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Hidrent

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Hidrent Inc.

Retail & Consumer · Dallas, TX · Founded 2019

Hidrent: on-demand labor service for off-duty firefighters

Post-money valuation
$8.6M
As of Oct 2022 · from Hidrent Preferred Stock 3 · pre-money + amount raised, not a traded price
Total raised
$291,927
Across 3 rounds since 2019
Latest share price
$0.57
Hidrent Preferred Stock 3 offering price

Financials

FY2017–FY2021 · from SEC filings · hover any figure for its source
$9
−$111K
2017
$133K
−$157K
2018
$124K
−$77K
2019
$262K
−$229K
2020
$429K
−$321K
2021
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2017
FY2018
FY2019
FY2020
FY2021
Income statement
Revenue
$9
$132,900
$123,500
$261,786
$429,438
Cost of goods sold
$13
$120,610
$108,680
$229,623
$408,174
Gross margin
-51%
9%
12%
12%
5%
Net income
-$111,023
-$156,903
-$76,810
-$229,207
-$320,506
Taxes paid
$0
$0
$0
$0
$0
Balance sheet
Cash
$0
$0
$0
$18,529
$147,494
Accounts receivable
$0
$0
$0
$40,349
$33,816
Total assets
$161
$7,544
$15,988
$59,082
$187,144
Short-term debt
$0
$0
$0
$323,222
$265,574
Long-term debt
$0
$0
$0
$44,802
$557,000
Total liabilities
$0
$0
$0
$368,024
$822,574
Other
Headcount
1
0
2

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited; no pill means the filing didn’t state one. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Post-money = pre-money + amount raised · caps marked
$3.0M
Valuation cap
$8.6M
post-money
Hidrent Crowd SAFE 2
Hidrent Preferred Stock 3

A dashed amber step is a SAFE/note valuation cap — a conversion ceiling agreed for that instrument, not a priced valuation of the company. Steps are not comparable across bases.

Fundraising history

Hidrent Preferred Stock 3ClosedReg CF · Preferred Equity · via StartEngine
Raised $148.7K / $535KInvestors 184Post-money $8.6M
Hidrent Crowd SAFE 2ClosedReg CF · SAFE · via Republic
Raised $100.1K / $490KInvestors 313Valuation cap $3M
Hidrent Convertible Note 1ClosedReg CF · Convertible Note · via SeedInvest
Raised $43.1K / $1.1M

Team

12 people
Dave HeimbuchFounder
Founder, CEO, President, Secretary, and Treasurer

Dave is a 20+ year marketing veteran who has participated in over $1B worth of successful startup exits including: Photobucket, YuMe, Tapad and Shazam. His responsibilities at Hidrent include overall business strategy and direction.

David Heimbuch
CEO, Director, President, Secretary and Treasurer
Kapil Khanna
Fractional CTO

Kapil is an IT leader with 15+ years of experience in enterprise architecture, integration and systems design. He's an entrepreneur at heart who is comfortable diving into technical details with a focus on strategic outcomes. His current focus is Cloud Computing and I.T. transformation. Kapil has worked with several Fortune 500 & startups in the hospitality, oil and gas, social media monitoring, payment card, publishing, telecom, mobile gaming & consumer Internet space. He currently allocates up to 5 hours per week on helping Hidrent navigate the technical landscape. His knowledge of the technology landscape is exceptional and he is able to execute on a business vision. As a serial entrepreneur, Kapil understands and appreciates the various facets of a business. He's an advocate of the agile methodology for systems development.

Salma Hatim
Fractional CFO

Salma is a CPA and entrepreneur who is passionate about accounting, finance and business. In her career, she has served businesses from all over the world and with different accounting guidance, ensuring they are compliant, performant and continuously growing. She has worked with businesses of all shapes, models, industries - from start-ups to billion-dollar companies. Salma participated in two IPOs and has been involved in multiple advisory projects including research of complex accounting treatments. Salma allocates 5-10 hours/week helping Hidrent manage their finances.

