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Heather’s Choice

Operating

Heather's Choice LLC

Food & Beverage · Packaged Food · Founded 2014

Good food when + where you need it

Valuation cap ⓘ
$10.0M
As of Nov 2025 · from Reg CF Offering (2024) · a SAFE/note conversion ceiling, not a priced valuation
Total raised
$625,642
Across 1 round since 2024

Financials

FY2022–FY2023 · from SEC filings · hover any figure for its source
$1.0M
−$639K
2022
$970K
−$974K
2023
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2022 reviewed
FY2023 reviewed
Income statement
Revenue
$1,010,586
$970,457
Cost of goods sold
$590,619
$570,513
Gross margin
42%
41%
Net income
-$638,553
-$973,671
Taxes paid
$0
$0
Balance sheet
Cash
$21,010
-$5,529
Accounts receivable
$19,334
$2,995
Total assets
$575,058
$1,128,242
Short-term debt
$281,020
$1,347,084
Long-term debt
$2,055,592
$2,497,559
Total liabilities
$2,336,612
$3,844,643
Other
Headcount
—
9

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Valuation caps on SAFE / convertible note rounds
$10.0M
Valuation cap
Reg CF · SAFE · Aug 2024

Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth.

Fundraising history

Reg CF · SAFE · Aug 2024Closedvia WeFunder
Raised $625.6K / $1.2MValuation cap $10M

Team

1 person
Heather KellyFounder
Founder & CEO

Names and titles as disclosed on SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 0 of 2 annual reports (FY2024–FY2025)

Missing: 2024, 2025

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C/AApr 17, 20250001670254-25-000375
    EDGAR
  • Form CJul 19, 20240001670254-24-000776
    EDGAR
Source: ManualCIK 0002030151

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.