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GRAVITY JACK

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Gravity Jack, Inc.

Software & AI · Spokane, WA · Founded 2007

Create a world where technology & human experience intersect through augmented reality

Post-money valuation ⓘ
$23.1M
As of Feb 2024 · from Reg CF Offering (2023) · pre-money + amount raised, not a traded price
Total raised
$1,801,397
Crowd $301K · Private $1.5M · 4 rounds since 2012
Latest share price
$3.92
Reg CF · Common Stock · Sep 2023 offering price

Financials

FY2021–FY2023 · from SEC filings · hover any figure for its source
$1.5M
$758K
2021
$1.6M
−$59K
2022
$1.3M
−$595K
2023
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2021 reviewed
FY2022 reviewed
FY2023 audited*
Income statement
Revenue
$1,499,602
$1,583,865
$1,281,923
Cost of goods sold
$433,644
$592,242
$619,511
Gross margin
71%
63%
52%
Net income
$757,916
-$59,115
-$594,531
Taxes paid
$0
$0
$0
Balance sheet
Cash
$383,195
$68,732
$6,961
Accounts receivable
$295,452
$74,357
$99,060
Total assets
$705,110
$524,696
$467,044
Short-term debt
$291,783
$315,337
$392,433
Long-term debt
$663,697
$951,037
$889,522
Total liabilities
$955,480
$1,266,374
$1,281,955
Other
Headcount
—
16
12

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$22.8M
pre-money
Reg CF · Common · Sep 2023

Blue bars are the pre-money valuation the company stated for a priced round.

Fundraising history

Raised $0
Raised $301.4K / $1.2MInvestors 310Post-money $23.1M
Raised $1MInvestors 7
Raised $500KInvestors 12

Team

25 people
Aaron Luke RicheyFounder
Chief Visionary Officer

Richey began coding software at 14, including work for NASA and NASDAQ he has created many successful startups. He sold his last company to a gaming company in 2009 and founded Gravity Jack, Inc. that November with the vision of mobile based Augmented Reality, he quickly established the company as a leader in the space, with a strong patent portfolio, dedicated research team and a top-tier client roster. Richey’s life has been dedicated to businesses that bring society and technology into the future. His broad understanding of technology, teamed with his passion for both integrity and optimization within the business domain. Richey attended Eastern Washington University, where he studied Mathematics, Business and Computer science. He resides in Liberty Lake, Washington where he is husband to his wife, Jennifer, and father to his four children. Some of his hobbies include skydiving, snowboarding, wakeboarding, mma and racing motorcycles.

Jennifer Lorraine RicheyFounder
Board Member and Chief Strategy Officer

Jennifer has been in the technology sector since leaving school to help kickoff a startup in 2002. Her first foray into technology was as the CFO of Tometa Software, a custom software development company that was acquired in 2007. From this, Jennifer went on to assume the same role at PlayXpert, a gaming company and, in 2009, helped spearhead the formation of Gravity Jack. She is a southern California native, transplanted to the great northwest. Along with being a technology futurist and entrepreneur, she is a mother of four, a professional triathlete, extreme athlete and skydiver.

Cameron Henrion
CFO

Cameron graduated from the US Air Force Academy with a B.S. in Business Management before serving as an officer in the Air Force for five years. He started a nonprofit organization to help anti-trafficking organizations create jobs and sustainability, He then spun this into a fractional CFO company where he works exclusively with scaling, raising, and unique companies and organizations to ensure optimized cash flow, clarity in projections, and the best data to make the best decisions for growth.

Tricia Petrinovich
Vice President of Finance

Tricia Petrinovich is Gravity Jack’s VP of Finance and is an experienced financial leader specializing in financials, forecasting, metrics, diligence and optimization. She holds an MBA and has experience with multiple industries, from manufacturing, technology and SaaS to service and professional industries

Jennifer RIchey
Chief Strategy Officer
Luke Richey
Chief Visionary Officer
Brandon Harper
Director of 3D & Animation

Brandon has been creating dynamic 3D content for games, videos, virtual reality, and augmented reality experiences for 15 years. Over the course of his career as a Director of 3D & Animation, Brandon has worked on a variety of projects for household brands such as Nike, Coca-Cola, Adidas, T-Mobile, AT&T, HBO, Progressive, Nissan, Kia, Tito's, Reese's, Mountain Dew, Wahl, MLB, LinkedIn, Meta, and many more. His 3D and animation skill set includes character modeling/sculpting, environmental design, prop design, texture painting, rigging, animation, photogrammetry, 3D compositing, visual FX, video editing, traditional drawing, painting, and 3D printing. Putting these tools into action, Brandon continues to blur the lines between reality and digital with his ultra-realistic 3D artwork and lively animations.

