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Humblemaker Coffee

Out of Business

Humblemaker, LLC

Food & Beverage · Packaged Drink · Seal Beach, CA · Founded 2016

"Crafted wellness in every cup

Post-money valuation ⓘ
$9.8M
As of Apr 2022 · from Reg CF Offering (2021) · pre-money + amount raised, not a traded price
Total raised
$1,059,089
Crowd $135K · Private $924K · 3 rounds since 2019
Latest share price
$5.25
Reg CF · Common Stock · Nov 2021 offering price

Financials

FY2019–FY2021 · from SEC filings · hover any figure for its source
$195K
−$208K
2019
$264K
−$374K
2020
$349K
−$277K
2021
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2019 reviewed
FY2020 reviewed
FY2021
Income statement
Revenue
$195,155
$263,617
$348,563
Cost of goods sold
$119,829
$120,327
$144,950
Gross margin
39%
54%
58%
Net income
-$208,355
-$373,717
-$276,667
Taxes paid
$0
$0
$0
Balance sheet
Cash
$174,322
$29,774
$176,332
Accounts receivable
$7,347
$7,401
$29,443
Total assets
$271,657
$182,367
$411,025
Short-term debt
$106,042
$3,146
$24,531
Long-term debt
$87,461
$120,890
$187,111
Total liabilities
$193,503
$124,036
$211,642
Other
Headcount
—
5
5

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$9.7M
pre-money
Reg CF · Common · Nov 2021

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

$5.25$2.625$1.00
Sep 2019Nov 2021
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Cap table

Principal holders% as the filing states it, Nov 2, 2021

  • Future Options USA, Inc35.2%of company
  • McCardle Trust17.4%of company
  • Bryan Marseilles13.4%of company
  • David Bahnsen8.7%of company
  • Mark Griffith6.6%of company
  • Ryan Anderson3.3%of company
  • Kult Kreator2.4%of company
  • Paul R. Huff2%of company

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $135.1K / $1.1MInvestors 143Post-money $9.8M

Team

10 people
Bryan MarseillesFounder
Chief Creative Officer

Experienced designer, creative director & coffee entrepreneur with over 20 years creating brands, products and packaging for national and globally distributed CPG and fashion brands. *Co-founder and formerCreative Director of Seaworth Coffee Co. *Creative director of Cremo Company (acquired by Edgewell for$235M in 2020) *Founder of Marsay Designs *Former Creative Director for Initium Eyewear (acquired in 2010)

Chris SmithFounder
CEO

Experienced entrepreneur and executive with over 20 years dedicated to founding, financing and growing emerging brands in the fashion apparel, optical and CPG sectors. *Former SVP & CFO of Iron & Resin, an omni-channel outdoor lifestyle brand. *Employee #1 – GM & Shareholder of global lifestyle brand RAEN Optics *Founder & Managing Director of Future Options Brand Management *Co-founder & General Partner of multi-door retail concept Harlow Boutique

Bill Sipper
Sales & Distribution

Managing Direcotor of Cascadia Management, a leading brand development agency with a history of developing and scaling emerging beverage brands in the retail channel that include: *Liquid Death *Hint Water *Zico *Naked Juice *Nantucket Nectars

Darin Dennee
Advisor/Investor

Entrepreneur and cross functional consumer lifestyle executive with social impact expertise.

David Bahnsen
Advisor/Investor

Chief Investment Officer, Managing Partner at The Bahnsen Group

David Vartanian
Growth Advisor

CPG executive with experience in start-ups, new product launches & emerging brands. https://www.bevnet.com/news/2021/david-vartanian-joins-hop-wtr-as-co-founder-chief-sales-officer/

Doug Beacom
Operations Advisor

Food & Beverage supply chain, manufacturing & production expert.

Lara Hogan
Public Relations

Over twenty years of CPG brand marketing and communications experience with leading brands such as: *Health-Ade *gimME Snacks *Coolhaus

Scott Prunier
eCommerce Advisor

eCommerce and digital marketing guru specializing in food & beverage and lifestyle brands.

Show 1 more person
Tony Luna
Coffee Director

Humblemaker employee #1 and Specialty Coffee Association (SCA) certified coffee expert with 10+ years of barista and hospitality experience that includes training with prominent 3rd wave craft coffee companies Counter Culture and Blue Bottle.

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredDissolved / liquidated

Filed 1 of 5 annual reports (FY2021–FY2025)

143 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-ARMay 5, 20220001665160-22-001586
    EDGAR
  • Form C-UMay 4, 20220001665160-22-001564
    EDGAR
  • Form C/AApr 20, 20220001665160-22-000698
    EDGAR
  • Form CNov 2, 20210001665160-21-001948
    EDGAR
Source: ManualCIK 0001889530CAShare price $5.25

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.