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GroGuru

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GroGuru, Inc.

Energy & Cleantech · Cleantech · San Diego, CA · Founded 2014

Helping farmers increase crop yield and revenue

Post-money valuation ⓘ
$582K
As of Sep 2022 · from Reg CF Offering (2022) · pre-money + amount raised, not a traded price
Total raised
$10,324,169
Crowd $2.6M · Private $7.8M · 11 rounds since 2016
Latest share price
$0.09
Reg CF · Preferred Stock · Feb 2022 offering price

Financials

FY2018–FY2021 · from SEC filings · hover any figure for its source
$147K
−$1.0M
2018
$674K
−$1.8M
2019
$618K
−$2.9M
2020
$839K
−$1.5M
2021
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2018 reviewed
FY2019 audited
FY2020 audited
FY2021
Income statement
Revenue
$147,048
$674,113
$617,986
$838,528
Cost of goods sold
$126,666
$471,029
$623,445
$587,337
Gross margin
14%
30%
-1%
30%
Net income
-$1,039,950
-$1,755,950
-$2,912,074
-$1,457,336
Taxes paid
$0
$0
$0
$0
Balance sheet
Cash
$223,050
$183,770
$483,012
$22,643
Accounts receivable
$85,272
$352,691
$59,534
$71,109
Total assets
$455,564
$974,606
$1,226,363
$749,904
Short-term debt
$208,432
$373,114
$3,228,231
$3,024,931
Long-term debt
$1,456,007
$3,517,601
$3,770,127
$43,475
Total liabilities
$1,664,439
$3,890,715
$6,998,358
$3,068,406
Other
Headcount
—
11
17
11

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$8.5M
Valuation cap
$14.7M
pre-money
$15
pre-money
Reg CF · Note · Jun 2020
Reg CF · Preferred · Apr 2021
Reg CF · Preferred · Feb 2022

Blue bars are the pre-money valuation the company stated for a priced round. Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth, so don't compare them with the other bars.

Share price over rounds

$0.11$0.055$0.09
Apr 2021Feb 2022
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Cap table

Share counts as of Dec 31, 2021
ClassOutstandingVotes / shareShare of totalLast price
Preferred stockpreferred49,006,610—100.0%—

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $2.3MInvestors 11
Raised $525KInvestors 9
Raised $70KInvestors 3
Raised $561.6K / $4MInvestors 505Post-money $581.7K
Raised $25KInvestors 2
Raised $934.1K / $1.1MInvestors 666Post-money $15.7M
Raised — / $1.1M
Raised $1.1M / $1.1MInvestors 1,684Valuation cap $8.5M
Raised $949.2KInvestors 1
Raised $2.5MInvestors 62
Raised $1.5MInvestors 37

Team

6 people
Farooq AnjumFounder
CTO and VP of Engineering

Dr. Anjum has over 20 years of experience in building and delivering complex systems. His expertise is in the areas of wireless technologies, IOT, machine learning and cyber security.

Jeff CampbellFounder
Chief Scientist

Dr. Campbell has been a scientist, researcher, and inventor for over 25 years in the field of soil monitoring, soil data interpretation, and below ground telemetry. He has extensive experience in both sensor design, telemetry systems, and interpreting soil data in both a lab and field setting and is an expert in the design of low power sensors for soil monitoring and is considered one of the world’s leading expert in soil sensor technologies.

Patrick HenryFounder
President & CEO

Mr. Henry is a senior executive and serial entrepreneur that has run four different startup companies with multiple exits. His articles about various aspect of entrepreneurship and building businesses can be found in Inc. Magazine, FastCompany, Tech.Co, Entrepreneur, The Huffington Post, and other publications. He has been featured on CNBC, Bloomberg Television, and in Forbes.

David Sloane
Chief Agronomist

Dr. Sloane is an expert in irrigation agronomy with broad experience in a wide range of crops including row crops, tree, vine and specialty crops. He has worked in irrigation agronomy for over 20 years, including 10 years in the United States.

Vince Ferrante
VP Sales

Mr. Ferrante has over 20 years experience selling complex system solutions products in the consumer electronics, computing and communications segments of the technology industry. He has worked for OEMs, manufacturer’s representatives and distributors. He also owned his own rep company, Martek, that he sold to Ewing Foley, a larger rep company.

Edward Roark Moore
Member of the Board of Directors

As a Board member, Edward provides guidance to the CEO. He spends 2 hours per week in this capacity. His primary occupation is being the CEO of EvoNexus.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 2 of 6 annual reports (FY2020–FY2025)

1,684 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form DJul 10, 20230001812857-23-000004
    EDGAR
  • Form DMay 10, 20230001812857-23-000003
    EDGAR
  • Form C-TRApr 26, 20230001713695-23-000006
    EDGAR
  • Form DDec 16, 20220001812857-22-000003
    EDGAR
  • Form C-UOct 3, 20220001812857-22-000002
    EDGAR
  • Form C-ARApr 29, 20220001670254-22-000471
    EDGAR
  • Form C/AApr 22, 20220001670254-22-000385
    EDGAR
  • Form CFeb 7, 20220001670254-22-000131
    EDGAR
Source: ManualCIK 0001812857DEShare price $0.09

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.