Mark Nash Buche
Director of Marketing & Communication

Mark Buche is Gravity Jack's Marketing & Communications Manager leading all brand and client advertising, copywriting, and strategy initiatives for the last nine years with the company. He is a midwest native who ventured to Colorado to receive his Bachelor's Degree in Liberal Arts from Colorado State University -- where he harnessed his research and writing capabilities. After graduation, he took on an operational accounting role that put him in charge of analyzing the company's profit margins. Wanting to find a position that called for innovative strategies in an emerging industry, Mark fit right in with the Gravity Jack marketing team. In his current role, he combines his passion for creative solutions with his background in data analysis. In his free time, Mark can be found checking out the live music scene with his wife, walking his dog, or trying to squeeze in a few holes of golf.

Adam Lutz
Project Manager

Adam Lutz heads up project management with a background and specialization in agile methodologies, Adam is responsible for ensuring project health meets the company's standards, remains within budget, and achieves the highest levels of quality and efficiency. In addition to his project management expertise, Adam has contributed significantly to Gravity Jack's game design ideation, code review, and innovation in development processes. Adam's passion for creating and sharing immersive experiences drives him to dedicate himself fully to Gravity Jack and its clients. With a love for video games and a desire to interact with the world, Adam seeks to uncover the missing pieces of the modern experience and visualize them in virtual and augmented reality. His ability to incorporate these experiences into everyday life makes Adam a valuable asset to Gravity Jack's team and their clients.

Show 16 more people
Andrew Mclane
Developer

Andrew has had a passion for creating things, namely poetry. Wanting to publish his poetry collection on his own, he began learning how to develop for iOS -- eventually leading him to the Unity platform. His newfound passion for coding custom software launched a complete career shift from teaching English to students in Germany to developing enterprise applications. While overseas, Andrew worked as a Unity developer for a Danish startup game studio specializing in "edutainment" game production -- before moving back to the States and finding a role closer to home with Gravity Jack. As a side passion, Andrew taught Unity to online youth and continues to seek avenues to help the rural population of Northern California navigate the digital wilderness by offering app and game development workshops for hobbyists and prospective developers. Andrews's other interests include communication, storytelling, geology, linguistics, history, and life's great Mysteries.

Brandon O'Donoghue
Advertising & Media Director

Brandon, co-founder of Brandch, the innovative design agency. A driving force in video editing, Brandon crafts captivating narratives while leading strategic advertising and marketing initiatives. With a sales background, he harmonizes creativity and business growth, exemplified by his knack for boosting conversions. His portfolio spans diverse clients, from small businesses to political groups, often creating engaging videos that distill complex ideas. Outside of work, he's drawn to cinematography, animation, storytelling, and literature. Based in Irvine, California, he infuses their coastal spirit into creative brilliance.

Brandon Sawaya
Developer

Brandon Sawaya started his programming career at the age of 10 while growing up in Michigan. He loves the creative and technical side of working with computer programming and fusing it with dynamic art. Brandon is a lifelong learner who continues to grow his technical skill sets and put them to use through his work with Gravity Jack. It’s not uncommon to find scholarly articles posted by Brandon in one of Gravity Jack’s Slack channels. Brandon has a strong passion for all things AR and VR -- especially when it comes to gaming concepts. At Gravity Jack, Brandon loves contributing to the creation of various applications for a wide variety of clients.

