HYLETE
OperatingHylete, Inc.
Beauty & Fashion · Solana Beach, CA · Founded 2012
Fitness Lifestyle Brand Community Built, Backed, and Driven
Financials
FY2014–FY2021 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round. Dotted grey bars are our estimate for rounds that didn't state one: the round's share price × the shares outstanding in its filings. Same measure as blue, but rougher.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines, and each class is drawn as its own line.
Cap table
Share counts as of Apr 1, 2022| Class | Outstanding | Votes / share | Share of total | Liquidation | Last price |
|---|---|---|---|---|---|
| Common Stock | 15,587,941 | 1 | 17.7% | paid 3rd | $0.29Jun 2022 |
| Series B-1 Preferredpreferred | 29,475,339 | — | 33.5% | — | — |
| Series B5 Preferred Stockpreferred | 15,587,941 | — | 17.7% | — | — |
| Series B-3 Preferredpreferred | 14,142,088 | 1 | 16.1% | — | — |
| Series B-4 Preferredpreferred | 12,474,000 | — | 14.2% | — | — |
| Series B Preferred Stockpreferred | 800,752 | 1 | 0.91% | — | — |
| Total | 88,068,061 | 100% |
Shares outstanding over timein today's share terms
Changes in named holdersshares in today's terms · % of all shares at the time
- Matt Paulson84K (0.4%) Sep 2017 → 3.0M (8.69%) Jul 2018 → 3.0M (8.54%) Apr 2019
- Ron Wilson4.0M (18.9%) Sep 2017 → 3.9M (11.2%) Apr 2019 → 3.9M (14.5%) Feb 2020 → 3.8M (17.4%) May 2022
- James Caccavo3.1M (14.4%) Sep 2017 → 1.7M (6.43%) Feb 2020
Principal holders% as the filing states it, Jun 10, 2022
- Black Oak Capital21,933,642 Series B-2A Preferred Stock—of votes
- Black Oak Capital29,475,339 Series B-1 Preferred Stock—of votes
- Black Oak Capital1,936,074 Series B-3 Preferred Stock—of votes
Sold to the crowd
- Reg CF · Feb 20171,000,000 shares at $1.00$1M· 1,646 investors
- Reg A+ · Sep 20171,676,896 Class B Common Stock at $1.25$2.1M
- Reg A+ · Mar 2018$946K
- Reg A+ · Jul 2018500,435 Class B Common Stock at $1.75$875.8K
- Reg CF · Nov 20191,069,701 shares at $1.00$1.1M· 1,225 investors
- Reg A+ · Feb 20201,332,312 Class A Common Stock at $1.00$1.3M
- Reg CF · Apr 20201,433,172 shares at $1.00$1.4M· 2,061 investors
- Reg CF · Jun 2022539,785 shares at $0.29$156.5K
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
15 people
Adam started his career with PricewaterhouseCoopers and has over 15 years of experience serving as a Chief Financial Officer, mostly with the consumer products space. Since April 2017, Adam has been the Chief Financial Officer of National Cardiac, Inc. From March 2016 to December 2016 he was the Chief Operating Officer and Chief Financial Officer of Lamkin Corporation, serving as its Vice President of Finance from May 2010 to February 2016. Adam was also a co-founder of Mad Dog Multimedia, Inc. which grew to over$40 million in sales. He holds a BS in Accounting from Binghamton University School of Management and an MBA from The Wharton School, University of Pennsylvania.
Matthew Paulson has been our Vice President, Business Development since our company’s founding in 2012. Earlier in his career, he also co-founded Xtreme Sponge, a cleaning supply company. Prior to HYLETE, Matt worked as the Director of Sales and Marketing for Jaco Clothing. He holds a BS from the Marriott School of Management, Brigham Young University, and an MBA from San Diego State University.
Ron L. Wilson, II has been our President, Chief Executive Officer and Chairman of the Board since our company’s founding in 2012. Ron was also the founder of Jaco Clothing, Kelysus, and 180s, which grew to over $50 million in sales and achieved a ranking of #9 on Inc. Magazine’s 500 fastest growing companies. Ron is a former Ernst & Young Entrepreneur of the Year National Finalist and a Sports & Fitness Industry Association “Top 25 Leaders in Sporting Goods”. He holds a BS in Industrial and Systems Engineering from Virginia Tech and an MBA from The Wharton School, University of Pennsylvania. Ron’s experience in the apparel industry qualifies him to serve on our board of directors.
Jamie Wardlow has been our Vice President, Marketing since April 2013. Jamie is the former E-Commerce Manager at Nixon Watches and Jaco Clothing. Jamie holds a BS in Marketing from San Diego State University.
Kate Nowlan has been our Vice President, HYLETE Experience since June 2018. Kate was the Co-Founder of GRACEDBYGRIT. She was a finalist for 2016 San Diego Woman of the Year, and Finalist for 2018 Top Business Leaders Under 40 for the San Diego Business Journal. Kate received a BA in Sociology and Psychology from the University of Massachusetts, Amherst.
Pete Dirksing has been our Vice President, Product since March 2014. Prior to joining our company, from 2012 to 2014 Pete was the Director of Product at X-1 Audio and held the same positions prior to that at Jaco Clothing. Pete holds a BA from the University of California, San Diego.
Scott Kennerly has been our Vice President, Technology and Operations since October 2014. Prior to joining our company, from 2009 to 2014, Scott was the Director of Technology and E-Commerce at X-1 Audio, specializing in full-cycle e-commerce integration and business automation.
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Names and titles as disclosed on SEC Form 1-A, SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 6 of 10 annual reports (FY2016–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 86 filings on EDGAR- Form C-WJan 12, 20230001665160-23-000051EDGAR
- Form C/ANov 4, 20220001665160-22-002868EDGAR
- Form 1-SASep 22, 20220001683168-22-006520EDGAR
- Form C/AJul 29, 20220001665160-22-002126EDGAR
- Form C/AJun 15, 20220001665160-22-001807EDGAR
- Form CJun 10, 20220001665160-22-001791EDGAR
- Form 1-UMay 5, 20220001683168-22-003221EDGAR
- Form C-AR/AMay 4, 20220001683168-22-003143EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.