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HUMANITEA

Operating

HUMANITEA COMPANY, INC.

Food & Beverage · Packaged Drink · Irvine, CA · Founded 2016

Organic teas and lemonade in sustainable packaging

Post-money valuation ⓘ
$7.9M
As of Feb 2024 · from Reg CF Offering (2023) · pre-money + amount raised, not a traded price
Total raised
$52,514
Across 1 round since 2023
Latest share price
$2.00
Reg CF · Common Stock · Dec 2023 offering price

Financials

FY2021–FY2023 · from SEC filings · hover any figure for its source
$214K
−$555K
2021
$390K
−$895K
2022
$283K
−$725K
2023
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2021 reviewed*
FY2022 unaudited
FY2023 unaudited
Income statement
Revenue
$213,768
$389,589
$282,972
Cost of goods sold
$495,707
$902,888
$654,603
Gross margin
-132%
-132%
-131%
Net income
-$554,918
-$894,856
-$724,605
Taxes paid
$0
$0
$0
Balance sheet
Cash
$12,935
$5,294
$2,950
Accounts receivable
$109,174
$173,628
$293,852
Total assets
$359,746
$348,845
$473,239
Short-term debt
$0
$14,251
$31,237
Long-term debt
$893,831
$1,660,994
$2,584,957
Total liabilities
$893,831
$1,675,245
$2,616,194
Other
Headcount
—
5
5

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$7.8M
pre-money
Reg CF · Common · Dec 2023

Blue bars are the pre-money valuation the company stated for a priced round.

Fundraising history

Raised $52.5K / $1.2MInvestors 139Post-money $7.9M

Team

6 people
Jeffrey McClellandFounder
CEO, Chairman of the Board

This year marks 29 years in the beverage industry with a long list of successful companies which I was CEO and co-founder. During many of these years, my brother, Lance and I talked about creating a business where we can build a company and at the same time make a difference in the world by paying it forward. In January of 2020, we saw a fateful opportunity to make that dream a reality. The former owners of a brand called HUMANITEA wanted to sell their brand. Lance and I purchased HUMANITEA during the heart of the pandemic June 1st, 2020. We recruited a very experienced team and expanding our company with this new tasty product people really like. Most importantly, our mission to help others is a reality with this brand as we partnered with 2 incredible humanitarian organizations helping kids in Foster Care and assisting with Suicide Prevention. They are tough topics to discuss but we accept the challenge to assist in battling these humanitarian issues. Please join our team in making a difference: Great Tea for a Great Cause!

Lance McClellandFounder
VP Supply Chain & Procurement, Board Member

Owner and operator of numerous successful beverage companies that partnered with the largest beverage companies and retailers in the United States. Possesses 28 years of experience successfully overseeing the operations of numerous beverage companies. Experience includes overseeing all logistics and procurement strategies as well as the negotiations and relationships management with vendors.

Jeff McClelland
CEO and Chairman of the Borad
Joe M Garza
Chief Sales Officer, Board Member

Joe Garza has a genuine passion for the beverage industry and brings over 25 years of successful brand building experience. Having been a key member of iconic start-up brands: SoBe, VitaminWater, Fuze, and Muscle Milk where he has been credited with leading distribution efforts in the Los Angeles Market. Joe's work ethic, leadership skills, effective communication and "Influential relationships" has allowed him to thrive today.

Dana Staal
V.P. Quality Assurance, Board Member

I have worked in beverage manufacturing for over 30 years with experience in Dairy, Water, Soft Drinks, Juices and Teas. Worked with various packaging such as Pet Bottles, Cans, Gable Top, Portion Cups and Tetra Pak. Manage Co-Packing Operations: Scheduling, Production and Quality. Approve Manufactures and Suppliers. Assure compliance with all state and federal laws in regards to food safety. Assure customer satisfaction by providing a product that exceeds expectations. Provide excellent customer service within the company and with all partners of the company. Work closely with R&D to provide new products or improve current products.

Diane McClelland
Board Member

Diane McClelland is an award-winning business and community leader for over 35 years and is known for her innovation and servant leadership style that creates business and social impact. McClelland has a global business network that can be key in raising awareness and potential capital for the company.

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 1 of 3 annual reports (FY2023–FY2025)

139 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-ARJun 27, 20240001665160-24-001023
    EDGAR
  • Form CDec 11, 20230001665160-23-001977
    EDGAR
Source: ManualCIK 0002002933CAShare price $2.00

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.