Charlee Jade
Creative Marketing Director

Charlee, a lifelong purveyor of creativity, embarked on a journey in design, venturing into entrepreneurship at the age of 19. Co-founding Brandch Design Agency, Charlee led the charge in amplifying small businesses through design that resonates with distinctive narratives and value, surpassing mere aesthetics. With a portfolio encompassing marketing for political campaigns, designing web3 products and apps, and social media design/management, Charlee has an array of experience. At the heart of her endeavors is a passion for inspiring and leading, nurturing talents, and catalyzing growth. Guided by an unwavering commitment to facilitating businesses' journeys into uncharted territories, Brandch Design Agency has an ongoing partnership with Gravity Jack for supporting their projects with marketing services.

Chris Adam
Product Designer

Chris Adam, has over 20 years of experience in the Creative Design space creating UI/UX and creative projects for organizations around the world. He has a wealth of knowledge and experience in using design to craft an experience that invokes the right emotions and engagement with users no matter the design medium.

Jordan Tower
Developer

Jordan Tower comes to Gravity Jack with 10+ years of experience developing front-end UI, writing full-stack software, and developing games and other interactive experiences. Striving to always learn more about the field of engineering, Jordan builds hobbyist electronics and designs components for robotics in his free time. During high school, Jordan got his first professional contract for web development. His experience quickly branched out to server-side development, applications, and eventually game development. Over many years Jordan became passionate about all parts of software development and has no problem trying to tackle something new and difficult. He takes pride in his work and the experience it brings.

Noa Dodson
Developer

Noa Dodson earned her bachelor's degree in Computer Science from the University of Texas, where she graduated with honors. After spending two years in mobile development with a small startup, Noa joined Gravity Jack, where she harnesses her experience creating mobile applications into developing dynamic web, virtual reality, and augmented reality experiences. Noa is always seeking opportunities to learn new technology and diversify her skills as a developer. Outside of work, she's an animation enthusiast who studies illustration, writes stories with her friends, and plays video games of all kinds.

Ryan Maskell
Creative Lead

Ryan Maskell graduated with degrees in both Graphic Design and Web Development, winning local and national awards at notable organizations such as the American Advertising Federation and Business Professionals of America. He has a wealth of creative skills with the ability to connect the process between creativity and technical execution. His eye for detail with branding has led him to work with globally recognized brands such as T-Mobile, Samsung, Adidas, AT&T, FritoLay, and Mtn. Dew. Ryan has also volunteered his creative skills to various local projects such as the Spokane International Film Festival, and the Spokane ADDY Awards Show. No matter the project, Ryan thrives when he is able to express his passion for good design and making cool stuff (as he would put it). On the side, Ryan enjoys being an early adopter of new tech, watching everything sci-fi on TV, and playing video games with his friends.

Taylor Dodson
Developer

Inspired by a lifelong love of video games, Taylor Dodson rushed headlong into college with a determination to come out as a full-fledged engineer. After graduating from the University of Texas at El Paso with a Bachelor's Degree in Computer Science, Taylor got straight to work using her newfound skills to explore her passion for software as a contractor and volunteer at small companies and startups. As a member of the Gravity Jack team, she has played a key role in the development of multiple augmented reality projects and beyond. Taylor's skills include developing applications both natively and within the Unity engine for both Android and iOS devices. A creative and idealist at heart, Taylor programs in both professional and personal capacities in various programming languages. When she isn't building software, Taylor enjoys writing and gaming.

Timothy Senchenko
Audio Engineer

Timothy Senchenko is Gravity Jack’s Lead Sound Engineer providing musical compositions and sound design in 3D Audio for VR and AR applications. He is a Ukrainian by blood but an American by citizenship, currently residing in Spokane Washington. As an avid audiophile, Timothy graduated from Eastern Washington University with a B.A. in Music Technology and Entrepreneurship. He has immersed himself in the music industry for over 6 years, allowing him to gain skills as a Spatial Sound Engineer, Music Producer, Sound Designer, and Artist Project Manager. At the core of Timothy’s passion for audio is the mission to create vivid and exciting worlds for everyone to experience with their ears. In his spare time, he enjoys volunteering at his local church, spending time with family, and listening to vinyl records.

