
Junto Bicycle Works
OperatingJunto Bicycle Works, Ltd.
Transportation · Philadelphia, PA
Financials
FY2016–FY2017 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Valuation caps on SAFE / convertible note roundsDashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth.
Fundraising history
Team
8 people
Brian is the Founder of Junto. He had his first (HOLY SHIT MOMENT) EBike ride in 2016...and the rest is history. Brian is an expert in early stage companies. Prior to Junto, Brian was the Founder of Powell & Mahoney Craft Cocktail Mixers in 2010 - America’s #1 brand of Premium mixers. Brian is also a Partner/Founder of Upgrade Partners (from 2016 to present), a boutique consulting agency in the Better-for-You & Organic Foods Industry. Having focused on rapid growth brands throughout his career, Brian was an Executive VP at Stirrings, which was Sold to Diageo in 2010. Prior to that Brian & Simon Goode founded allGoode Organics- a start-up in the nascent ORGANIC FOODS Movement. Prior to allGoode, Brian & Simon worked together at Balance Bar which was sold to Kraft Foods for $268M in 2000. Brian’s early experience was in Sales Management at The Nutrasweet Company, Hanover Brands and Bell & Evens. Brian lives in Philadelphia with his wife of 29 years, Sandra, his two children & three dogs. Brian studied History at St Joseph’s University in Philadelphia. Since founding the company in November 2016, Brian spends at least 60% of his time working on Junto but also continues his consulting work for Upgrade Partners (about 16 hours a week.)

Simon has been COO of Junto since January 2017. He is an expert in early and growth stage healthy living companies. Previously, from 2010 - 2016, he served as CEO & President of Promax Nutrition Corporation, the distributor of Promax and Pure Organic nutrition bars, where he drove exponential growth of Pure Organic brand and engineered the sale of both brands to strategic investors in 2016. Simon has held a number of senior general management and marketing positions in the food & nutrition business. Simon holds an MBA from the Anderson School at UCLA and BS, Economics from the London School of Economics. Simon spends at least 60% of his time working on Junto but is also principal of Goode Consulting where he is involved with select other food and beverage projects (about 16 hours a week.)

Mike has been with Junto since the beginning and currently serves as a founding member and chief of design. Pulling from his tenure at Philadelphia's University of the Arts, where from he received his BS in Industrial Design, he was principally responsible for the aesthetic and iconographic development of the brand. Essential to Junto's product development, marketing strategy, and online presence, Mike is as much the glue in day to day operations as he is an independent driving force. Prior to Junto, Mike managed product design and sourcing in the high-end timepiece industry which took him to China on multiple occasions and solidified him as a capable agent of the manufacturing world.

Junto was conceived over a patio conversation between Sam and Brian in the summer of 2016. Since then, Sam has served as a founder and the head of product, drawing from a lifelong obsession with bicycles and a fascination for manufacturing. With a rich history of wrenching, racing, and urban commuting, Sam brings a unique and concrete vision to the product line at Junto. Born and raised in Philly, Sam flew the coop when it came to higher education and studied at Kenyon College in Ohio, where much of his worldview would be formed and ultimately find its way into Junto’s mission. Defeating car culture, spurring urban mobility, and unlocking the socio-economic potential of our urban city centers is a vision worth working toward, and Sam ensures Junto’s products are as physically up to the task as they are conceptually.

Steven Nisi, our customer service and logistics manager, has been working in the cycling industry for years. Steve's primary role at Junto is to make sure the customer experience with Junto exceeds all expectations from the first order placement on the website to the first ride in the neighborhood. Steve draws on his experience riding across the world, and working in bike shops on the East coast and across the Midwest. In his off time from Junto, he is still a part-time professional bicycle mechanic at Bicycle Garage Indy, one of the Midwest's largest bicycle retailers.

In 2005 David founded and is still currently CEO of PeopleShare. PeopleShare has grown to become the largest public or privately held staffing company in Pennsylvania and one of the top 100 largest staffing companies in the country. PeopleShare specializes in temp, temp-to-hire, and direct hire staffing in the clerical, light industrial, and financial staffing. He serves as a Director of Junto Bikes (starting March 2018) and spends about 3 hours a week with the company. Board Positions Appointed by Philadelphia Mayor Nutter, David has served since 2008 on the board of Philadelphia Works and on the Advisory Board to Temple’s Graduate Fox Business School since 2009. Prior to starting PeopleShare, David founded Keystone Staffing a temporary service company providing clerical, accounting and light industrial employees to businesses in Southeastern Pennsylvania. David sold Keystone to a publicly traded, $2 billion staffing company. As the East Coast Regional Manager for the new company, David led his region from $5 million in revenue to $53 million over the following 4 years opening 10 offices in major markets.

John DeVincent is a software marketing veteran who has successfully built marketing teams for Docupace Technologies, eMoney Advisor and VerticalNet. As a Director at Junto Bikes (starting November 2017), he spends 3 hours a week with the company. John started as an investment advisor (holding Series 7 and 63 licenses) for a regional Asset Management company where he started his career. John went on to develop a retail chain of sporting goods stores where he expanded the footprint and launched the company’s e-commerce facilities. Most recently from 2014-2017, John served as EVP Marketing for Docupace Technologies, a document management automation software company. In addition to sitting on the board at Junto he holds board seats with MobSoc Media (from 2009 - Present) and Key Insight.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 0 of 8 annual reports (FY2018–FY2025)
Missing: 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.