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HEAVENLY HAWAIIAN logo

HEAVENLY HAWAIIAN

Operating

Heavenly Hawaiian, Ltd.

Food · Packaged Food · Holualoa, HI

Hawaii's best coffee

Post-money valuation
$12.3M
As of Apr 2023 · from Heavenly Hawaiian Common Stock 1 · pre-money + amount raised, not a traded price
Total raised
$892,751
Across 1 round since 2023
Latest share price
$2.12
Heavenly Hawaiian Common Stock 1 offering price

Financials

FY2020–FY2021 · from SEC filings · hover any figure for its source
$1.2M
−$203K
2020
$1.9M
$847
2021
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2020
FY2021
Income statement
Revenue
$1,212,834
$1,907,486
Cost of goods sold
$1,179,926
$1,537,135
Gross margin
3%
19%
Net income
-$202,699
$847
Taxes paid
$19,404
$46,085
Balance sheet
Cash
$96,016
$67,866
Accounts receivable
$0
$0
Total assets
$742,099
$841,057
Short-term debt
$252,005
$344,505
Long-term debt
$698,864
$650,308
Total liabilities
$950,869
$994,813
Other
Headcount
23

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited; no pill means the filing didn’t state one. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Post-money = pre-money + amount raised · caps marked
$12.3M
post-money
Heavenly Hawaiian Common Stock 1

A dashed amber step is a SAFE/note valuation cap — a conversion ceiling agreed for that instrument, not a priced valuation of the company. Steps are not comparable across bases.

Fundraising history

Heavenly Hawaiian Common Stock 1ClosedReg CF · Common Equity · via StartEngine
Raised $892.8K / $1.2MInvestors 856Post-money $12.3M

Team

9 people
Bill Myers
CEO

Bill brings 35 years of organizational leadership experience to Heavenly Hawaiian. In his previous career, Bill led a series of national advocacy organizations based in Washington D.C and then joined Heavenly Hawaiian as the General Manager in 2017. Bill architected Heavenly Hawaiian’s successful transition from a wholesale model to a retail, agritourism destination. Bill is a prominent member in the Kona Coffee community and serves on the Board of Directors for Destination Kona Coast, a West Hawaii tourism bureau.

Dave & Trudy Bateman
Founder

Dave founded Heavenly Hawaiian with his wife, Trudy, after retiring from a successful career as an Air Force Colonel, Law partner, and Asst. Attorney General of Washington Dept of Natural Resources. Dave immediately immersed himself in the Kona Coffee community by becoming a CLE Program Developer for Hawaii Agriculture and Labor and continues to be an active board member of the Hawaii Coffee Association and the Kona Coffee Council. Dave’s extensive professional experience and passion for specialty coffee has laid the foundation for Heavenly Hawaiian’s continuous growth and success.

Matthew Goldston
CFO

Matthew joined the Heavenly Hawaiian team in 2022 and has been a key contributor to our rapid, financial growth and business pivots. He brings 28 years of experience in accounting in professional services, real estate, manufacturing, distribution, technology, and private equity. Matthew is a trusted decision maker for both short- and long-term financial strategy. Matthew also has his own private family Kona Coffee farm, so he brings a niche perspective on the Kona Coffee industry.

Alex Hollis
Director of Customer Engagement

Alex brings a breadth of knowledge to Heavenly Hawaiian with 11 years of experience in the Food and Beverage industry, with four of those years dedicated to coffee. She holds numerous certifications with the Specialty Coffee Association and is our resident Q grader. Alex also specializes in customer relationship management and manages our subscriber base. Alex graduated from James Madison University with a BA in International Relations with a Focus in Latin America, and has Associates degrees in Culinary Arts and Business Administration.

Brett Strawn
Director of Business Strategy

After traveling to Hawaii for several years, Brett decided to parlay his passions for Hawaii and data analysis into an integral role at Heavenly Hawaiian. With 20 years of professional experience in Logistics, Software Development, and Data Analysis, Brett has transformed Heavenly Hawaiian’s business model using data-driven strategies. Brett is a lead creator and trusted decision maker for financial growth strategies and product development. Brett is also an award-winning musician from Dallas, TX.

Helen Burnett
Director of Farmstay

Helen has been the catalyst behind Heavenly Hawaiian’s flagship Farmstay program, evolving and expanding it since participating in the inaugural class of 2018. Helen is the head Farmstay recruiter and brings substantial talent to the farm each year filling key guest experience and field team roles. Helen has six years of combined experience in Customer Success and the Food and Beverage Industry.

Jim Johnson
Director of Customer Experience

Jim was the Director of Operations for high-end hospitality groups in Southern California for over 15 years and is an expert in luxury customer service. After being recruited to Heavenly Hawaiian, Jim quickly became an integral part of directing daily operations as well as long-term vision planning and strategizing. Jim brings extensive experience in hotel operations management with specialties in sales, marketing, revenue management, project management, trend forecasting, and customer service training.

Samantha Wilson
Director of Marketing

Samantha comes from a dynamic, professional background with seven years of combined experience in Social Media Marketing, Art & Music Event Marketing, Finance Technology Sales, Software Sales and Customer Success. She leads organizational structure and brand audits and manages a team responsible for marketing initiatives, product development, facility aesthetics, and content creation. Samantha graduated from Baylor University with a BBA in Marketing and is a Certified Integrative Nutrition Health Coach.

Doug McKanna
Director

Doug brings substantial marketing and coffee farming experience to Heavenly Hawaiian and is a key contributor to our growth. Doug worked for Nestle for 20 years and held key roles as Director of Foodservice Marketing, Director of New product development, and Director of Gourmet Coffee Business Operations. He has been developing Kona Coffee farms for 20 years and produces award winning varietals, such as his Geisha Champagne coffee which won 1st Place in the 2021 Kona Coffee Cupping Competition and 1st place in the 2022 Hawaii Coffee Association Cupping Compeition. Doug is also a part owner of Waiki’i Ranch Olive company.

Names and titles as disclosed on StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 0 of 4 annual reports (FY2022–FY2025)

Missing: 2022, 2023, 2024, 2025

856 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-UMay 1, 20230001665160-23-001100
    EDGAR
  • Form CMar 16, 20230001665160-23-000421
    EDGAR
Source: ManualCIK 0001966243HIShare price $2.12

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.