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It's By U

Operating

ITSBYU, INC.

Agriculture · New York, NY · Founded 2016

Woman-founded
Visit website

Ending the cycle of flower waste through farm-direct floral subscriptions

Valuation cap ⓘ
$8.0M
As of Dec 2020 · from Reg CF Offering (2020) · a SAFE/note conversion ceiling, not a priced valuation
Total raised
$769,774
Crowd $70K · Private $700K · 2 rounds since 2017

Financials

FY2018–FY2020 · from SEC filings · hover any figure for its source
$172K
−$310K
2018
$246K
−$212K
2019
$58K
−$104K
2020
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2018 reviewed*
FY2019 reviewed*
FY2020
Income statement
Revenue
$172,169
$246,367
$57,873
Cost of goods sold
$20,586
$60,077
$13,082
Gross margin
88%
76%
77%
Net income
-$309,936
-$211,666
-$104,056
Taxes paid
$0
$968
$0
Balance sheet
Cash
$95,096
$21,036
$164,231
Accounts receivable
$0
$0
$0
Total assets
$95,096
$21,036
$164,231
Short-term debt
$61,076
$54,672
$51,922
Long-term debt
$0
$0
$0
Total liabilities
$61,076
$54,672
$51,922
Other
Headcount
—
0
0

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Valuation caps on SAFE / convertible note rounds
$8.0M
Valuation cap
Reg CF · SAFE · May 2020

Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth.

Fundraising history

Reg CF · SAFE · May 2020Closedvia Republic
Raised $69.8K / $1.1MInvestors 171Valuation cap $8M
Rule 506(b) · Equity · Jun 2017Closed
Raised $700KInvestors 11

Team

2 people
/s/ Caroline Strzalka
CEO, Director
/s/Christine Strzalka
Director

Names and titles as disclosed on SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 1 of 6 annual reports (FY2020–FY2025)

171 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-TRMay 10, 20210001725994-21-000004
    EDGAR
  • Form C-ARApr 30, 20210001821386-21-000004
    EDGAR
  • Form C-UJan 4, 20210001725994-21-000001
    EDGAR
  • Form C/AOct 8, 20200001725994-20-000006
    EDGAR
  • Form C/AMay 20, 20200001634025-20-000004
    EDGAR
  • Form C/AMay 15, 20200001725994-20-000003
    EDGAR
  • Form CMay 15, 20200001725994-20-000002
    EDGAR
  • Form DJan 10, 20180001725994-18-000001
    EDGAR
Source: ManualCIK 0001725994DE

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.