Helix Fitness

Mr. Snyderman is a competitive cyclist and the inventor of lateral training. In a career spanning 28 years both in the United States and Europe, he has been a fitness industry leader with a background in new product development as well as sales and marketing for both brick & mortar retailers and Infomercial/DRTV for world-famous brands and fitness IP. Mr. Snyderman’s extensive manufacturing expertise in Taiwan and China and his Mandarin language skills confer an edge in bringing products to the market at above industry average margins.

Ms. Good has over 25 years of experience in direct response and consumer product marketing in the fitness, health, and beauty categories. She served as Director of Marketing for the world’s largest direct response company in the 1990s, bringing new products to market and managing campaigns with sales totaling over $250million. Her background in fitness marketing includes directing the introduction of the Gold’s Gym brand into Europe, for which she received the “Marketer of the Year” award for the entire UK sporting goods industry.

Mr. Baumgartner has nearly 20 years of experience in managing and developing customer service and technical support systems in both the fitness industry as well as software development businesses. Mr. Baumgartner’s years of customer service are crucial as an important foundational requirement for any direct- to-consumer venture. A former resident of Taiwan, Mr. Baumgartner is fluent in Chinese giving him a valuable asset in our international communications.

A 35-year specialty fitness industry veteran of marketing, promoting, and managing brick & mortar and specialty fitness dealers, Mr. Logan has been employed in the sports industry in all aspects of management, from product development, marketing, sales management, and PR. He has unprecedented knowledge and expertise in the promotion and brand building of some of the world’s most famous fitness brands.

Spencer Pingel is recently retired from a 30-year career in Marketing at The Colgate Palmolive Company where he held senior leadership positions, including Vice President Global Design and Packaging, Vice President Consumer Insights and Analytics, and General Manager U.S. Oral Care. Mr. Pingel has extensive international experience, with previous posts in Paris, Warsaw, and Mexico City. He is fluent in Spanish and received his MBA from Columbia University.