of 10/06/2022, Griff spends 40 hours per week now at his primary job as the President & Co-Founder of FIREDISC, INC.

Hunter JaggardFounder
CEO, Director and Co-Founder

Mr. Hunter Jaggard is the Co-Founder and the Chief Executive Officer of the Company. Mr. Jaggard is a superior business leader with an excellent reputation accomplished through his 20 years of business development, sales experience, leadership, public speaking, and proven results in the consumer products industry. From 08/23/2010 at 40 hours per week, Hunter was the CEO & Co-Founder at Texas Custom Grills, LLC dba FireDisc Cookers until 10/06/2022. As of 10/06/2022, Hunter now spends 40 hours per week at his primary job as the CEO & Co-Founder of FIREDISC, INC.

Stephen DunnFounder
COO, CFO and Director

Mr. Stephen Dunn is the Chief Operating Officer of the Company. Mr. Dunn is a results-oriented professional with 33 years of operational experience. Mr. Dunn has held numerous increasing titles of responsibility for Vantex Commercial Property Group, based in Houston, Texas. From 1989 through 2016, as Executive Vice President/Partner, Mr. Dunn has been responsible for numerous projects and operations including the new development and construction of 5 million square feet of distribution / office service center projects throughout Houston and San Antonio. His duties have included the selection of architects and engineers, design consultation, site due diligence, development and review of construction plans and specifications, preparation and distribution of bid documents to contractors, bid reviews, contractor selections, and all phases of construction. In addition, Mr. Dunn supervised and managed all tenant improvement projects as well as their sales activities and the disposition of the leased development projects to buyers. During this period, a net profit of over $40 million dollars was delivered back to the parent company, Vantage Companies located in Dallas, Texas. From 04/16/2016 at 40 hours per week, Stephen was the COO & CFO at Texas Custom Grills, LLC dba FireDisc Cookers until 10/06/2022. As of 10/06/2022, Stephen's, primary job at 40 hours per week now resides as the COO & CFO of FIREDISC, INC.

Glen Kazerman
Partner / Board of Advisors

• Founded Western Run Partners’ an investment management firm that identifies, acquires and/or invests in basic businesses • Proven C–level executive of global software companies for 25+ yrs. • $150M in multiple successful exits as CEO, raised over $250M in public and private equity markets • Former member of Ernst and Young’s Entrepreneurial Services Group • Deep expertise in global sales, marketing, and market development From 01/01/2021 at 10 hours per week, Glen was on the Board of Advisors at Texas Custom Grills, LLC dba FireDisc Cookers until 10/06/2022. As of 10/06/2022, Glen's, primary role at 10 hours per week now resides as a member of the Board of Advisors at FIREDISC, INC.

Scott Brandon
Partner / Board of Advisors

With the mind of an entrepreneur and a heart for innovation, Scott has grown The Brandon Agency into a Southeastern powerhouse with over 100 employees in four offices across the U.S. As a highly sought-after strategist and business-minded visionary, he has helped develop and grow brands such as YETI Coolers, Southern Tide, CresCom Bank, Williams Knife Co., and Fish Hippie. From 01/01/2021 at 10 hours per week, Glen was on the Board of Advisors at Texas Custom Grills, LLC dba FireDisc Cookers until 10/06/2022. As of 10/06/2022, Glen's, primary role at 10 hours per week now resides as a member of the Board of Advisors at FIREDISC, INC.

Stephen Jaggard
Partner / Board of Advisors

Mr. Jaggard served as President and CEO of Vantage Houston, LLC. Vantage Houston was a commercial development firm specializing in warehouse and distribution properties. Mr. Jaggard’s primary responsibility was to seek out development opportunities in Houston, San Antonio, and Austin. In addition, he oversaw the acquisition, financing, design and construction, leasing, management, and ultimate disposition of the properties. Mr. Jaggard developed over 6 million sq. ft. of industrial warehouse space. Steve Jaggard was a defensive back at the University of Memphis and was inducted into their hall of fame and was drafted by the NFL Franchise Philadelphia Eagles. From 06/01/2016 at 10 hours per week, Steve was a Director at Texas Custom Grills, LLC dba FireDisc Cookers until 10/06/2022. As of 10/06/2022, Steve's, primary role at 10 hours per week now resides as the Director of FIREDISC, INC.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not obligated

never closed a Reg CF raise

32 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-WJan 23, 20230001665160-23-000122
    EDGAR
  • Form CNov 15, 20220001665160-22-002914
    EDGAR
Source: ManualCIK 0001951678DEShare price $3.66

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.