Hard Cut Vodka
OperatingHard Cut Vodka, Inc.
Food & Beverage · Encino, CA
Hollywood action star Dolph Lundgren has created Hard Cut Vodka, a bold 90-proof spirit that's distilled from 100% American Idaho potatoes. This Double Gold Medal winner at the San Francisco World Spirits Competition is led by CEO Steve Luttmann, formerly involved with celebrity-led brands Aviation Gin and Pantalones Tequila, and is expanding nationwide through distribution partnerships with BevMo and Total Wine.
Financials
FY2023–FY2025 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Cap table
Share counts as of Dec 31, 2024| Class | Outstanding | Votes / share | Share of total | Last price |
|---|---|---|---|---|
| Common | 1,000,000 | — | 100.0% | $7.50Sep 2025 |
Sold to the crowd
- Reg CF · Sep 202547,813 shares at $7.50$358.6K· 219 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
8 people
Dolph Lundgren, born in Stockholm, Sweden, is a Hollywood actor, filmmaker, and martial artist who gained international fame for his role as Ivan Drago in Rocky IV. Before his acting career, Lundgren earned a degree in chemical engineering and later a master's degree in the same field. He also studied on a Fulbright scholarship at MIT but left to pursue acting. In addition to acting, Lundgren has directed and produced several films. He is the Founder and Chairman, acting CEO, and Principal Accounting Officer of Hard Cut Vodka. In addition to working up to 50 hours per week for Hard Cut Vodka, Lundgren also works approximately 4 hours per week as the President of Red Orm Productions and 1 hour a week as President of Oden Pictures.
Steve Luttmann began his career at Unilever, working on renowned brands like Lipton Iced Tea and Ben & Jerry’s. He later took on senior marketing leadership roles, including Senior VP of Marketing at Diageo and at LVMH Moët Hennessy. In 2005, he launched Leblon Cachaça, which was sold to Bacardi in 2015. Since then, he has helped develop brands such as Aviation Gin, Hercules Mulligan, Pantalones Tequila, and more. Luttmann has been working with Dolph since 2020 creating Hard Cut Vodka and brings a wealth of industry and business acumen to the product and strategy.
Philip Duff owns the on-trade consultancy Liquid Solutions. He is a veteran mixologist and founded Holland's first speakeasy bar and owns the award-winning Old Duff Genever brand. Duff serves as the educational director for Tales of the Cocktail and is a judge for the IWSR, the World's 50 Best Bars, and the Spirited Awards.
Marc has 15 years of investment banking and corporate development advisory experience across the Consumer brand landscape. Throughout his career, Marc has advised on >$1.3 billion in M&A transaction value, with a focus on beverage alcohol. Working alongside founders, Marc has developed strategic and financial plans that aided in transactions to the world's most admirable strategic acquirers, including Moët Hennessy, Constellation Brands, Gallo, and Chanel
Craig is a veteran film and television producer with over four decades of experience as a senior studio executive and independent filmmaker. He has produced and overseen iconic titles including Ghostbusters, Die Hard, The Karate Kid, Hook, and Universal Soldier. Craig has held executive roles at Paramount, Columbia, Lorimar, and Twentieth Century Fox, and currently manages the careers of top talent including Dolph Lundgren and Scott Adkins. He is actively producing several new projects, including Wanted Man and the Hannah Swensen Mysteries for Hallmark.
Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 1 annual reports (FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.