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Hold The Magic

Operating

HOLD THE MAGIC, INC.

Retail & Consumer · Lafayette, CA · Founded 2017

Woman-founded

Re-imagining the tooth fairy tradition with tiny gifts that deliver magic

Valuation cap ⓘ
$10.0M
As of Apr 2023 · from Reg CF Offering (2022) · a SAFE/note conversion ceiling, not a priced valuation
Total raised
$404,475
Crowd $79K · Private $325K · 2 rounds since 2019

Financials

FY2020–FY2022 · from SEC filings · hover any figure for its source
$50K
−$122K
2020
$109K
−$118K
2021
$110K
−$111K
2022
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2020 reviewed*
FY2021 reviewed*
FY2022
Income statement
Revenue
$49,575
$108,741
$110,454
Cost of goods sold
$23,962
$47,541
$23,813
Gross margin
52%
56%
78%
Net income
-$122,290
-$117,907
-$111,195
Taxes paid
$0
$0
$0
Balance sheet
Cash
$165,284
$140,151
$70,409
Accounts receivable
$0
$0
$0
Total assets
$203,049
$185,981
$108,986
Short-term debt
$20,597
$21,077
$16,948
Long-term debt
$234,600
$334,600
$42,722
Total liabilities
$255,197
$355,677
$59,670
Other
Headcount
—
1
0

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Valuation caps on SAFE / convertible note rounds
$10.0M
Valuation cap
Reg CF · SAFE · Apr 2022

Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth.

Fundraising history

Reg CF · SAFE · Apr 2022Closedvia Republic
Raised $79.5K / $500KInvestors 63Valuation cap $10M

Team

1 person
Shannon Cahoon
Chief Executive Officer

Names and titles as disclosed on SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 1 of 4 annual reports (FY2022–FY2025)

63 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-ARApr 19, 20230001908756-23-000001
    EDGAR
  • Form C-TRApr 19, 20230001908756-23-000003
    EDGAR
  • Form C/AJun 24, 20220001908756-22-000003
    EDGAR
  • Form CApr 26, 20220001908756-22-000001
    EDGAR
Source: ManualCIK 0001908756DE

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.