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Satterfield's Jewelry Warehouse

Operating

Jewelry Warehouse Inc

Retail & Consumer · West Columbia, SC

Latest valuation
—
No round has disclosed a priced valuation or cap.
Total raised
$43,000
Across 1 round since 2018

Financials

FY2016–FY2017 · from SEC filings · hover any figure for its source
$6.7M
−$769K
2016
$7.4M
−$519K
2017
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2016 unaudited*
FY2017 unaudited*
Income statement
Revenue
$6,693,539
$7,429,226
Cost of goods sold
$3,187,339
$3,650,183
Gross margin
52%
51%
Net income
-$769,100
-$518,505
Taxes paid
$0
$0
Balance sheet
Cash
$281,310
$16,601
Accounts receivable
$148,977
$133,501
Total assets
$4,449,964
$2,955,473
Short-term debt
$79,541
$527,974
Long-term debt
$1,645,046
$1,267,072
Total liabilities
$1,724,587
$1,795,046
Other
Headcount
—
53

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Fundraising history

Reg CF · Debt · Apr 2018Closedvia StartEngine
Raised $43K / $107KInvestors 23

Team

19 people
George SatterfieldFounder
Founder

George Satterfield created the Jewelry Store, Robyn Ann, in 1965. As an avid Carolina fan, he also began to carry Gamecock merchandise and Clemson merchandise to stir up the rivalry. He was the original creator of the "Beat Stickers" we offer for free every football season. In the late 1970s, for a number of resasons, Robyn Ann was rebranded as Jewelry Warehouse that is known today. George passed away in 2005 and the company was passed to his son, Scott Satterfield.

Scott Satterfield
President

Scott Satterfield is the sole owner of Satterfield's Jewelry Warehouse. He has been the president of the company since 2005 with the passing of George Satterfield. He has worked for the company for 48 years.

Brandi
Web & Social Media

5 years

Cayce Store
Cayce, SC

12 Total Employees

Debbie
Systems Administrator

27 years

Elizabeth
Bookkeeper & HR

18 years

Harbison Store
Columbia, SC

11 Total Employees

Heather
Personalization & Buyer

8 years

Janie
Shipper

11 years

Show 10 more people
Jelene
Web & Social Media

7 years

Karissa
Special Order

7 years

Kevin
Traditions Buyer

14 years

Lacy
Web Product Processing

1 year

Lexington Store
Lexington, SC

12 Total Employees

Ljiljana
Accounts Payable

4 years

Marilyn
Jewelry Buyer

39 years

Michael Satterfield
Store Manager

Michael Satterfield is the son of Scott Satterfield and has worked as a store manager in the company for three years.

Patricia
Data Entry

20 years

Thomas
Product Processing

4 years

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 0 of 8 annual reports (FY2018–FY2025)

Missing: 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025

23 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-UJul 26, 20180001665160-18-000729
    EDGAR
  • Form CApr 25, 20180001665160-18-000344
    EDGAR
Source: SEC EDGARCIK 0001736662SCLast synced Aug 17, 2026

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.