Jerald Broussard
Board Member

Jerald was CEO of Growth Advisors Int'l, a strategy and business development firm with afocus on companies seeking to accelerate growth and establish a global footprint. Jeraldworked with a wide range of projects including bringing a US based computer game development company out of receivership paying the receiver $ out of a $5.4mm demand. Prior to forming Growth Advisors Int'l. Jerald was Sr. VicePresident of Administaff, now Insperity (NYSE:INSP), where he played a key role in growth and strategic planning and helped guide the firm from its early start-up days to a publicly traded firm on the NYSE (ASF). He served on the Advisory Council of BBVA-Compass Bank, Chair the Advisory Committee at the University of Texas School of Nursing, Board of the Australian-American Chamber of Commerce, am President of Houston-Perth Sister Cities Association, the Mayor's International Affairs & Development Council Asia/Australia, Board of Advisors AIESEC-Houston the largest student run exchange program in the world operating in countries

Ken Barun
Director

Ken Barun, Senior Vice President at the Billy Graham Evangelistic Association, is adistinguished leader with extensive corporate and philanthropic experience, including hisrole as President/CEO of Ronald McDonald House Charities Worldwide. His commitmentto making a positive impact is evident in his founding of the charity, and his dedicationto charitable work and corporate social responsibility reflects his passion for making adifference in the world, while residing in Charlotte, North Carolina, with his wife Setheaand seven children.

Nolan Bushnell
Board Member

Nolan Bushnell has started more than companies and is one of the founding fathers of the video game industry. Nolan is co-founder of ATARI, Inc., the Chuck E. Cheese’s Pizza Time Theatre chain and Etak (First Auto Navigation System). He has been inducted into the Video Game Hall of Fame and the Consumer Electronics Association Hall of Fame, received the BAFTA Fellowship and the Nations Restaurant News “Innovator of the Year” award, and was named one of Newsweek’s Men Who Changed America”. Along with being an electrical engineer Nolan is the author of “Finding the Next Steve Jobs” and co-author of “Shaping the future of Education”. He is credited with Bushnell’s Law, an aphorism about games that are “easy to learn and difficult to master” being rewarding.

Ron Gillyard
Director

Ron Gillyard, the Chief Growth Officer at Quantasy, boasts a nearly two-decade career as a Grammy-winning record executive, collaborating with music industry legends and iconic artists while leading from the C suite labels like Interscope Records, Bad Boy Entertainment, and Columbia Records. In his current role at Quantasy, he leverages his extensive experience to deliver premium interactive and social content, aiding clients across diverse sectors in embracing emerging digital and social tools to elevate their brands.

Steve Schklair
Director

Steve Schklair, the former Founder and CEO of 3ality, is a pioneering figure in 3Dtechnology and motion picture production. His leadership at 3ality played a pivotal rolein advancing 3D in the entertainment industry, with credits in major films like Avatar,The Martian, Spider-Man, X-Men, and the Hobbit, and groundbreaking 3D broadcasttechnology for BSkyB, while his contributions to virtual reality and children's applications(Barbie Fashion Designer) showcase his multifaceted expertise and commitment toinnovation in the world of filmmaking and tech.

Taro Araya
Director

Taro Araya, the Co-founder and CEO of Goama, is a visionary leader with a diverse careerhistory, from running a car repair shop in Colombia to founding startups in Bangladeshand eventually venturing into subscription gaming. Under his leadership, Goama Gameshas become a global trailblazer in the gaming industry, offering ad-free access to a vastlibrary of top-rated games and embracing cutting-edge technologies, with over  millionactive paying subscribers across seven countries.

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 0 of 3 annual reports (FY2023–FY2025)

Missing: 2023, 2024, 2025

310 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form CJun 7, 20240001551022-24-000001
    EDGAR
  • Form C-UFeb 22, 20240001665160-24-000107
    EDGAR
  • Form C/ADec 7, 20230001665160-23-001972
    EDGAR
  • Form C/AOct 6, 20230001665160-23-001829
    EDGAR
  • Form CSep 12, 20230001665160-23-001750
    EDGAR
  • Form DAug 21, 20190001719465-19-000001
    EDGAR
  • Form DMay 30, 20120001551022-12-000002
    EDGAR
Source: ManualCIK 0001551022WYShare price $3.29

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.