Daniel Huvane
Director of Communications

An experienced communicator and leader, Dan is responsible for public outreach, marketing initiatives, and customer support, among other duties, on a full time basis. He initially worked jobs as an early Hidrent Pro himself before taking up a larger role with us, a side gig that led to consistent work as an independent contractor and handyman. Dan is a red card carrying wildland firefighter and a former seasonal employee with the US Forest Service, and has led numerous disaster response operations using the ICS model in Texas, Puerto Rico, and the Bahamas. He has served with distinction as a Marine Corps officer since 1996, and has held some of the most senior communication and public affairs positions in the service. Dan previously directed communication for Team Rubicon Global and a handful of other organizations, and comes from a firefighter family himself.

Dmitri Love
Head of Product

Dmitri Love’s story started nearly 7 years ago when he was studying biochemistry at the University of Arkansas. After a serious knee injury (he was an avid soccer player) sidelined him for a long recovery, Love taught himself to code and became a software engineer. Dmitri supports Hidrent with all product related developments and advancements. He is also another Shark Tank alum.

Agustin Giacchello
Lead Developer

Agustin is a software engineer based in Uruguay (South America). From the beginning, his mission has been to empower the work of other companies by creating high-quality technology services that grow their businesses. He'se been able to not just deliver beautiful projects, but has also joined Hidrent's team to help drive our vision.

Jennifer Hyla
Search Engine Optimization

Jennifer is an end to end digital marketing expert focused on the strategy and execution of Technical SEO, Content Marketing and User Experience across paid, owned and earned media. She's also an accomplished Product Marketing specialist who has been tasked with building and selling new service offerings around SEO and Content. Proven successes in building out a product and service to support and grow existing and new client programs.

Kurt Becker
Board Member & Investor

Kurt Becker is the Chief Operating Officer for the International Association of Fire Fighters Financial Corporation. Prior to leading the Financial Corporation, Kurt was a Paramedic for 26 years, and a Fire Fighter for 22 years, serving on a busy urban ladder company in the metropolitan St. Louis, Missouri region. He also served as a District Vice President for IAFF Local 2665 for 17 years and was recently honored as an Emeritus member of their Executive Board. Kurt also served as the President of the St. Louis County Fire Academy Board of Directors for ten years, and from 2008 to 2020 Kurt served as an IAFF State Staff Representative and 2nd District Field Service Representative, as well as represented the 2nd District on the IAFF’s standing Committee on Occupational Safety and Health. Kurt earned a bachelor’s degree and MBA in Management from Webster University. He and his wife Tiffany have been married for nearly 30 years, and have two children who have completed college and are establishing their adult lives in St. Louis.

Show 3 more people
Kyle Dyer
Designer

Kyle believes in design, it's power to communicate, and its ability to create inspiring & memorable experiences. Communication is key to the success of our business and Kyle helps Hidrent identify our audience, tell them our story, and inspire people to action.

Matty Mullen
Brand Ambassador

Matty is a 21 year Los Angeles City Firefighter who handles any firefighter related questions from our incredible crew of over 5,000 Hidrent Pros. Matty has the knowledge and wisdom to solve any issue in a timely and effective manner. He is also still an active firefighter and has his finger on the pulse with all Hidrent Pro questions or concerns.

Megan Ellis
Customer Support

In addition to being a grade school teacher, Megan helps Hidrent with customer support and operations. She is passinoate about helping people solve problems. Megan is a bright light that handles inbound and outbound customer support at Hidrent with confidence and a smile.

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 2 of 7 annual reports (FY2019–FY2025)

Missing: 2020, 2022, 2023, 2024, 2025

313 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C/ASep 13, 20220001665160-22-002393
    EDGAR
  • Form CJun 21, 20220001665160-22-001837
    EDGAR
  • Form C-ARJun 16, 20220001665160-22-001818
    EDGAR
  • Form C-UFeb 1, 20210001778787-21-000002
    EDGAR
  • Form C/AOct 21, 20200001778787-20-000003
    EDGAR
  • Form CJul 14, 20200001778787-20-000002
    EDGAR
  • Form C-ARMar 30, 20200001778787-20-000001
    EDGAR
  • Form C-UAug 26, 20190001778787-19-000004
    EDGAR
Source: ManualCIK 0001778787DEShare price $0.57

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.