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Hacker Noon

Operating

ArtMap, Inc

Media & Entertainment · Edwards, CO

The Premier Independent Tech Publication How Hackers Start Their Afternoons

Post-money valuation ⓘ
$7.5M
As of Mar 2019 · from Reg CF Offering (2018) · pre-money + amount raised, not a traded price
Total raised
$2,070,923
Crowd $1.1M · Private $1.0M · 2 rounds since 2018
Latest share price
$11.346
Rule 506(b) · Common Stock · May 2020 offering price

Financials

FY2016–FY2025 (no data for FY2020) · from SEC filings · hover any figure for its source
$81K
$27K
2017
$182K
$93K
2018
$297K
−$490K
2019
2020no data
$1.3M
$116K
2021
$1.2M
−$698K
2022
$974K
−$633K
2023
$1.2M
−$7K
2024
$1.4M
−$14K
2025
RevenueNet income — beside revenue when positive, below the line when a loss

Chart shows the most recent 8 fiscal years; 1 earlier year is in the table below.

Metric
FY2016 reviewed*
FY2017 reviewed*
FY2018
FY2019
FY2021
FY2022 unaudited
FY2023 unaudited
FY2024
FY2025
Income statement
Revenue
$113,838
$81,378
$181,927
$297,373
$1,349,062
$1,190,851
$973,663
$1,239,053
$1,378,471
Cost of goods sold
$47,241
$9,756
$0
$0
$88,843
$103,111
$47,515
$50,622
$85,461
Gross margin
59%
88%
100%
100%
93%
91%
95%
96%
94%
Net income
$57,595
$27,009
$92,650
-$490,430
$115,677
-$697,851
-$632,673
-$7,034
-$14,460
Taxes paid
$800
$0
$153
$0
$4,908
$52,457
$105,217
$45,477
$44,549
Balance sheet
Cash
$9,030
$8,279
$0
$0
$896,276
$85,866
$167,553
$157,918
$363,917
Accounts receivable
$0
$0
$11,000
$7,049
$0
$39,672
$213,416
$106,628
$245,020
Total assets
$9,407
$8,841
$467,241
$479,087
$1,668,732
$930,869
$659,499
$654,318
$826,725
Short-term debt
$1,060
$4,084
$0
$16,381
$0
-$63,535
$3,294
$5,147
-$1,196
Long-term debt
$0
$0
$0
$0
$0
$0
$92,795
$722,332
$842,329
Total liabilities
$1,060
$4,084
$0
$16,381
$0
-$63,535
$96,089
$727,479
$841,133
Other
Headcount
—
2
2
2
—
5
2
2
1

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$6.4M
pre-money
$8.9M
est. pre-money
Reg CF · Common · Nov 2018
Rule 506(b) · Common · May 2020

Blue bars are the pre-money valuation the company stated for a priced round. Dotted grey bars are our estimate for rounds that didn't state one: the round's share price × the shares outstanding in its filings. Same measure as blue, but rougher.

Share price over rounds

$11.346$5.673$7.2179
Nov 2018May 2020
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Cap table

Share counts as of Dec 31, 2018
ClassOutstandingVotes / shareShare of totalLast price
common stock781,000—100.0%$11.35May 2020

Shares outstanding over timein today's share terms

781K391K0
Dec 2017Dec 2018
common stockRound opened

Principal holders% as the filing states it, May 5, 2023

  • David Smooke733,831 Common Stock64.0%of company

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $1MInvestors 1Est. pre-money $8.9M
Raised $1.1M / $1.1MInvestors 1,142Post-money $7.5M

Team

3 people
David SmookeFounder
Founder/CEO

David Smooke is the leader of Hacker Noon. He grew the company from a boutique marketing agency (ArtMap Inc) into a publishing powerhouse (AMI Publications) in 3 years - and for most of that time single-handedly. David is relentless in his pursuit of the story. He begins his every morning by reviewing the best Hacker Noon story submissions from all around the internet. Previously, David was part of the founding team at SmartRecruiters, the talent acquisition suite. He graduated from University of Redlands with degrees in Creative Writing & Economics. In his spare time, David reports to the actual CEO of Hacker Noon, his daughter Norah.

Linh Dao SmookeFounder
COO

Linh Dao Smooke makes Hacker Noon profitable. Since she joined full-time, Hacker Noon has grown 2.5x in traffic & 2.7x in revenue. Previously, she was head of Asia Marketing at Minerva Project ($100M in funding). Linh also founded the first creativity camp in Vietnam, CKP, which continues to empower Viet students 7 years in. Her experience in education has been instrumental in how Hacker Noon onboards, nurtures, and serves its community of writers and sponsors. She graduated from Brown University with a degree in International Development. In Linh’s spare time, she sleeps. As a new mother & an entrepreneur, she doesn’t really have spare time.

Dane Lyons
Interim CTO

The founder/CEO of v1labs, Dane has been hacking things on the web for over 15 years. Previously, he was Founder & CTO of Knowtify, a Techstars company that got acquired by Kissmetrics. Exploring new product concepts is what keeps him up at night. He will be evaluating potential hires and working with the new team to build our own infrastructure.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not required3+ reports filed & assets ≤ $10M

Filed 6 of 8 annual reports (FY2018–FY2025)

1,142 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C-ARSep 25, 20260001756176-26-000003
    EDGAR
  • Form C-ARSep 25, 20260001756176-26-000005
    EDGAR
  • Form C-ARApr 26, 20240001756176-24-000002
    EDGAR
  • Form C-ARMay 5, 20230001665160-23-001208
    EDGAR
  • Form C-UOct 11, 20220001665160-22-002735
    EDGAR
  • Form DJun 11, 20200001756176-20-000001
    EDGAR
  • Form C-ARApr 29, 20200001665160-20-000488
    EDGAR
  • Form C-ARMay 1, 20190001665160-19-000548
    EDGAR
Source: ManualCIK 0001756176CAShare price $11.346

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.