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Kari Gran

Operating

Kari Gran Inc.

Industrial & Manufacturing · Seattle, WA · Founded 2018

Women-owned, clean, sustainable skincare

Post-money valuation ⓘ
$11.3M
As of Sep 2022 · from Reg CF Offering (2022) · pre-money + amount raised, not a traded price
Total raised
$2,500,461
Crowd $320K · Private $2.2M · 2 rounds since 2022
Latest share price
$0.77
Reg CF · Common Stock · Apr 2022 offering price

Financials

FY2020–FY2024 · from SEC filings · hover any figure for its source
$1.4M
−$380K
2020
$1.7M
−$611K
2021
$1.6M
−$495K
2022
$1.5M
$59K
2023
$1.6M
−$249K
2024
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2020 reviewed
FY2021 reviewed
FY2022 unaudited
FY2023 unaudited
FY2024 unaudited
Income statement
Revenue
$1,373,558
$1,653,896
$1,635,317
$1,541,041
$1,578,117
Cost of goods sold
$305,365
$453,972
$407,970
$357,679
$543,737
Gross margin
78%
73%
75%
77%
66%
Net income
-$380,002
-$610,902
-$495,118
$58,920
-$249,426
Taxes paid
$0
$0
$0
$3,000
$0
Balance sheet
Cash
$34,890
$29,363
$128,213
$96,506
$23,632
Accounts receivable
$53,840
$159,036
$11,436
$26,084
$44,735
Total assets
$360,276
$483,637
$377,642
$447,416
$429,484
Short-term debt
$22,272
$483,637
$699,413
$697,501
$349,643
Long-term debt
$202,351
$0
$0
$0
$567,397
Total liabilities
$224,623
$483,637
$699,413
$697,501
$917,040
Other
Headcount
—
10
9
8
5

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$11.0M
pre-money
Reg CF · Common · Apr 2022

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

$0.77$0.385$0.4763
Feb 2022Apr 2022
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Cap table

Principal holders% as the filing states it, May 21, 2025

  • Kari Gran3,600,000 Common Stock38.0%of company
  • Lisa Strain1,111,110 Preferred Stock24.0%of company

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $320.5K / $1.1MInvestors 246Post-money $11.3M

Team

5 people
Kari GranFounder
President and Board Director

Kari co-founded Kari Gran in January of 2011. Since then she has been the company’s key formulator, as well as the primary consumer-facing spokesperson. Kari is recognized within the clean-beauty industry as an early leader, and has spoken to key industry groups, including Sustainable Cosmetics Summit North America and Clean Beauty Con. Kari has been formulating beauty products for over 25 years, having studied formulation at Bastyr College, and with Formula Botanica (a leading European school teaching organic cosmetic science), as well as in consultation with respected formulator, Joan Morais in California. In her prior life, Kari spent 15 years as a successful real estate agent in Seattle. Like Lisa, she began her career learning the art of rabid customer service working in the accounting group at Nordstrom.

Lisa StrainFounder
Chief Executive Officer and Board Director

Lisa co-founded Kari Gran in January of 2011. Early in her career she worked in two of Seattle’s biggest advertising agencies, where she developed brand and promotional campaigns, most notably for the launch of Cellular One service in the Pacific Northwest. She then spent 20 years as a managing broker, becoming one of the top-selling agents of luxury real estate in the Seattle market. She cut her teeth as a salesperson at Nordstrom, where she stole many of the ideas and practices that created the world-class customer-service ethos at Kari Gran Inc.

Brent Turner
Board Director

Brent has served as President and Chief Operating Officer at rover.com (NASDAQ:ROVR) since January 2014. Previously, he served as president at Code Fellows from 2013 until 2014. Brent brings an extensive background in eCommerce and digital marketing, having served as EVP, Call Products, at Marchex; GM, Search & Display, at Microsoft; and VP/GM, Vertical Networks, at aQuantive. Brent participated in the 2018 Kari Gran preferred stock offering and has been a close advisor to the company since that time.

Clark Kokich
Treasurer

Clark is a consultant and operating partner at Periscope Equity. He has been on the board of LiveRamp (NYSE:RAMP), a leading company in the field of data connectivity, since 2009 and is currently chairman of the board. Prior to that Clark was an executive at Razorfish, a leading Seattle-based global consultancy in digital marketing and technology, serving as CEO and most recently as chairman. Prior to joining Razorfish, he was CEO of Calla Bay, Inc. and was previously director of sales and marketing for a division of McCaw Cellular Communications. In his early career he spent 12 years in traditional advertising, including the position of executive vice president/managing director for Cole & Weber, a division of Ogilvy & Mather.

Laura Kirkland
eCommerce and Marketing Director

Laura joined Kari Gran over three years ago, bringing extensive marketing and eCommerce experience directly related to the skincare category. Prior to joining the company, Laura worked for five years at Paula’s Choice Skincare, serving originally as senior marketing and merchandising director before being promoted to eCommerce director. Paula’s Choice was acquired by Unilever in the summer of 2021. Laura began her career in marketing as project manager lead at Sanmar, followed by stints at several Seattle advertising agencies.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 4 of 4 annual reports (FY2022–FY2025)

246 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-TRApr 15, 20260001919437-26-000001
    EDGAR
  • Form C-ARMay 21, 20250001665160-25-001123
    EDGAR
  • Form C-ARApr 23, 20240001665160-24-000450
    EDGAR
  • Form C-ARApr 6, 20230001665160-23-000554
    EDGAR
  • Form C/AAug 23, 20220001665160-22-002266
    EDGAR
  • Form C/AJun 24, 20220001665160-22-001877
    EDGAR
  • Form C-ARApr 28, 20220001665160-22-001119
    EDGAR
  • Form CApr 13, 20220001665160-22-000641
    EDGAR
Source: ManualCIK 0001919437DEShare price $0.77

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.