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Hey Mama Wines

Operating

Hey Mama Wines Inc.

Food & Beverage · Santa Rosa Beach, FL · Founded 2019

Hey Mama Wines is a mission driven wine company that produces delicious wines and gives back to charities that directly benefit women and children

Post-money valuation ⓘ
$10.1M
As of Oct 2021 · from Reg CF Offering (2021) · pre-money + amount raised, not a traded price
Total raised
$144,873
Crowd $57K · Private $88K · 3 rounds since 2019
Latest share price
$10.00
Reg CF · Common Stock · May 2021 offering price

Financials

FY2017–FY2020 · from SEC filings · hover any figure for its source
$0
2017
$0
−$12K
2018
$0
−$16K
2019
$73K
−$65K
2020
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2017 unaudited*
FY2018 unaudited*
FY2019 audited*
FY2020 audited*
Income statement
Revenue
$0
$0
$0
$72,503
Cost of goods sold
$0
$0
$0
$56,575
Gross margin
—
—
—
22%
Net income
$0
-$12,402
-$15,993
-$65,176
Taxes paid
$0
$0
$0
$0
Balance sheet
Cash
$0
$8,742
$7
$3,481
Accounts receivable
$0
$0
$0
$3,565
Total assets
$0
$8,742
$7
$77,313
Short-term debt
$0
$0
$0
$70,482
Long-term debt
$0
$20,000
$0
$0
Total liabilities
$0
$20,000
$0
$70,482
Other
Headcount
—
1
—
2

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$10.0M
pre-money
Reg CF · Common · May 2021

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

log scale
$10.00$2.9665$0.88
Dec 2019May 2021
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Cap table

Share counts as of Dec 31, 2020
ClassOutstandingVotes / shareShare of totalLast price
Common Stock865,000—100.0%$10.00May 2021

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $56.9K / $1.1MInvestors 73Post-money $10.1M
Reg CF · SAFE · Nov 2019Closedvia WeFunder
Raised — / $107K

Team

2 people
Lance StokesFounder
COO

Lance Stokes is a lifelong entrepreneur and tech connoisseur with over a decade of experience as a business leader, innovator & operator. After graduating from the University of Central Arkansas in 2009 with his bachelor’s in business management he enrolled in the University’s MBA program while pursuing a full-time career in technology with Hewlett Packard. Lance also started his first business during this time by developing and launching a small apparel company as a side hustle; a derivative of a class project. That small company evolved into a sunglass accessories startup that achieved nearly a million in sales in 18 months via online and traditional retail channels. Lance sold his interest in that company in 2012, and he and his wife Lauren started a women’s apparel company that achieved a great amount of success in a short amount of time. Lance was integral in scaling the operations of the business that grew from a quarter million in sales to over 13 million in annual revenue in just under three years that landed the company at number 53 on the Forbes 500 for 2017. He built and supervised a multi-state sales operation, and he formed a digital team of 8 employees responsible for 4.5M of annual online revenue. This company eventually sold to an international manufacturing group in late 2018. Lance led the complex financial and legal restructuring that led to the closing of the acquisition. Today, Lance and his wife are working on a new entrepreneurial endeavor in the wine and sparkling space. Hey Mama Wines is expanding rapidly via direct to consumer consumption and wholesale account growth! The business is projected to surpass 1M in revenue in its first 18 months of business. When Lance isn’t building, creating or consulting, he’s spending time with his family including his wife Lauren and three children; Lofton, Linden & Miss Livingston.

Lauren StokesFounder
Founder and CEO

Lauren Stokes is a nurse turned Forbes 30 under 30 entrepreneur, mother of three, apparel designer & CEO of Hey Mama Wines. After graduating from Baptist Nursing School in Little Rock in 2011, Lauren spent the next year as a practicing nurse. During this tenure, Lauren began designing dresses in her spare time whilst pregnant with her first son. Those sketches would eventually lead to a business that grew from a quarter million in sales to over 13 million in annual revenue in just under three years landing it at number 53 on the Forbes 500 in 2017. Lauren spent her time as the CEO and head designer managing a team of over 130 employees at its peak. Today, Lauren is hard at work again on her newest endeavor in the wine and sparkling space. She founded Hey Mama Wines in late 2019, and since then has been building a brand that produces great wine and gives back to a community of women all over the country. The brand is rapidly expanding its presence across multiple states and retailers! When Lauren isn’t designing, creating or dreaming up the next big marketing campaign, she’s spending time with her family including her husband Lance and three children; Lofton, Linden & Livingston.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 0 of 7 annual reports (FY2019–FY2025)

Missing: 2019, 2020, 2021, 2022, 2023, 2024, 2025

73 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-UJan 10, 20220001665160-22-000066
    EDGAR
  • Form C-UNov 24, 20210001665160-21-002094
    EDGAR
  • Form CApr 28, 20210001665160-21-000678
    EDGAR
  • Form CNov 18, 20190001670254-19-000657
    EDGAR
Source: ManualCIK 0001794074FLShare price $10.00

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.